Assistant Manager, Retail Marketing at Marina Bay Sands

Led full-funnel campaigns across paid media, CRM, on-site screens, website and OOH touchpoints. Executed festival campaigns to drive foot traffic and tenant sales, delivering 3x YoY organic engagement and 20% uplift in attributed sales. Spearheaded targeted initiatives to expand reach and conversions for F&B, achieving 40% YoY revenue contribution. Managed marketing budgets and ROI; created cohesive multi-channel assets with internal design teams and agencies; wrote campaign messaging for paid ads and digital content; partnered with senior leadership for accurate reporting; built dashboards in Tableau and Excel; enhanced The Shoppes' Shopify e-catalogue UX/CRM and rolled out CRM segmentation and personalized campaigns.

Retail Merchandiser at Under Armour

Executed retail promotions and product pricing strategies. Oversaw merchandising operations, product allocations, replenishments and launches across Asia Pacific. Worked with open-to-buy planning and seasonal buys to meet sales targets for HK and Australia markets (SSFW22). Analyzed monthly product performance and sell-through to inform buying and assortment decisions.

Management Trainee at Flagship Stores

Managed flagship stores as Store-In-Charge, achieving store KPIs and leading a team of 8 retail associates. Executed marketing campaigns and in-store brand activations for new product launches to drive sales and brand presence.

Senior Executive at Marina Bay Sands

Full-funnel campaign planning and execution across paid media, CRM, on-site screens, website and OOH touchpoints; set up data-driven reporting and audience journeys; contributed to overall marketing ROI and brand growth; led cross-functional collaborations with external agencies.

Campaign Marketer at Nanyang Technological University

Managed flagship store operations as Store-In-Charge; led a team of 8 retail associates; executed in-store brand activations and marketing campaigns for new product launches; supported e-commerce customer service and online inquiries.

Retail Merchandiser at Under Armour South Asia Pacific

Executed retail promotions, product pricing strategies, and merchandising; open-to-buy planning for HK and Australia markets; analyzed monthly product performance and sell-through figures; supported e-commerce operations and online customer inquiries; collaborated on Shopify UX & journeys.

Senior Executive, Retail Marketing at Marina Bay Sands

Developed brand and campaign strategies; managed budgets; created creative briefs; collaborated with internal design teams and agencies to produce multi-channel assets; directed content for paid ads and digital campaigns; delivered campaigns across paid media, CRM, on-site screens, and retail touchpoints.

Retail Merchandiser at Under Armour Southeast Asia

Executed retail tactical promotions and product pricing strategies; oversaw merchandising operations, allocations, replenishments and product launches for Asia Pacific stores; managed open-to-buy planning and seasonal buyers for HK and Australia markets; analyzed monthly performance and sell-through.

Management Trainee at Under Armour Southeast Asia

Managed flagship stores as Store-In-Charge, achieved store KPIs and led a team of 8 retail associates; executed marketing campaigns and in-store brand activations for new product launches; supported e-commerce customer service.

Management Trainee at Under Armour APAC (Retail Merchandiser)

Supported regional commercial objectives through product planning, pricing strategies and performance analysis across APAC markets; oversaw retail merchandising operations, product allocations, replenishments and launches for physical stores in APAC and Australia; worked with open-to-buy planning and sales targets to execute seasonal buys for Hong Kong and Australia (SSFW 22); analyzed sell-through and inventory performance to support forecasting and commercial decision-making; assisted in-store campaigns and customer experience initiatives; mentored and supported team members during onboarding.