Available to hire
Hi, I’m Joyce T. Torres, a Global Senior Art Director based in Madrid with over a decade of experience shaping visual systems for leading brands across 20+ markets. I’ve led global digital campaigns for Nivea and Eucerin, defining visual systems and rollout guidelines adopted by regional teams worldwide.
I thrive on collaborative, cross-functional teams and enjoy turning complex briefs into cohesive brand experiences, blending motion design with strategic storytelling to deliver measurable impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate
Work Experience
Art Director at Publicis Spain
July 1, 2023 - PresentLed the creation of global digital campaigns for Eucerin (Beiersdorf’s premium brand), from concept development to final guidelines. Managed the creative team and coordinated with producers to guarantee high-quality deliverables.
Senior Art Director at Padre Group
February 1, 2023 - October 4, 2025Oversaw mid-level creative team management and delivered advertising campaigns for clients including Palladium Hotel, Hard Rock Hotel and Bayer covering creative concepts, motion design and art direction.
Senior Art Director at Oliver Agency
October 1, 2022 - October 4, 2025Part of the in-house design and innovation team, managing projects and developing creative concepts and brand design for clients, notably Vale and Bayer.
Senior Art Director at Ana Couto Branding
April 1, 2022 - October 4, 2025Creative team management and leadership in advertising concepts and art direction for clients such as Americanas, Eletromidia and Meio & Mensagem.
Art Director at MRM
October 1, 2021 - October 4, 2025Motion design and visual identities for campaigns with LATAM Airlines and Bayer.
Art Director at Trip
March 1, 2019 - October 4, 2025Shaping creative direction across brand materials and CRM campaigns for Nestlé.
Assistant Art Director at Wunderman Thompson
October 1, 2017 - October 4, 2025Contributed to in-house design projects for clients including Troller, Jack Daniel's, Tramontina, and Shell.
Assistant Art Director at Havas Worldwide
July 1, 2017 - October 4, 2025Worked on campaigns for Citroën, Hershey’s and Telecine, supporting art direction and production.
Assistant Art Director at DDB Germany
April 1, 2017 - October 4, 2025Collaborated on Volkswagen, IKEA, Sony, Pink Ribbon, Telekom and Lidl accounts.
Assistant Art Director at FCB
October 1, 2016 - October 4, 2025Supported campaigns for Nivea, Oreo and Amstel.
Art Director at Publicis Spain
July 1, 2023 - PresentLed the creation of global digital campaigns for Eucerin (Beiersdorf premium brand), from concept development to final guidelines. Managed the creative team and coordinated with producers to guarantee high-quality deliverables.
Senior Art Director at Padre Group
February 1, 2023 - October 4, 2025Oversaw mid-level creative team management and delivered advertising campaigns for clients including Palladium Hotel, Hard Rock Hotel and Bayer covering creative concepts, motion design and art direction.
Senior Art Director at Oliver Agency
October 1, 2022 - October 4, 2025Part of the in-house design and innovation team, managing projects and developing creative concepts and brand design for clients, notably Vale and Bayer.
Senior Art Director at Ana Couto Branding
April 1, 2022 - October 4, 2025Creative team management and leadership in advertising concepts and art direction for clients such as Americanas, Eletromidia and Meio & Mensagem.
Art Director at MRM
October 1, 2021 - October 4, 2025Motion design and visual identities for campaigns with LATAM Airlines and Bayer.
Art Director at TRIP
March 1, 2019 - October 4, 2025Part of Nestlé’s in-house Design & Innovation team, shaping creative direction across brand materials and CRM campaigns.
Assistant Art Director at Wunderman Thompson
October 1, 2017 - October 4, 2025Clients: Troller, Jack Daniel's, Tramontina, Shell.
Assistant Art Director at Havas Worldwide
July 1, 2017 - October 4, 2025Clients: Citroën, Hershey’s and Telecine.
