Hi, I'm Jose Urbina, a Graphic Designer and Visual Designer with over 6 years of experience crafting visual identities, digital assets, and editorial content for international clients. I specialize in translating briefs into cohesive visual systems that work across digital and print platforms. I thrive in remote, multicultural teams across Latin America, North America and Europe, collaborating in English and Spanish to deliver clear, engaging brand stories. My work blends branding, storytelling, and education-focused design to make complex topics accessible and visually compelling.

JOSE URBINA

Hi, I'm Jose Urbina, a Graphic Designer and Visual Designer with over 6 years of experience crafting visual identities, digital assets, and editorial content for international clients. I specialize in translating briefs into cohesive visual systems that work across digital and print platforms. I thrive in remote, multicultural teams across Latin America, North America and Europe, collaborating in English and Spanish to deliver clear, engaging brand stories. My work blends branding, storytelling, and education-focused design to make complex topics accessible and visually compelling.

Available to hire

Hi, I’m Jose Urbina, a Graphic Designer and Visual Designer with over 6 years of experience crafting visual identities, digital assets, and editorial content for international clients. I specialize in translating briefs into cohesive visual systems that work across digital and print platforms.

I thrive in remote, multicultural teams across Latin America, North America and Europe, collaborating in English and Spanish to deliver clear, engaging brand stories. My work blends branding, storytelling, and education-focused design to make complex topics accessible and visually compelling.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Visual Designer / Brand Designer at Soluciones Ecoviables
January 1, 2025 - Present
Developing visual identity updates, brand assets and communication materials for environmental education initiatives. Creating social media visuals, educational graphics and presentation assets with a focus on clarity and visual consistency.
Art Director at Soluciones Ecoviables
January 1, 2025 - Present
Leading brand refresh and visual direction for environmental education initiatives. Directing visual consistency across campaigns and educational content.
Storyboard Artist Jr. at Mantarraya Films
December 31, 2023 - July 25, 2025
Developed storyboards and animatics for TV commercials, pilot episodes, and short films for studios in Lima, Peru.
Graphic Design Coordinator at Grid Studio
January 1, 2023 - December 31, 2023
Supervised design execution and produced visual materials for architectural communication.
Brand & Illustration Designer at NGI Services
January 1, 2023 - Present
Developed illustration systems for brand communication and editorial content. Created visual assets aligned with brand guidelines and marketing campaigns.
Graphic Designer at Indigo Agency
January 1, 2022 - January 1, 2022
Supported branding and digital campaign projects through visual concepts, graphic assets and layout development.
Graphic Designer / Art Director at Índigo Agency
January 1, 2022 - December 31, 2022
Supported art direction and developed visual concepts for branding and digital campaigns.
Jr. Illustrator at NGISERVICES LLC
March 1, 2021 - Present
Developed editorial illustrations for various media, including books, websites, and digital platforms.
Graphic Designer at Capital Minero
January 1, 2021 - December 31, 2021
Created illustration-driven visual content for educational and investment communication.
Illustrator and Art Director at astronautpng
January 1, 2021 - Present
Developed editorial illustrations for various media, including books, magazines, and digital platforms. Also engaged in brand design working with international clients from Peru, Argentina, Chile, Mexico, U.S., and Canada.
Illustrator and Graphic Designer at F.D.E.
May 31, 2020 - July 25, 2025
Developed character illustrations, comics, and illustration sources for the website. Also created designs for social media applying illustrations to simplify messages and rebranded the entire brand to improve the communication system.
Freelance Graphic Designer & Visual Designer at Self-employed (Remote)
January 1, 2020 - Present
Created visual identities, digital graphics, editorial layouts, social media assets and illustration-led content for international clients. Developed cohesive brand visuals and communication materials for businesses, educational projects, publishing and cultural initiatives. Led design process from brief review to final files, revisions and delivery. Collaborated remotely with clients and creative teams in English and Spanish across Latin America, North America and Europe.
Art Director / Graphic Designer at Freelance (Remote)
January 1, 2020 - Present
Led visual direction for branding, illustration, and digital content projects for international clients. Developed illustration-based visual systems across social media, editorial, and brand platforms.

Education

Technical Bachelor's Degree at Toulouse Lautrec Institute
March 1, 2018 - February 28, 2021
Technical Bachelor's Degree in Graphic Design at Toulouse Lautrec Institute
January 1, 2018 - January 1, 2021
Professional Technical Degree in Graphic Design at Toulouse Lautrec Institute, Peru
January 1, 2018 - January 1, 2021
Specialization Course in Strategic Branding at Universidad Peruana de Ciencias Aplicadas (UPC), Peru
January 11, 2030 - June 28, 2026

Qualifications

StudyBOARDS- Workshop of Storyboarding and Layout
October 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Other, Software & Internet
    Soluciones Ecoviables Brand

    Soluciones Ecoviables is a Chilean educational platform focused on renewable energy and sustainable technologies. As the brand grew its digital presence — primarily on YouTube — it needed a cohesive visual system to support content clarity, strengthen credibility, and communicate complex topics in an accessible and consistent way across platforms.

    Liderato illustration assets

    I created a set of custom illustrations as visual resources for a brand’s identity and website. The goal was to enhance the user experience and reinforce the brand’s tone through clear, engaging visuals. These assets included spot illustrations, icons, and character-based elements designed to be cohesive across digital platforms. The style was tailored to reflect the brand’s values while maintaining visual consistency and adaptability for future content.

    Link:

    Comic: chronicles of an anxious

    “Chronicles of an Anxious” is an illustrated project that explores the topic of anxiety through a realistic and slightly humorous lens. The story presents anxiety as a ghost-like figure that follows the main character throughout their daily life — showing up in unexpected, awkward, and even absurd situations.

    The goal is to depict the emotional experience of anxiety in a relatable, creative way that blends introspection with comedy. By giving anxiety a visible form, the project helps to externalize an often invisible struggle, making it easier to understand and talk about.

    The visual style contrasts everyday life with subtle surrealism, reflecting how anxiety can feel both overwhelming and oddly familiar. Overall, Chronicles of an Anxious One aims to reduce stigma, foster empathy, and encourage open conversations about mental health — all while offering a touch of levity.

    See more here: