I am a Business Development & Partnerships Lead with 6+ years of experience driving revenue growth, strategic alliances, and go-to-market initiatives across lifestyle, technology, and Web3. As part of founding teams and early-stage to scale-ups, I own partnerships, deal negotiations, and ecosystem expansion, delivering measurable results through cross-functional collaboration and data-driven strategies.

Joshua Farrel A. Setiadi

I am a Business Development & Partnerships Lead with 6+ years of experience driving revenue growth, strategic alliances, and go-to-market initiatives across lifestyle, technology, and Web3. As part of founding teams and early-stage to scale-ups, I own partnerships, deal negotiations, and ecosystem expansion, delivering measurable results through cross-functional collaboration and data-driven strategies.

Available to hire

I am a Business Development & Partnerships Lead with 6+ years of experience driving revenue growth, strategic alliances, and go-to-market initiatives across lifestyle, technology, and Web3. As part of founding teams and early-stage to scale-ups, I own partnerships, deal negotiations, and ecosystem expansion, delivering measurable results through cross-functional collaboration and data-driven strategies.

See more

Work Experience

Business Development & Partnerships Lead (Group Level) at East Blue Group
February 1, 2023 - August 1, 2025
Founding team responsible for group-wide partnerships, revenue initiatives, and go-to-market execution across 4 brands. Led commercial strategy for Jura (Lifestyle & Co-working), Evius (Web3 Infrastructure), East Blue (Web3 Venture & Growth Studio), Paras (NFT Marketplace); closed multi-brand partnerships, structured monetization models, and activation campaigns. Generated USD 10,000–15,000 in monthly recurring revenue and grew 100+ partnerships; led events, campaigns, and cross-functional collaboration.
Senior Market Researcher at KG Media
May 1, 2019 - January 1, 2023
Led market research projects covering brand health, consumer insights, and strategic whitepapers. Conducted Awareness, Usage, Customer Journey Mapping, and Personas studies; published digital banking research on Kompas.com; performed usability testing for major corporate clients.

Education

Bachelor of Psychology at UNIKA Atma Jaya, Jakarta
January 11, 2030 - January 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services