I am an ROI-driven digital marketing professional specialized in performance marketing and experienced in social media content creation, community management, and PPC and display ads on platforms like Facebook and Instagram. I have a strong ability to drive brand awareness and revenue growth using proven digital marketing strategies, tactics, and tools. I have an eye for flawless campaign execution and am passionate about delivering measurable results as part of an in-house digital brand team. I enjoy creating cost-effective strategies and optimizing campaigns to target precise customer segments for maximum impact.

Joshua Iyama

I am an ROI-driven digital marketing professional specialized in performance marketing and experienced in social media content creation, community management, and PPC and display ads on platforms like Facebook and Instagram. I have a strong ability to drive brand awareness and revenue growth using proven digital marketing strategies, tactics, and tools. I have an eye for flawless campaign execution and am passionate about delivering measurable results as part of an in-house digital brand team. I enjoy creating cost-effective strategies and optimizing campaigns to target precise customer segments for maximum impact.

Available to hire

I am an ROI-driven digital marketing professional specialized in performance marketing and experienced in social media content creation, community management, and PPC and display ads on platforms like Facebook and Instagram. I have a strong ability to drive brand awareness and revenue growth using proven digital marketing strategies, tactics, and tools.

I have an eye for flawless campaign execution and am passionate about delivering measurable results as part of an in-house digital brand team. I enjoy creating cost-effective strategies and optimizing campaigns to target precise customer segments for maximum impact.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Digital Performance Executive at Dentsu
July 31, 2025 - July 24, 2025
Implemented and executed performance marketing campaigns in line with the purpose marketing strategy. Maintained and developed marketing strategies across digital channels that exceeded client performance targets. Managed performance-driven campaigns for Stanbic IBTC and ABI brands. Provided daily implementation, optimisation and upload of client campaigns and supervised junior staff. Liaised with vendors and third-party representatives to develop relationships and knowledge of new features and betas. Interpreted performance reports to provide actionable insights and analysis to meet campaign objectives.
Digital Marketing Manager at RecycleStack
August 31, 2024 - July 24, 2025
Managed the brand’s social media marketing assets on Facebook, Instagram, Twitter, and LinkedIn using content calendar and social media automation tools like Hootsuite. Grew followership by 5000+ using organic and paid methods. Created ad copies and campaigns for Facebook and Instagram. Supported deployment of email campaigns via GetResponse and participated in user segmentation to enhance email optimization and ROI. Designed social media content, banner ads, and e-fliers using Canva and Photoshop. Created marketing strategies for lead generation. Achieved 1000 signups on the app within one month. Conducted marketing outreaches and seminars.
Digital Marketing Specialist at FPG Technologies & Solutions
July 31, 2023 - July 24, 2025
Managed social media marketing assets on Facebook, Instagram, Twitter, and LinkedIn using content calendars and automation tools such as Hootsuite. Grew followership by 10% with combined organic and paid methods. Created ad copies and campaigns for Facebook and Instagram. Supported email marketing campaigns via GetResponse and participated in user segmentation for email optimization and ROI. Supported WordPress website design. Generated weekly and monthly reports on social and Google Analytics. Managed end-to-end conceptualization and design of graphics and videos for products. Created marketing strategies for tech products and B2B lead generation. Produced social media content, banner ads, and e-fliers using Canva, CorelDraw, Photoshop, and Adobe Premiere Pro.
Digital Marketing Trainee at Digital Marketing Skills Institute, Lagos
May 31, 2020 - July 24, 2025
Managed brand social media marketing assets using content calendars and automation tools like HubSpot and Buffer. Grew followership by 15% using organic and paid methods. Created ad copies for Facebook, Instagram, PPC, and banner ads through research using Answer the Republic and Google Keyword Planner. Supported deployment of email campaigns via GetResponse and participated in user segmentation to enhance email optimization and ROI. Assisted with WordPress website design and e-commerce training. Managed the end-to-end conceptualization and design of graphics, social media content, banner ads, and e-fliers using Canva, CorelDraw, and Photoshop.

Education

BSc at University of Benin
September 1, 2012 - October 31, 2016

Qualifications

Google certifications (Search, display, video etc.)
January 11, 2030 - July 24, 2025
Digital marketing Skills
January 11, 2030 - July 24, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Financial Services, Other