Hi, I’m Joshua Chui—a data-driven marketing and optimization specialist focused on turning insights into action. I steered digital analytics initiatives as the platform owner for VWO, driving user experience improvements and supporting cross-functional teams in achieving targets. I’ve led A/B testing and personalization campaigns, streamlined SOPs, and expanded platform capabilities by sourcing a session replay vendor to enhance app performance and insights. I also enjoy mentoring teammates and elevating CRO proficiency across the organization. Across SaaS startups and enterprise projects, I’ve delivered multi-channel growth, built end-to-end funnels, and optimized campaigns using Google Analytics, Hotjar, HubSpot, Klaviyo, and paid media on Facebook and Google. My work spans ESG/platform updates, digital marketing strategy, and content production, with a focus on measurable ROI and scalable processes.…Hi, I’m Joshua Chui—a data-driven marketing and optimization specialist focused on turning insights into action. I steered digital analytics initiatives as the platform owner for VWO, driving user experience improvements and supporting cross-functional teams in achieving targets. I’ve led A/B testing and personalization campaigns, streamlined SOPs, and expanded platform capabilities by sourcing a session replay vendor to enhance app performance and insights. I also enjoy mentoring teammates and elevating CRO proficiency across the organization. Across SaaS startups and enterprise projects, I’ve delivered multi-channel growth, built end-to-end funnels, and optimized campaigns using Google Analytics, Hotjar, HubSpot, Klaviyo, and paid media on Facebook and Google. My work spans ESG/platform updates, digital marketing strategy, and content production, with a focus on measurable ROI and scalable processes.WWWW…