30 Years Experience. Smart Thinking. Brilliantly Executed. Senior-level experience in creative direction, graphic design, and marketing strategy, with the perspective to understand what a project needs and the hands-on expertise to take it from concept to finished piece. I help marketing teams turn ideas into smart, effective creative that gets results. I ask the right questions, see what’s missing, solve problems before they become problems, and make sure the final work is strategically sound and well executed. I’ve had the opportunity to work with some of the world’s most trusted brands and respected companies. That experience has built a strong instinct for what works, what doesn’t, and how to make good creative even better. Clients value having someone who can step in, understand what needs to be done, and run with it. No hand-holding. No layers of people. Just experienced thinking, strong creative, and accountability from start to finish. Based in Tucson, Arizona, I work with clients nationwide, regardless of time zone. Have a project that needs experienced creative leadership? Let’s talk. Jennifer Sailer evokeideagroup.com…

Jennifer Sailer

VerifiedPro

30 Years Experience. Smart Thinking. Brilliantly Executed. Senior-level experience in creative direction, graphic design, and marketing strategy, with the perspective to understand what a project needs and the hands-on expertise to take it from concept to finished piece. I help marketing teams turn ideas into smart, effective creative that gets results. I ask the right questions, see what’s missing, solve problems before they become problems, and make sure the final work is strategically sound and well executed. I’ve had the opportunity to work with some of the world’s most trusted brands and respected companies. That experience has built a strong instinct for what works, what doesn’t, and how to make good creative even better. Clients value having someone who can step in, understand what needs to be done, and run with it. No hand-holding. No layers of people. Just experienced thinking, strong creative, and accountability from start to finish. Based in Tucson, Arizona, I work with clients nationwide, regardless of time zone. Have a project that needs experienced creative leadership? Let’s talk. Jennifer Sailer evokeideagroup.com…

Available to hire

30 Years Experience. Smart Thinking. Brilliantly Executed.

Senior-level experience in creative direction, graphic design, and marketing strategy, with the perspective to understand what a project needs and the hands-on expertise to take it from concept to finished piece.

I help marketing teams turn ideas into smart, effective creative that gets results. I ask the right questions, see what’s missing, solve problems before they become problems, and make sure the final work is strategically sound and well executed.

I’ve had the opportunity to work with some of the world’s most trusted brands and respected companies. That experience has built a strong instinct for what works, what doesn’t, and how to make good creative even better.

Clients value having someone who can step in, understand what needs to be done, and run with it. No hand-holding. No layers of people. Just experienced thinking, strong creative, and accountability from start to finish.

Based in Tucson, Arizona, I work with clients nationwide, regardless of time zone.

Have a project that needs experienced creative leadership? Let’s talk.

Jennifer Sailer
evokeideagroup.com

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Language

English
Fluent

Work Experience

Founder, Lead Designer & Creative Director at Evoke Idea Group
March 3, 1996 - Present
Senior Marketing Manager at AT&T Wireless
August 1, 1993 - August 1, 1996
Marketing Coordinator at Mayflower Tours
May 2, 1991 - July 30, 1993

Education

BA, Marketing Communications at University of Wisconsin - Parkside
August 1, 1987 - May 1, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Consumer Goods, Education, Financial Services, Non-Profit Organization, Professional Services, Travel & Hospitality, Healthcare, Retail, Wholesale & Distribution
    Paper Grows Trees Brochure & Sustainability Campaign
    A sustainability message is only valuable if people understand it. The challenge was to make the connection between responsible fiber sourcing and tree growth clear, credible, and compelling, without getting buried in complex environmental data. I led the creative direction, marketing strategy, and design, turning complex information into compelling statistics, graphics, and imagery that made the story easy to understand and gave the sales team a stronger way to engage eco-conscious customers. The campaign extended beyond the brochure into sales collateral, sell sheets, trade show displays, and motion graphics, creating a consistent set of tools that supported the message across sales and marketing. evokeideagroup.com graphicdesigner branding designer…
    Wealth Management Logo Identity
    Challenge Financial services can feel cold and interchangeable. Innovative Financial Group needed a brand that stood out with color, energy, and professionalism, without losing an ounce of credibility. Solution A complete branding package delivered exactly that, giving Innovative Financial Group a bold, professional identity built to command trust and recognition across the wealth management industry. See more at: evokeideagroup.com graphicdesigner logo branding designer…
    Brand Guidelines
    Challenge LBP Manufacturing needed a comprehensive branding guide that could define its identity with precision, ensuring visual and messaging consistency across every touchpoint. Solution The guide combined sharp graphic design with strategic brand thinking, defining LBP’s visual identity, voice, and messaging in one place, protecting brand equity and cutting the cost of inconsistent, off brand materials. See more at: evokeideagroup.com graphicdesigner designer branding brandguide…
    DuraShield Logo Identity
    Challenge DuraShield needed a logo that could instantly convey the strength, protection, durability, and longevity behind its moisture-resistant packaging. Solution The logo and branding gave DuraShield a visual shorthand for toughness, letting the product’s core promise, protection built to last, do the talking. See more at: evokeideagroup.com logo graphicdesigner webdesigner designer branding…
    Tradeshow Display
    Challenge PCNA had real sustainability wins to share and needed a trade show display bold enough to make those wins impossible to miss. Solution Bold graphics and sharp statistics turned PCNA’s environmental impact into a visual story that stopped visitors in their tracks, putting years of sustainability progress front and center. See more at: evokeideagroup.com graphicdesigner branding designer boothdesign eventgraphics tradeshowdisplay tradeshowdesign…
    Sustainability Annual Report
    Challenge Sabert needed a way to prove its sustainability commitment with real data and facts on product development, facility management, and packaging improvements, without overwhelming stakeholders with numbers. Solution A 24-page booklet paired clean, modern design with easy-to-read data graphics, translating complex sustainability metrics into a clear, credible story of Sabert’s environmental impact and partnership with customers for lasting change. See more at: evokeideagroup.com graphicdesigner branding designer printdesign annualreport brochure…
    Brew Burger Logo Identity
    Challenge A new national restaurant concept for Hyatt Hotels, built around gourmet burgers, tater tots, and craft beer, needed a logo that felt as handcrafted as the food itself. Solution A custom logo design captured that handcrafted, artisanal feel, extending seamlessly across signage, window slicks, tray liners, menus, and staff apparel and merchandise for a cohesive brand experience at every location.…
    Harmonic Bionics Capabilities Sell Sheet
    Challenge Robotic physical therapy is transformative technology, but a hard sell when the science outpaces the audience’s understanding. The client needed sell sheets that could bridge that gap. Solution A series of sell sheets broke down advanced robotics into clear, benefit-driven insights, turning complex science into a story any reader could follow, and any sales rep could confidently pitch. See more at: evokeideagroup.com graphicdesigner designer branding…