Hi, I’m Joshua Pasquale Gradilone, a marketing professional focused on fashion, creative direction, storytelling, and public relations. I love building brands through compelling campaigns, design-led partnerships, and experiences that resonate with audiences across London’s vibrant creative scene. Based in London, I bring hands-on execution and strategic thinking to fashion weeks, luxury retail, and digital activations, with a track record of exceeding targets and securing high-profile media coverage and partnerships.…

Joshua Pasquale Gradilone

Hi, I’m Joshua Pasquale Gradilone, a marketing professional focused on fashion, creative direction, storytelling, and public relations. I love building brands through compelling campaigns, design-led partnerships, and experiences that resonate with audiences across London’s vibrant creative scene. Based in London, I bring hands-on execution and strategic thinking to fashion weeks, luxury retail, and digital activations, with a track record of exceeding targets and securing high-profile media coverage and partnerships.…

Available to hire

Hi, I’m Joshua Pasquale Gradilone, a marketing professional focused on fashion, creative direction, storytelling, and public relations. I love building brands through compelling campaigns, design-led partnerships, and experiences that resonate with audiences across London’s vibrant creative scene.
Based in London, I bring hands-on execution and strategic thinking to fashion weeks, luxury retail, and digital activations, with a track record of exceeding targets and securing high-profile media coverage and partnerships.

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Language

English
Fluent

Work Experience

Runway Curator and PR Specialist at Oxford Fashion Studio, London
February 1, 2025 - Present
Curated and styled Oxford Fashion Studio runway shows across London, Paris, and New York Fashion Week; oversaw creative direction, designer styling, and brand storytelling. Liaised with 100+ designer brands monthly to scout and onboard talent for exclusive showcases. Consistently exceeded monthly targets through strategic brand partnerships and event sponsorships, and secured attendance from British Fashion Council–accredited buyers, stockists, and journalists, strengthening brand exposure. Collaborated with designers to shape PR strategy, campaigns, and runway styling, contributing to measurable ROI and international media coverage.
Luxury Sales Associate at Hermès, Harrods, London
January 1, 2025 - October 21, 2025
Delivered Bespoke client services embodying Hermès' craftsmanship and storytelling. Consistently surpassed sales targets through exceptional service and seamless team collaboration. Built lasting client relationships within Harrods' luxury retail environment.
Fashion Stylist and PR Specialist at P1M Agency, London, Toronto & New York
August 1, 2024 - October 21, 2025
Styled and directed a 12-piece sustainable luxury office-wear collection for Stef Mouchier at New York Fashion Week FW24, with features in Vogue Mexico, Elle Italia, and NYFW.com. Assisted senior stylists at Toronto’s leading creative agency with photoshoots, pickups, and contract management. Led styling and PR for the 2024 Jun o Awards, dressing Allison Russell and Junon Mina Jaha. Managed PR and event coordination to maximize media coverage and brand visibility.
Paris Fashion Week Stylist and PR Specialist at Vivien Sophie Brand, Toronto & Paris
January 1, 2024 - October 21, 2025
Styled a 9-piece luxury upcycled accessory collection for Vivien Sophie at Paris Fashion Week SS24, highlighted in Vogue, Elle, Glamour, and Fashion Week Online. Led Creative Direction coordinating remotely with international fashion professionals in the UK, Germany, Italy, France, and the Netherlands. Built partnerships across Europe, sourcing luxury designer wear and accessories at no cost. Secured additional Paris Fashion Week coverage via press releases and journalist networks, enhancing brand visibility. Increased Instagram followers by 3,000 through influencer partnerships, including an account with 150k+ followers. Organized a successful winter pop-up with influencer partnerships and strategic planning.
Social Media Coordinator at University of British Columbia, Vancouver
March 1, 2022 - October 21, 2025
Grew the Sauder School of Business Instagram following by 3,000 in six months through organic growth, influencer and partner development. Implemented a Back-to-Campus social media plan, fostering engagement with students, faculty, and alumni post-COVID. Produced compelling visual content and captions that became the Sauder’s most-liked posts. Collaborated with DEI, Indigenous, and alumni departments to align messaging and ensure cohesive communications across social initiatives. Proofread posts to ensure brand guidelines, grammar, and tone.
Account Manager and Content Strategist at Picnic Social, Vancouver
February 1, 2021 - October 21, 2025
Managed content and accounts for Picnic Social’s marketing agency clients, including an interior design company, Good Space Plans Online, and a sustainable fashion brand Ush i Mart. Collaborated with local and micro-influencers to support Ush i Mart’s fashion lines, boosting Instagram followers by 600 in one month. Led the Ushi Holiday Marketing PR campaign, supporting 50 small businesses in Hamilton during COVID-19. Crafted press releases that secured features in four major Hamilton publications, resulting in two sold-out weekends. Developed Good Space’s email newsletter via HubSpot, increasing open rates by 25% within a year. Produced engaging content using Canva, Photoshop, and Hootsuite for Good Space’s social platforms. Defined Picnic’s consumer profiles, tripling the client base in three months.
Runway Curator and PR Specialist at Oxford Fashion Studio, London
February 1, 2025 - Present
Curated and styled Oxford Fashion Studio runway shows for London, Paris, and New York Fashion Week; oversaw creative direction, designer styling, and brand storytelling. Liaised with 100+ designer brands, scouted and onboarded talent for exclusive showcases. Consistently exceeded monthly sales targets through strategic brand partnerships and event sponsorships; secured attendance from British Fashion Council-accredited buyers, stockists, and journalists, strengthening brand exposure and industry recognition.
Luxury Sales Associate at Hermès, Harrods, London
January 31, 2025 - October 21, 2025
Delivered bespoke client service embodying Hermès’ craft and storytelling values. Consistently exceeded sales targets through exceptional service and seamless team collaboration, building lasting client and stylist relationships to drive loyalty and retention within Harrods’ luxury retail environment.
Fashion Stylist and PR Specialist at P1M Agency, London, Toronto & New York
August 1, 2024 - October 21, 2025
Styled and directed a 12-piece sustainable luxury office-wear collection for Stef Mouchie at NYFW FW24, with features in Vogue Mexico, ELLE Italia, and NYFW.com. Assisted senior stylists with photoshoots, pickups, and contract management. Led styling and PR for the Sustainable Fashion App SIX RLAUNCH Event, securing media coverage in Yahoo Finance, Trend Hunter, and Sustainable Biz. Managed PR for talent and partners, driving international exposure.
Paris Fashion Week Stylist and PR Specialist at Vivien Sophie Brand, Toronto & Paris
January 1, 2024 - October 21, 2025
Styled a 9-piece luxury upcycled collection for Vivien Sophie at Paris Fashion Week SS24, featured in Vogue, Elle, Glamour, and Fashion Week Online. Led creative direction and coordinated remotely with international fashion professionals across the UK, Germany, Italy, France, and the Netherlands. Secured additional media coverage at Paris Fashion Week SS24 through press releases and networking with leading fashion journalists, enhancing brand visibility. Increased Instagram followers by 3,000 through influencer partnerships and coordinated a successful winter pop-up store.
Social Media Coordinator at University of British Columbia, Vancouver
March 1, 2022 - October 21, 2025
Grew UBC Sauder School of Business’s Instagram following by 3,000 in 6 months through organic strategy, influencer partnerships, and alumni engagement post-COVID-19. Implemented a back-to-campus social media plan, fostering positive engagement with students, faculty, and alumni. Created visual content and compelling copy that became Sauder’s most liked and engaged posts. Collaborated with DEI, Indigenous, and alumni departments to align stakeholder messaging and ensure cohesive communication across social platforms.
Account Manager and Content Strategist at Picnic Social, Vancouver
February 1, 2021 - October 21, 2025
Managed content and accounts for Picnic Social’s marketing agency clients, including interior design firm Good Space Plans Online and sustainable fashion brands Ushii Mart. Collaborated with local micro-influencers to support Ushii Mart’s fashion lines, boosting Instagram followers by 600 in one month. Led the Ushii Holiday Marketing PR campaign, supporting 50 small businesses in Hamilton during COVID-19. Created Good Space’s email newsletter via HubSpot, increasing open rates by 25% in one year. Produced engaging content using Canva, Adobe Photoshop, and Hootsuite for Instagram, Facebook, LinkedIn, YouTube, and Pinterest.

