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I'm a senior marketing and content strategist with 12+ years of experience leading full-funnel brand, content, and eCommerce strategies for CPG, wellness, med-spa, and SaaS brands. I specialize in turning messy, unclear brand narratives into sharp positioning, conversion-driven websites, and scalable content systems. My background spans growth marketing, UX content strategy, CRO, eCommerce (Shopify + DTC), and technical/clinical communication from working with Thermo Fisher Scientific, Reed’s, North Beach Plastic Surgery, and multiple startup brands. I’ve built messaging architectures, content ecosystems, and high-performing funnels that drive revenue clarity—not just clicks. I work fast, ask the right questions, and blend strategy with hands-on execution. Whether you need a brand narrative, high-impact website copy, a positioning overhaul, or a full CRO audit, I bring a clear, data-driven approach that moves the business forward.…I'm a senior marketing and content strategist with 12+ years of experience leading full-funnel brand, content, and eCommerce strategies for CPG, wellness, med-spa, and SaaS brands. I specialize in turning messy, unclear brand narratives into sharp positioning, conversion-driven websites, and scalable content systems. My background spans growth marketing, UX content strategy, CRO, eCommerce (Shopify + DTC), and technical/clinical communication from working with Thermo Fisher Scientific, Reed’s, North Beach Plastic Surgery, and multiple startup brands. I’ve built messaging architectures, content ecosystems, and high-performing funnels that drive revenue clarity—not just clicks. I work fast, ask the right questions, and blend strategy with hands-on execution. Whether you need a brand narrative, high-impact website copy, a positioning overhaul, or a full CRO audit, I bring a clear, data-driven approach that moves the business forward.

jpolk87

Marketing Strategist, Digital Marketer, Growth Marketer, +6

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I'm a senior marketing and content strategist with 12+ years of experience leading full-funnel brand, content, and eCommerce strategies for CPG, wellness, med-spa, and SaaS brands. I specialize in turning messy, unclear brand narratives into sharp positioning, conversion-driven websites, and scalable content systems. My background spans growth marketing, UX content strategy, CRO, eCommerce (Shopify + DTC), and technical/clinical communication from working with Thermo Fisher Scientific, Reed’s, North Beach Plastic Surgery, and multiple startup brands. I’ve built messaging architectures, content ecosystems, and high-performing funnels that drive revenue clarity—not just clicks. I work fast, ask the right questions, and blend strategy with hands-on execution. Whether you need a brand narrative, high-impact website copy, a positioning overhaul, or a full CRO audit, I bring a clear, data-driven approach that moves the business forward.…I'm a senior marketing and content strategist with 12+ years of experience leading full-funnel brand, content, and eCommerce strategies for CPG, wellness, med-spa, and SaaS brands. I specialize in turning messy, unclear brand narratives into sharp positioning, conversion-driven websites, and scalable content systems. My background spans growth marketing, UX content strategy, CRO, eCommerce (Shopify + DTC), and technical/clinical communication from working with Thermo Fisher Scientific, Reed’s, North Beach Plastic Surgery, and multiple startup brands. I’ve built messaging architectures, content ecosystems, and high-performing funnels that drive revenue clarity—not just clicks. I work fast, ask the right questions, and blend strategy with hands-on execution. Whether you need a brand narrative, high-impact website copy, a positioning overhaul, or a full CRO audit, I bring a clear, data-driven approach that moves the business forward.

Available to hire

I’m a senior marketing and content strategist with 12+ years of experience leading full-funnel brand, content, and eCommerce strategies for CPG, wellness, med-spa, and SaaS brands. I specialize in turning messy, unclear brand narratives into sharp positioning, conversion-driven websites, and scalable content systems.

My background spans growth marketing, UX content strategy, CRO, eCommerce (Shopify + DTC), and technical/clinical communication from working with Thermo Fisher Scientific, Reed’s, North Beach Plastic Surgery, and multiple startup brands. I’ve built messaging architectures, content ecosystems, and high-performing funnels that drive revenue clarity—not just clicks.

I work fast, ask the right questions, and blend strategy with hands-on execution. Whether you need a brand narrative, high-impact website copy, a positioning overhaul, or a full CRO audit, I bring a clear, data-driven approach that moves the business forward.

Skills

Experience Level

Expert

Expert

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Expert

Expert

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Intermediate

Intermediate

Language

Work Experience

Director of Marketing & Cross-Functional Operations at Reed’s Inc. (Reed’s & Virgil’s Brands)

March 1, 2024 - November 15, 2025

seasonal marketing, and cross-functional alignment across Sales, R&D, Ops, and Finance. • Owned Amazon + Shopify channel performance, overseeing PDP optimization, CVR improvements, retention strategy, and channel profitability. • Managed influencer strategy, UGC pipelines, and digital content architecture across all brand channels. • Oversaw paid performance direction (Meta, Google), agency management, and creative workflows tied to revenue and CAC targets. • Acted as operational bridge for supply chain and vendor communication—coordinating packaging specs, production timelines, ingredient sourcing, and global compliance. • Led commercialization and brand restage rollout, ensuring alignment across packaging, messaging, digital execution, and retail readiness. • Developed scalable SOPs and quarterly planning systems connecting Marketing, Operations, and Finance.

Fractional COO / CMO | Marketing & Operations Consultant at Zaddy Marketing

April 1, 2019 - Present

- Serve as growth and operational lead for emerging CPG, lifestyle, and consumer brands. • Build brand positioning, commercial calendars, and performance ecosystems across Shopify, Amazon, Klaviyo, and paid media. • Design operational workflows, GTM processes, and forecasting alignment to support product launches and DTC scaling. • Lead influencer, UGC, and retention programs tied to LTV and revenue metrics. • Advise on vendor communication, supply chain alignment, and production timelines for early-stage brands.

Digital Marketing Strategist at Fidelitas

March 1, 2018 - April 1, 2019

• Managed national client strategies across paid media, content, social, and digital channels. • Built influencer and campaign execution frameworks aligned to growth KPIs.

Marketing Manager at OMG Hospitality Group

October 7, 2016 - March 1, 2018

• Developed and executed marketing strategy for five hospitality brands under one parent company. • Directed PR, partnerships, digital content, and onsite experiential marketing.

Communications & PR Specialist at CB Flooring

March 1, 2016 - November 4, 2016

• Managed press, media relations, and brand communications including crisis mitigation and PR. • Produced newsletters, blogs, and campaigns across multiple digital channels. • Led event marketing, philanthropy initiatives, and Salesforce-based reporting.

National Marketing Content Manager at Blue Haven Pools & Spas

October 2, 2015 - March 4, 2016

• Standardized branding and created national marketing content across 50+ franchise locations. • Produced SEO-optimized case studies, blogs, and newsletters. • Maintained editorial standards and consistency across all franchise territories.

Communications Specialist at concentrix

July 3, 2015 - January 15, 2016

• Produced multimedia and editorial content for internal and external corporate programs. • Managed vendor coordination, video production, and multi-department timelines.