Email Marketing and E-commerce Specialist with 4+ years’ experience in multi-channel digital marketing, certified as a Klaviyo Master and skilled Shopify Account Manager, adept at creating, deploying, and optimising Shopify stores, managing online presence via Google My Business, and driving campaign success through advanced segmentation, automation, and A/B testing. Expert in building high-converting funnels using ClickFunnels and GoHighLevel, integrating CRM, omnichannel communications, and marketing automation to boost customer acquisition and ROI. Proficient in social media management, website development, UI/UX, digital content design, and data-driven strategy to maximise engagement, conversion, and deliverability for e-commerce and growth-focused brands.

Joyal Johnson

Email Marketing and E-commerce Specialist with 4+ years’ experience in multi-channel digital marketing, certified as a Klaviyo Master and skilled Shopify Account Manager, adept at creating, deploying, and optimising Shopify stores, managing online presence via Google My Business, and driving campaign success through advanced segmentation, automation, and A/B testing. Expert in building high-converting funnels using ClickFunnels and GoHighLevel, integrating CRM, omnichannel communications, and marketing automation to boost customer acquisition and ROI. Proficient in social media management, website development, UI/UX, digital content design, and data-driven strategy to maximise engagement, conversion, and deliverability for e-commerce and growth-focused brands.

Available to hire

Email Marketing and E-commerce Specialist with 4+ years’ experience in multi-channel digital marketing, certified as a Klaviyo Master and skilled Shopify Account Manager, adept at creating, deploying, and optimising Shopify stores, managing online presence via Google My Business, and driving campaign success through advanced segmentation, automation, and A/B testing. Expert in building high-converting funnels using ClickFunnels and GoHighLevel, integrating CRM, omnichannel communications, and marketing automation to boost customer acquisition and ROI. Proficient in social media management, website development, UI/UX, digital content design, and data-driven strategy to maximise engagement, conversion, and deliverability for e-commerce and growth-focused brands.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent

Work Experience

Email Marketing Coordinator at Gosh Digital
August 20, 2025 - September 7, 2025
Onboarded over 20 clients, implemented automated workflows, and optimized campaigns, leading to a 20%–40% increase in engagement and a 200%–300% boost in conversions. Developed and optimized GoHighLevel funnels and websites, setting up automation, product campaigns, and lead generation strategies. Managed Klaviyo email automation, designed high-performing flows, segmentation, and A/B testing strategies to improve deliverability and engagement. Analyzed campaign performance to maximize ROI, engagement, and customer retention, leveraging data-driven insights. Managed email marketing projects and collaborated with creative teams to develop high-converting content and marketing materials. Prepared and presented key performance reports on revenue and campaign effectiveness.
Email Marketing Coordinator at Gosh Digital
August 20, 2025 - September 7, 2025
Onboarded over 20 clients, implemented automated workflows, and optimized campaigns, leading to a 20%-40% increase in engagement and a 200%-300% boost in conversions. Developed GoHigh Level funnels and websites, set up automation, product campaigns, and lead generation strategies. Managed Klaviyo email automation, designed high‑performing flows, segmentation, and A/B testing to improve deliverability and engagement. Analyzed campaign performance to maximize ROI, engagement, and customer retention using data‑driven insights. Managed email marketing projects and collaborated with creative teams to develop high‑converting content and marketing materials. Prepared and presented key performance reports on revenue and campaign effectiveness.
Email Marketing Coordinator at Gosh Digital
August 1, 2025 - September 7, 2025
Onboarded over 20 clients, implemented automated workflows, and optimized campaigns, leading to a 20-40% increase in engagement and a 200-300% boost in conversions.
Email Marketing Associate at Gosh Digital
August 20, 2021 - September 7, 2025
Earned Klaviyo Master Certification, demonstrating expertise in automations, flows, and campaign creation. Built and optimized Shopify ecommerce stores and gained proficiency in various funnel platforms. Successfully executed 1,000+ email marketing campaigns, resulting in a 300% increase in conversions while maintaining high deliverability through rigorous quality checks.
Email Marketing Associate at Gosh Digital
August 20, 2021 - September 7, 2025
Earned Klaviyo Master Certification, demonstrating expertise in automation, flows, and campaign creation. Built and optimized Shopify ecommerce stores and gained proficiency in various funnel platforms. Successfully executed 1,000+ email marketing campaigns, resulting in a 300% increase in conversions while maintaining high deliverability through rigorous quality checks.
Email Marketing Associate at Gosh Digital
August 1, 2021 - September 7, 2025
Earned Klaviyo Master Certification and built/optimized Shopify ecommerce stores; successfully executed 1,000+ email campaigns, resulting in a 300% increase in conversions while maintaining high deliverability through rigorous quality checks.

Education

MSc in Digital Marketing at University of the West of Scotland
August 1, 2025 - September 7, 2025
B-Tech in Electronics and Communication Engineering at SCMS School of Engineering and Technology
August 1, 2016 - May 1, 2020
MSc in Digital Marketing at University of the West of Scotland
August 1, 2025 - August 1, 2026
BTech in Electronics and Communication Engineering at SCMS School of Engineering and Technology
August 1, 2016 - May 1, 2020
MSc in Digital Marketing at University of the West of Scotland
August 1, 2025 - August 1, 2026
B-Tech in Electronics & Communication Engineering at SCMS School of Engineering & Technology
August 1, 2016 - May 1, 2020

Qualifications

Klaviyo Master Certification
January 11, 2030 - September 7, 2025
Google Digital Marketing and E-Commerce Professional Certificate
January 11, 2030 - September 7, 2025
Klaviyo Master Certification
February 20, 2021 - August 20, 2021
Google Digital Marketing and E-Commerce Professional Certificate
January 11, 2030 - September 7, 2025
Klaviyo Master Certification
February 1, 2021 - September 7, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services