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I am a digital marketing and communications leader with 7+ years’ experience delivering end-to-end strategy and delivery across paid media, social, content, activations, and CRM-style communications within a national telecom and media environment. I excel at translating business objectives into clear campaign plans, coordinating cross-functional stakeholders and agencies, and using performance data to optimise delivery and drive measurable growth in engagement and digital conversions. I thrive in remote setups with strong reporting discipline and accountability.…I am a digital marketing and communications leader with 7+ years’ experience delivering end-to-end strategy and delivery across paid media, social, content, activations, and CRM-style communications within a national telecom and media environment. I excel at translating business objectives into clear campaign plans, coordinating cross-functional stakeholders and agencies, and using performance data to optimise delivery and drive measurable growth in engagement and digital conversions. I thrive in remote setups with strong reporting discipline and accountability.

Jonathan Baker

Video Editor, Creative Director, Film Director, +2

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I am a digital marketing and communications leader with 7+ years’ experience delivering end-to-end strategy and delivery across paid media, social, content, activations, and CRM-style communications within a national telecom and media environment. I excel at translating business objectives into clear campaign plans, coordinating cross-functional stakeholders and agencies, and using performance data to optimise delivery and drive measurable growth in engagement and digital conversions. I thrive in remote setups with strong reporting discipline and accountability.…I am a digital marketing and communications leader with 7+ years’ experience delivering end-to-end strategy and delivery across paid media, social, content, activations, and CRM-style communications within a national telecom and media environment. I excel at translating business objectives into clear campaign plans, coordinating cross-functional stakeholders and agencies, and using performance data to optimise delivery and drive measurable growth in engagement and digital conversions. I thrive in remote setups with strong reporting discipline and accountability.

Available to hire

I am a digital marketing and communications leader with 7+ years’ experience delivering end-to-end strategy and delivery across paid media, social, content, activations, and CRM-style communications within a national telecom and media environment.

I excel at translating business objectives into clear campaign plans, coordinating cross-functional stakeholders and agencies, and using performance data to optimise delivery and drive measurable growth in engagement and digital conversions. I thrive in remote setups with strong reporting discipline and accountability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Lonestar Cell MTN

October 1, 2018 - Present

Own strategy through execution across paid media, social, content, experiential activations, and CRM-style communications. Senior stakeholder partnership aligning brand, commercial, and engagement objectives. Campaign performance: delivered 10M+ impressions and increased digital product conversions by 35%. Flagship programme leadership: MTN Y’ello Star, MTN Liberia Music Awards, Heroes of Change. Audience growth: Instagram 15K → 140K+, Facebook 400K+, YouTube 45K+. Owned-channel expansion: launched WhatsApp channel to 85K+ subscribers. Reporting & optimisation: GA4 dashboards for spend and performance optimisation. Agency & supplier management across concurrent national projects.

Digital Marketing Specialist at Eno Media

January 1, 2015 - January 1, 2017

Delivered paid social and digital campaigns for entertainment and fashion clients. Supported optimisation, reporting, and integrated campaign delivery.