Assistant Art Director at DDB Germany
April 1, 2017 - October 4, 2025Clients: Volkswagen, IKEA, Sony, Pink Ribbon, Telekom and Lidl.
Assistant Art Director at FCB
October 1, 2016 - October 4, 2025Clients: Nivea, Oreo and Amstel.
Global Senior Art Director at Publicis Groupe
July 1, 2023 - PresentLed the development of global digital campaigns for Nivea and Eucerin across 20+ markets, defining visual systems and rollout guidelines adopted by regional teams worldwide.
Senior Art Director at Ana Couto Branding
November 1, 2021 - April 1, 2022Creative team management and leadership in advertising concepts and art direction for clients such as Americanas, Eletromidia and Meio & Mensagem.
Art Director at MRM
March 1, 2019 - October 1, 2021Motion design and visual identities for campaigns with LATAM Airlines, BR Distribuidora and Bayer.
Art Director at TRIP
February 1, 2018 - March 1, 2019Nestlé’s in-house Design & Innovation team, shaping creative direction across brand materials, CRM campaigns and photography.
Junior Art Director at Wunderman Thompson
July 1, 2017 - October 1, 2017Clients: Twitter, Jack Daniel's, Tramontina, Shell.
Junior Art Director at Havas Word Wilde
April 1, 2017 - July 1, 2017Clients: Citroën, Hershey’s and Telecine.
Junior Art Director at DDB Germany
January 1, 2017 - April 1, 2017Clients: Volkswagen, IKEA, Sony, Pink Ribbon, Telekom and Lidl.
Junior Art Director at FCB
July 1, 2016 - October 1, 2016Clients: Nivea, Oreo and Amstel.
Junior Art Director at Havas Worldwide
April 1, 2017 - July 1, 2017Clients: Citroën, Hershey’s and Telecine.
Education
Masters in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017Bachelor in Graphic Design with Visual Communications and Marketing emphasis at ESPM | Escola Superior de Propaganda e Marketing - São Paulo, Brazil
January 1, 2010 - June 1, 2015Masters in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017Bachelor in Graphic Design with Visual Communications and Marketing emphasis at Escola Superior de Propaganda e Marketing - Sao Paulo, Brazil
January 1, 2010 - June 1, 2015Master’s in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017Bachelor’s in Graphic Design with an emphasis on Visual Communications and Marketing at ESPM - Escola Superior de Propaganda e Marketing, São Paulo, Brazil
January 1, 2010 - July 1, 2015Master's in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017Bachelor's in Graphic Design with an emphasis on Visual Communications and Marketing at ESPM - Escola Superior de Propaganda e Marketing
January 1, 2010 - July 1, 2015Qualifications
Finance for Everyone: Smart Tools for Decision-Making
January 11, 2030 - October 4, 2025Figma: from basic to responsive prototype
January 1, 2022 - October 4, 2025UX Design
January 1, 2019 - October 4, 2025Adobe After Effects
January 1, 2017 - October 4, 2025Adobe Photoshop
January 1, 2012 - October 4, 2025Photography and Creativity
January 1, 2011 - October 4, 2025Level 2 Photography Workshop
January 1, 2011 - October 4, 2025Digital Photography
January 1, 2010 - October 4, 2025Finance for Everyone: Smart Tools for Decision-Making
January 11, 2030 - October 4, 2025Figma: from basic to responsive prototype
January 1, 2022 - October 4, 2025UX Design
January 1, 2019 - October 4, 2025Adobe After Effects
January 1, 2017 - October 4, 2025Adobe Photoshop
January 1, 2012 - October 4, 2025Photography and Creativity
January 1, 2011 - October 4, 2025Digital Photography
January 1, 2010 - October 4, 2025Level 2 Photography Workshop
January 1, 2011 - October 4, 2025EU Work Permit
January 11, 2030 - May 25, 2026Industry Experience
Financial Services, Healthcare, Transportation & Logistics, Telecommunications, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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