Available to hire
The best interfaces are the ones users don’t notice. They just get the job done. I’ve spent 16+ years designing products that disappear into the user’s workflow, delivering systems that feel intuitive and reliable.
I work best when I’m in the room with engineers and PMs—not handing over a Figma file at the end of a sprint. In the last couple of years, I’ve been focused on AI-native product design—figuring out where AI should act, where humans must stay in control, and how the interface earns trust in both directions. It’s some of the most interesting UX work happening today, and it’s where I’m directing a lot of my energy.
Experience Level
Language
English
Fluent
Work Experience
Freelance Product Designer at Self-employed
January 1, 2024 - PresentRecent client work centers on AI-native product design—designing systems where AI handles complexity and humans handle judgment. Led end-to-end journey mapping and redesigned critical flows for UrbnSurf (member & booking experience), including checkout and onboarding; collaborated directly with product and engineering through build and QA to produce production-ready UI in Figma. Outcomes: 20% conversion uplift; 13% reduction in cart abandonment; 31% faster checkout.
Senior Digital Product Designer at McKinsey & Company
January 1, 2017 - January 1, 2024Led AI-native product design across engagements including Digital Wallet Redesign for a major Indonesian conglomerate, a blending-optimisation tool for mining, and an AI-enabled risk platform. Applied double-diamond framework, conducted 30+ participant research, synthesized insights into CVP and design principles, developed 50+ concepts, co-led client workshops, produced production-ready UI and a design system, and mentored the internal design team. Outcomes: >1M users and a shift in client leadership’s view of design’s role.
Senior Experience Designer / Associate Experience Design Director at Isobar
January 1, 2013 - January 1, 2017Led experience design across multiple engagements (FTA Catch-Up TV, Women's Wealth Platform, Pathology Results App). Designed end-to-end experiences, IA and interaction patterns; produced production-ready UI and prototypes in Figma; mentored junior designers and collaborated with delivery teams.
Senior UX Designer at Mogeneration (OOMPHQ)
January 1, 2010 - January 1, 2011Solo designer on a complex operational product, coordinating with data scientists, analysts, logistics teams, and planners. Conducted research, designed IA and system architecture, built wireframes and prototypes in Figma, crafted data-visualisation features, and delivered production-ready UI with end-to-end testing; documented components for a design system. Outcome: 3% uplift in operational efficiency; established a single source of truth for planning.
Senior UX Designer at Telstra
January 1, 2007 - January 1, 2010Led UX design for enterprise and mobile experiences; ran concept sprints with clinicians to understand workflow; delivered fit-for-purpose mobile solutions for pathology contexts.
UI Designer – Mobile at Hutchison Telecoms (3 Mobile)
January 1, 2005 - January 1, 2007Designed mobile UI and interaction patterns for 3 Mobile; produced wireframes and production-ready UI in collaboration with engineering teams.
Education
Bachelor of Arts (Graphic Design) at La Trobe University
January 11, 2030 - May 4, 2026Diploma of Visual Arts at Ballarat University College
January 11, 2030 - May 4, 2026Qualifications
Certified Scrum Product Owner (CSPO)
January 11, 2030 - May 4, 2026Digital Product Management Fundamentals
January 11, 2030 - May 4, 2026AI for Product Management
January 11, 2030 - May 4, 2026Google Data Analytics
January 11, 2030 - May 4, 2026Google Cloud / Mind the Product
January 11, 2030 - May 4, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Financial Services, Healthcare, Agriculture & Mining, Education
Experience Level
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