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I’m Joylene Frivaldo, a Japan-focused search advertising strategist and Associate Manager. I optimize complex search campaigns across Google Ads, Yahoo! Japan, and SA360, delivering strong KPI performance even with tightened budgets. I enjoy turning data into actionable insights and helping clients navigate cross-channel marketing to achieve meaningful business results. I leverage data analytics to guide website design, cross-channel strategies, and communications. I’m passionate about building lasting client relationships through data-driven recommendations and collaborative problem solving, and I’m always eager to upskill and share learnings with my teams and partners.…I’m Joylene Frivaldo, a Japan-focused search advertising strategist and Associate Manager. I optimize complex search campaigns across Google Ads, Yahoo! Japan, and SA360, delivering strong KPI performance even with tightened budgets. I enjoy turning data into actionable insights and helping clients navigate cross-channel marketing to achieve meaningful business results. I leverage data analytics to guide website design, cross-channel strategies, and communications. I’m passionate about building lasting client relationships through data-driven recommendations and collaborative problem solving, and I’m always eager to upskill and share learnings with my teams and partners.

Joylene Frivaldo

Performance Marketer, Growth Marketer, Content Strategist, +2

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I’m Joylene Frivaldo, a Japan-focused search advertising strategist and Associate Manager. I optimize complex search campaigns across Google Ads, Yahoo! Japan, and SA360, delivering strong KPI performance even with tightened budgets. I enjoy turning data into actionable insights and helping clients navigate cross-channel marketing to achieve meaningful business results. I leverage data analytics to guide website design, cross-channel strategies, and communications. I’m passionate about building lasting client relationships through data-driven recommendations and collaborative problem solving, and I’m always eager to upskill and share learnings with my teams and partners.…I’m Joylene Frivaldo, a Japan-focused search advertising strategist and Associate Manager. I optimize complex search campaigns across Google Ads, Yahoo! Japan, and SA360, delivering strong KPI performance even with tightened budgets. I enjoy turning data into actionable insights and helping clients navigate cross-channel marketing to achieve meaningful business results. I leverage data analytics to guide website design, cross-channel strategies, and communications. I’m passionate about building lasting client relationships through data-driven recommendations and collaborative problem solving, and I’m always eager to upskill and share learnings with my teams and partners.

Available to hire

I’m Joylene Frivaldo, a Japan-focused search advertising strategist and Associate Manager. I optimize complex search campaigns across Google Ads, Yahoo! Japan, and SA360, delivering strong KPI performance even with tightened budgets. I enjoy turning data into actionable insights and helping clients navigate cross-channel marketing to achieve meaningful business results.

I leverage data analytics to guide website design, cross-channel strategies, and communications. I’m passionate about building lasting client relationships through data-driven recommendations and collaborative problem solving, and I’m always eager to upskill and share learnings with my teams and partners.

Skills

Google Ads

Microsoft Excel

Presentation Design

Experience Level

Google Ads

Expert

Microsoft Excel

Expert

Presentation Design

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

Japan Search Associate Manager at GroupM Singapore Pte Ltd

August 1, 2025 - Present

Spearhead search strategies for Japanese market clients, consistently achieving KPIs despite a 30% budget reduction. Optimize Google Ads and Yahoo! Japan campaigns (also utilizing Search Ads 360), authoring over 450 Responsive Search Ads (RSAs) annually for ad copy optimization. Provide strategic insights on website traffic through Google Analytics 4 and RSA performance, guiding clients on website design and cross-channel marketing. Cultivate strong client relationships through data-driven recommendations, contributing to high satisfaction and retention. Designed a custom AI agent to optimize workflows, cutting project lead time by 50%.

Senior Performance Executive, Search at GroupM Singapore Pte Ltd

November 1, 2024 - July 1, 2025

Optimized Google Ads and Yahoo! Ads platforms, consistently exceeding client KPI targets. Managed comprehensive keyword development and cleansing, enhancing ad relevance and performance. Refined ad copy through continuous data analysis, improving click-through rates and conversion efficiency. Executed testing and learning (T&L) on ad assets, landing pages, and bid strategies to maximize conversion volume.

Performance Executive, Search at GroupM Singapore Pte Ltd

June 1, 2020 - November 1, 2024

Managed and optimized Google Ads and Yahoo! Ads campaigns, ensuring all KPI targets were met. Developed and presented compelling search strategies and proposals, aligning with campaign objectives. Provided regular, data-driven updates to clients on progress, KPI performance, and recommendations. Analyzed search trends to propose product communication prioritization, influencing marketing decisions.