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I'm Joyce Wingyan Lee, a creative and results-driven Social Media Specialist with a passion for storytelling, content creation, and beauty aesthetics. I excel at managing and growing social media platforms— especially Instagram and TikTok— through engaging, high-quality content that drives brand awareness and community connection. My experience spans marketing leadership and media production, from developing digital campaigns and brand expansions to coordinating on-site shoots and video storytelling. I stay current with digital trends and tools, collaborating with stakeholders and KOLs to deliver compelling content that meets business goals.…I'm Joyce Wingyan Lee, a creative and results-driven Social Media Specialist with a passion for storytelling, content creation, and beauty aesthetics. I excel at managing and growing social media platforms— especially Instagram and TikTok— through engaging, high-quality content that drives brand awareness and community connection. My experience spans marketing leadership and media production, from developing digital campaigns and brand expansions to coordinating on-site shoots and video storytelling. I stay current with digital trends and tools, collaborating with stakeholders and KOLs to deliver compelling content that meets business goals.

Joyce Wingyan Lee

Video Editor, Film Producer, Director of Photography, +7

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I'm Joyce Wingyan Lee, a creative and results-driven Social Media Specialist with a passion for storytelling, content creation, and beauty aesthetics. I excel at managing and growing social media platforms— especially Instagram and TikTok— through engaging, high-quality content that drives brand awareness and community connection. My experience spans marketing leadership and media production, from developing digital campaigns and brand expansions to coordinating on-site shoots and video storytelling. I stay current with digital trends and tools, collaborating with stakeholders and KOLs to deliver compelling content that meets business goals.…I'm Joyce Wingyan Lee, a creative and results-driven Social Media Specialist with a passion for storytelling, content creation, and beauty aesthetics. I excel at managing and growing social media platforms— especially Instagram and TikTok— through engaging, high-quality content that drives brand awareness and community connection. My experience spans marketing leadership and media production, from developing digital campaigns and brand expansions to coordinating on-site shoots and video storytelling. I stay current with digital trends and tools, collaborating with stakeholders and KOLs to deliver compelling content that meets business goals.

Available to hire

I’m Joyce Wingyan Lee, a creative and results-driven Social Media Specialist with a passion for storytelling, content creation, and beauty aesthetics. I excel at managing and growing social media platforms— especially Instagram and TikTok— through engaging, high-quality content that drives brand awareness and community connection.

My experience spans marketing leadership and media production, from developing digital campaigns and brand expansions to coordinating on-site shoots and video storytelling. I stay current with digital trends and tools, collaborating with stakeholders and KOLs to deliver compelling content that meets business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Editorial Supervisor (Marketing) at Area Research Group Limited

January 1, 2018 - August 1, 2019

Led social media marketing and communications; planned and executed online campaigns; coordinated content creation and control; fostered a collaborative environment to achieve project objectives.

Producer at Radio Television Hong Kong

October 1, 2019 - March 1, 2023

Implemented digital marketing campaigns; developed, managed and executed top-tier digital and social media strategies; tracked trends on Meta and Google; monitored social media performance metrics and demographics; contributed to content and campaigns for online/broadcast channels.

Editorial Supervisor (Marketing) at Arena Research Group Limited

January 1, 2018 - August 1, 2019

Led content control, filming, and studio coordination; planned, shot, and edited high-quality videos for news programs; prepared scripts and conducted interviews; fostered collaborative production teams to deliver timely content.

Marketing Manager at Legend of Spice Group Canada

July 1, 2023 - May 1, 2024

Implemented digital marketing campaigns across online and print channels; set up and executed social media campaigns to drive brand awareness, engagement, and online sales; developed brand-specific market expansion strategies and franchise outreach; tracked performance and managed marketing expenses.