Digital Experience at Singapore General Hospital: Turning Passersby into Engaged Explorers

Redesigned a botanical garden’s fragmented QR experience, where 10 standalone plant pages had generated only 60 scans in a year, into a unified digital trail with progress tracking and completion rewards

Explored 5+ iterations before converging on a solution that translates complex genomic science into accessible, laymen-friendly content while engineering a separate experiential layer for scientist VIPs, all within a single adaptive system.

Project nominated for UX Design Awards 2026, award by IDZ (International Design Center Berlin)