Education

Bachelor’s Degree in Professional Communications and Media Studies at Royal Roads University, Victoria
January 1, 2019 - June 1, 2021
Diploma for Writing for Film and Television at Vancouver Film School, Vancouver
December 1, 2016 - December 1, 2017
Bachelor’s Degree in Professional Communications and Media Studies at Royal Roads University
January 1, 2019 - June 1, 2021
Diploma for Writing for Film and Television at Vancouver Film School
December 1, 2016 - December 1, 2017

Qualifications

UX Foundations: Content Strategy
June 1, 2023 - October 21, 2025
Digital Marketing Foundations
November 1, 2022 - October 21, 2025
Marketing Foundations: Analytics
November 1, 2022 - October 21, 2025
UX Foundations: Content Strategy
June 1, 2023 - October 21, 2025
Digital Marketing Foundations
November 1, 2022 - October 21, 2025
Marketing Foundations: Analytics
November 1, 2022 - October 21, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Education
    paper PASQUALE LEADS CREATIVE DIRECTION WITH MI BOLSA

    In early February 2025, Joshua Pasquale connected with luxury handbag brand Mi Bolsa to explore potential collaboration opportunities. By July, Mi Bolsa invited Joshua to lead the creative direction for the launch of their flagship store.

    Joshua curated an unforgettable high-fashion runway experience for the launch party, enlisting renowned creatives, including Raahim Khan, Creative Director and Principal Designer of Haus of Ra, and Aless Bester, a visionary 3D pen designer, to help bring the concept to life.

    Attended by London’s fashion elite and covered by Vogue, Forbes, and numerous fashion publications, the evening was a striking showcase of Mi Bolsa’s new summer collection. The immersive event drove up conversions and reach post-launch and cemented the brand as one of London’s fresh, collaborative, and innovative names in luxury fashion.

    Click the link here to view: https://www.twine.net/signin