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I launched my career in broadcasting with CBS, NBC, ABC, and ESPN, where I learned how to capture the energy of live production and turn it into stories that resonate. Honored with two Emmy Awards for Outstanding Editing, I brought that craft into the corporate world, producing and editing content that excites and motivates audiences. What drives me today is blending the artistry of broadcast with the strategy of corporate storytelling, while mentoring teams and helping organizations connect with their audiences in authentic and lasting ways.…I launched my career in broadcasting with CBS, NBC, ABC, and ESPN, where I learned how to capture the energy of live production and turn it into stories that resonate. Honored with two Emmy Awards for Outstanding Editing, I brought that craft into the corporate world, producing and editing content that excites and motivates audiences. What drives me today is blending the artistry of broadcast with the strategy of corporate storytelling, while mentoring teams and helping organizations connect with their audiences in authentic and lasting ways.

John Rodriguez

Creative Director, Video Editor, Film Producer, +4

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I launched my career in broadcasting with CBS, NBC, ABC, and ESPN, where I learned how to capture the energy of live production and turn it into stories that resonate. Honored with two Emmy Awards for Outstanding Editing, I brought that craft into the corporate world, producing and editing content that excites and motivates audiences. What drives me today is blending the artistry of broadcast with the strategy of corporate storytelling, while mentoring teams and helping organizations connect with their audiences in authentic and lasting ways.…I launched my career in broadcasting with CBS, NBC, ABC, and ESPN, where I learned how to capture the energy of live production and turn it into stories that resonate. Honored with two Emmy Awards for Outstanding Editing, I brought that craft into the corporate world, producing and editing content that excites and motivates audiences. What drives me today is blending the artistry of broadcast with the strategy of corporate storytelling, while mentoring teams and helping organizations connect with their audiences in authentic and lasting ways.

Available to hire

I launched my career in broadcasting with CBS, NBC, ABC, and ESPN, where I learned how to capture the energy of live production and turn it into stories that resonate. Honored with two Emmy Awards for Outstanding Editing, I brought that craft into the corporate world, producing and editing content that excites and motivates audiences.

What drives me today is blending the artistry of broadcast with the strategy of corporate storytelling, while mentoring teams and helping organizations connect with their audiences in authentic and lasting ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at MasterWerks Creative Agency

January 1, 2001 - Present

Directed and edited a wide range of broadcast, corporate, and digital projects, consistently delivering content that elevates brand identity and audience engagement. Partnered with clients to design creative strategies and storytelling approaches that aligned with business goals and reinforced brand consistency. Led on-site and remote productions from concept to delivery, managing teams, talent, and technical resources to achieve broadcast-quality results with polished editing, motion graphics, and sound design. Edited and finished projects using advanced sound design, motion graphics, and visual effects, ensuring polished and impactful results. Mentored and developed creative staff while building MasterWerks’ reputation as a trusted partner known for innovative storytelling and brand-focused content.

Creative Director & Senior Editor (Consultant) at NetApp

January 1, 2010 - January 1, 2022

Produced and edited videos for product launches, partner stories, and executive messaging that enhanced brand identity and global engagement. Collaborated with producers and strategists to align storytelling with business objectives while ensuring consistency across campaigns. Directed and edited interviews, profiles, and promotional content using sound design and motion graphics to deliver polished, high-impact results. Delivered projects in multiple formats under tight deadlines while managing video assets and adopting evolving industry standards.

Creative Director / Producer & Lead Editor at Diva Systems

January 1, 1999 - January 1, 2001

Edited and produced interactive television programming, movie trailers and weekly promos for one of the industry’s early broadband platforms. Collaborated with other producers, designers, and engineers to deliver content that blended creativity with new technology. Ensured timely delivery of polished programming while maintaining high standards of storytelling and technical quality.