I am a multi-disciplinary art director and designer with over a decade of experience shaping campaigns for global brands. I thrive at the intersection of strategy and visual storytelling, leading teams from concept to execution and delivering campaigns that are as creative as they are effective. Based in Madrid, I’ve worked across Europe and South America, bringing international perspectives to local markets and delivering cohesive brand experiences across digital, CRM, and experiential channels. My approach blends strong concept development with hands-on design leadership. I’ve guided creative teams for clients like Bayer, Nestlé, LATAM Airlines, and Vale, always aiming to elevate brand presence through bold visuals, thoughtful motion, and clear communication.

Joyce Torres

I am a multi-disciplinary art director and designer with over a decade of experience shaping campaigns for global brands. I thrive at the intersection of strategy and visual storytelling, leading teams from concept to execution and delivering campaigns that are as creative as they are effective. Based in Madrid, I’ve worked across Europe and South America, bringing international perspectives to local markets and delivering cohesive brand experiences across digital, CRM, and experiential channels. My approach blends strong concept development with hands-on design leadership. I’ve guided creative teams for clients like Bayer, Nestlé, LATAM Airlines, and Vale, always aiming to elevate brand presence through bold visuals, thoughtful motion, and clear communication.

Available to hire

I am a multi-disciplinary art director and designer with over a decade of experience shaping campaigns for global brands. I thrive at the intersection of strategy and visual storytelling, leading teams from concept to execution and delivering campaigns that are as creative as they are effective. Based in Madrid, I’ve worked across Europe and South America, bringing international perspectives to local markets and delivering cohesive brand experiences across digital, CRM, and experiential channels.

My approach blends strong concept development with hands-on design leadership. I’ve guided creative teams for clients like Bayer, Nestlé, LATAM Airlines, and Vale, always aiming to elevate brand presence through bold visuals, thoughtful motion, and clear communication.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Art Director at Publicis Spain
July 1, 2023 - Present
Led the creation of global digital campaigns for Eucerin (Beiersdorf’s premium brand), from concept development to final guidelines. Managed the creative team and coordinated with producers to guarantee high-quality deliverables.
Senior Art Director at Padre Group
February 1, 2023 - October 4, 2025
Oversaw mid-level creative team management and delivered advertising campaigns for clients including Palladium Hotel, Hard Rock Hotel and Bayer covering creative concepts, motion design and art direction.
Senior Art Director at Oliver Agency
October 1, 2022 - October 4, 2025
Part of the in-house design and innovation team, managing projects and developing creative concepts and brand design for clients, notably Vale and Bayer.
Senior Art Director at Ana Couto Branding
April 1, 2022 - October 4, 2025
Creative team management and leadership in advertising concepts and art direction for clients such as Americanas, Eletromidia and Meio & Mensagem.
Art Director at MRM
October 1, 2021 - October 4, 2025
Motion design and visual identities for campaigns with LATAM Airlines and Bayer.
Art Director at Trip
March 1, 2019 - October 4, 2025
Shaping creative direction across brand materials and CRM campaigns for Nestlé.
Assistant Art Director at Wunderman Thompson
October 1, 2017 - October 4, 2025
Contributed to in-house design projects for clients including Troller, Jack Daniel's, Tramontina, and Shell.
Assistant Art Director at Havas Worldwide
July 1, 2017 - October 4, 2025
Worked on campaigns for Citroën, Hershey’s and Telecine, supporting art direction and production.
Assistant Art Director at DDB Germany
April 1, 2017 - October 4, 2025
Collaborated on Volkswagen, IKEA, Sony, Pink Ribbon, Telekom and Lidl accounts.
Assistant Art Director at FCB
October 1, 2016 - October 4, 2025
Supported campaigns for Nivea, Oreo and Amstel.
Art Director at Publicis Spain
July 1, 2023 - Present
Led the creation of global digital campaigns for Eucerin (Beiersdorf premium brand), from concept development to final guidelines. Managed the creative team and coordinated with producers to guarantee high-quality deliverables.
Senior Art Director at Padre Group
February 1, 2023 - October 4, 2025
Oversaw mid-level creative team management and delivered advertising campaigns for clients including Palladium Hotel, Hard Rock Hotel and Bayer covering creative concepts, motion design and art direction.
Senior Art Director at Oliver Agency
October 1, 2022 - October 4, 2025
Part of the in-house design and innovation team, managing projects and developing creative concepts and brand design for clients, notably Vale and Bayer.
Senior Art Director at Ana Couto Branding
April 1, 2022 - October 4, 2025
Creative team management and leadership in advertising concepts and art direction for clients such as Americanas, Eletromidia and Meio & Mensagem.
Art Director at MRM
October 1, 2021 - October 4, 2025
Motion design and visual identities for campaigns with LATAM Airlines and Bayer.
Art Director at TRIP
March 1, 2019 - October 4, 2025
Part of Nestlé’s in-house Design & Innovation team, shaping creative direction across brand materials and CRM campaigns.
Assistant Art Director at Wunderman Thompson
October 1, 2017 - October 4, 2025
Clients: Troller, Jack Daniel's, Tramontina, Shell.
Assistant Art Director at Havas Worldwide
July 1, 2017 - October 4, 2025
Clients: Citroën, Hershey’s and Telecine.
Assistant Art Director at DDB Germany
April 1, 2017 - October 4, 2025
Clients: Volkswagen, IKEA, Sony, Pink Ribbon, Telekom and Lidl.
Assistant Art Director at FCB
October 1, 2016 - October 4, 2025
Clients: Nivea, Oreo and Amstel.

Education

Masters in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017
Bachelor in Graphic Design with Visual Communications and Marketing emphasis at ESPM | Escola Superior de Propaganda e Marketing - São Paulo, Brazil
January 1, 2010 - June 1, 2015
Masters in Art Direction at Miami Ad School - Berlin, Germany
October 1, 2015 - October 1, 2017
Bachelor in Graphic Design with Visual Communications and Marketing emphasis at Escola Superior de Propaganda e Marketing - Sao Paulo, Brazil
January 1, 2010 - June 1, 2015

Qualifications

Finance for Everyone: Smart Tools for Decision-Making
January 11, 2030 - October 4, 2025
Figma: from basic to responsive prototype
January 1, 2022 - October 4, 2025
UX Design
January 1, 2019 - October 4, 2025
Adobe After Effects
January 1, 2017 - October 4, 2025
Adobe Photoshop
January 1, 2012 - October 4, 2025
Photography and Creativity
January 1, 2011 - October 4, 2025
Level 2 Photography Workshop
January 1, 2011 - October 4, 2025
Digital Photography
January 1, 2010 - October 4, 2025
Finance for Everyone: Smart Tools for Decision-Making
January 11, 2030 - October 4, 2025
Figma: from basic to responsive prototype
January 1, 2022 - October 4, 2025
UX Design
January 1, 2019 - October 4, 2025
Adobe After Effects
January 1, 2017 - October 4, 2025
Adobe Photoshop
January 1, 2012 - October 4, 2025
Photography and Creativity
January 1, 2011 - October 4, 2025
Digital Photography
January 1, 2010 - October 4, 2025
Level 2 Photography Workshop
January 1, 2011 - October 4, 2025

Industry Experience

Financial Services, Healthcare, Transportation & Logistics, Telecommunications, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Retail