Available to hire
I’m a strategic creative professional with 25+ years driving business impact through innovative brand and content solutions. I combine award-winning creative thinking with data-driven marketing execution and have recently pivoted from senior creative leadership into tech marketing operations.
I bring a talent for translating complex technical concepts into compelling narratives that engage audiences and drive revenue. I love leading cross-functional teams, building multi-channel content programs, and turning insights into value for customers and brands.
Experience Level
Language
English
Fluent
Work Experience
Founder / Creative Director at PERSON Creative | Independent Consultancy
December 31, 2024 - December 31, 2024Strategic and creative services for agencies, tech companies, and high-growth startups. Led brand and content strategy, multi-channel campaigns, and client acquisition through thought leadership content.
Creative Director at Host/Havas
November 1, 2016 - November 1, 2016Led creative direction, delivering integrated brand campaigns; achieved 100% win-rate on new business pitches.
Creative Director at M&C Saatchi Australia
July 1, 2012 - July 1, 2012Led integrated creative strategy for enterprise clients (fintech, hospitality, Pan Asia), developing high-impact campaigns with measurable ROI.
Senior Creative at R/GA; Hoyne; Octagon; Trafflk
December 31, 2018 - December 31, 2018Led multi-brand campaigns across digital, direct, and brand channels; contributed to campaigns with high impact and built client relationships.
Senior Writer at M&C Saatchi Australia
August 1, 2008 - August 1, 2008Integrated campaigns across digital, direct, and brand channels; supported new business wins with compelling copy.
Senior Writer at RMG Connect
March 1, 2007 - March 1, 2007Data-driven direct marketing and digital campaigns; developed content and copy strategies for clients.
Senior Writer at LOUD
June 1, 2005 - June 1, 2005Integrated marketing campaigns for the Australian market; contributed to award-winning campaigns.
Senior Writer at Ogilvy & Mather Dublin
October 1, 2001 - October 1, 2001Integrated campaigns across European markets; crafted compelling copy for diverse clients.
Senior Writer at Ogilvy & Mather South Africa
June 1, 2000 - June 1, 2000Foundational craft across marketing disciplines; early career in global agency environment.
Education
Bachelor of Arts at University of Cape Town
February 3, 1992 - October 28, 1994Majored in English & Philosophy
Diploma in Copywriting at Red & Yellow School
February 6, 1995 - October 25, 1996Graduated 1st in class
BA, English & Philosophy at University of Cape Town
January 11, 2030 - November 1, 2025Copywriting Diploma at Red & Yellow School
January 11, 2030 - November 1, 2025Digital Strategy Masterclass at Hyper Island
January 11, 2030 - November 1, 2025Qualifications
Copywriting Diploma
January 11, 2030 - November 1, 2025Digital Strategy Masterclass
January 11, 2030 - November 1, 2025Industry Experience
Energy & Utilities, Government, Financial Services, Media & Entertainment, Consumer Goods, Healthcare, Non-Profit Organization, Retail, Telecommunications, Travel & Hospitality, Software & Internet, Professional Services
Experience Level
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