Hi, I’m a profile design professional specializing in UX/UI, digital product design and visual design for online media, web and mobile/tablet apps. I focus on crafting strong and captivating user experiences through UX concepts, design sprints, online branding/campaigns, prototyping, interaction design, UX research and visuals/animations. I collaborate with leading brands to translate complex ideas into intuitive products, blending research, strategy and craft to deliver compelling experiences across iOS, Android and responsive web.

Jeroen Veldman

Hi, I’m a profile design professional specializing in UX/UI, digital product design and visual design for online media, web and mobile/tablet apps. I focus on crafting strong and captivating user experiences through UX concepts, design sprints, online branding/campaigns, prototyping, interaction design, UX research and visuals/animations. I collaborate with leading brands to translate complex ideas into intuitive products, blending research, strategy and craft to deliver compelling experiences across iOS, Android and responsive web.

Available to hire

Hi, I’m a profile design professional specializing in UX/UI, digital product design and visual design for online media, web and mobile/tablet apps. I focus on crafting strong and captivating user experiences through UX concepts, design sprints, online branding/campaigns, prototyping, interaction design, UX research and visuals/animations.

I collaborate with leading brands to translate complex ideas into intuitive products, blending research, strategy and craft to deliver compelling experiences across iOS, Android and responsive web.

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Work Experience

Senior UX Designer at ING
August 1, 2024 - Present
Responsible for the UX/UI design of all global customer data management journeys and related touchpoints. Involved in UX/UI design, prototyping and customer journey mapping across iOS, Android and responsive web; applying Agile/Scrum; tools used include Figma and Adobe Creative Cloud.
Lead UX Designer at KPN
September 1, 2022 - November 1, 2023
UX design for Omnichannel Service channels of KPN Business: MijnKPN Business web and MijnKPN Business mobile app. Tasks include UX/UI design, prototyping and customer journey mapping for web and mobile; managing a design team within the KPN Business domain; development and deployment of UX vision and strategy.
Senior UI / UX Designer at PHILIPS
September 1, 2020 - September 1, 2022
Member of the Philips global UX team; aimed at improving Philips.com, mobile apps (Daily Care, Take Care of Yourself) and Learning Center. Tasks include UI/UX design for online channels and mobile apps; design to optimise customer experience and validation in A/B tests and user research; design digital marketing content for global and local media channels.
UX Designer at DE VOLKSBANK
February 1, 2018 - February 1, 2020
UX designer in the Innovation team; responsible for design and development of new mobile user experiences. Fintech capabilities for De Volksbank brands, SNS, ASN, Regiobank and De Volksbank SL!M app. Tasks include design UX/interactions, user flows and prototyping based on data-driven client profiles; conducting user research for testing prototypes; creating visual design, UI components, illustrations and iconography.
Senior UX Designer at VODAFONEZIGGO
May 1, 2017 - January 1, 2018
Member of the UX/Digital team; developing scenarios and insights to define new directions for a UX value proposition after merger. Tasks include defining a new online value proposition for converged 4P; converged interaction and prototyping for the My portal environment; rebranding online sales channels.
Senior Visual Designer at ANWB
June 1, 2017 - December 1, 2017
Lead UI design in the generic UX team; responsible for implementing the digital brand guidelines and design for online, mobile and app channels. Tasks include UI/visual design for ANWB responsive web and mobile/app channels; creating visual components, illustrations and iconography; art direction and definition of the ANWB visual online identity and DLS structure / design system.
Senior Visual Designer at BOL.COM
June 1, 2016 - April 1, 2017
Lead UI design in a large design/UX team; creating visual components, illustrations and iconography for online supplier platforms; UI design and prototyping user flows; design visual components for an optimized customer experience and validation in A/B tests and user research.
Senior UX/UI Designer at SNS BANK
February 1, 2016 - June 1, 2016
Lead UI/UX designer in a scrum team; redesign project, focusing on responsive/mobile channels and online campaigns; UI/UX design, user flows and prototypes; design visual components for an optimized customer experience and validation in A/B tests and user research.
Senior Visual Designer at BELASTINGDIENST
December 1, 2013 - January 1, 2016
Developing a set of guidelines for implementing 'Rijkshuisstijl' in Belastingdienst mobile applications; concept development and design for mobile apps; development of e-learning platforms managed by ‘BelastingdienstAcademie’; delivering visual components and assets to development teams in app projects.
UX / UI Designer at DE EFTELING
July 1, 2013 - Present
UX and UI design for mobile and in-park app; concept development, interaction design, visual design.
UX Designer at VACANSOLEIL
April 1, 2012 - May 1, 2012
Developing and refining interaction to promote e-commerce; UX / Interaction design.
UX / UI Designer at PHILIPS
July 1, 2011 - December 1, 2011
Delivery of design for a major online application Philips developed for their marketeers operating worldwide.
UX / UI Designer at TOMTOM INTERNATIONAL
December 1, 2010 - March 1, 2011
Member of a large UX team working on the automotive project for Renault R-Link systems; second stage visual design for this project; concept development, interaction design and UI design.
UX Lead at Maxdoro
December 1, 2008 - December 1, 2009
UX lead; concepting, interaction/visual design; managing the development team; creative sales role.
Senior Interaction Designer at Total Identity
August 1, 2005 - December 1, 2008
Lead UI design; translate brands into online channels; online strategy, concept development and visual design; team lead.
UX Lead at Tri-ennium
January 1, 2004 - August 1, 2005
Lead; translate brands into online channels; online strategy, concept development and visual design; team lead.
UX Lead / Senior Interaction Designer at The Internet Applications Group
May 1, 2000 - December 1, 2003
Design team lead; information design, interaction design and project management.
Senior Visual Designer at ANWB
June 1, 2012 - January 1, 2014
Lead UI design in the generic UX team; responsible for implementing the digital brand guidelines and design for online, mobile and app channels; (duplicate entry to reflect 2012–2014 period).
UX Lead / Senior Interaction Designer at The Internet Applications Group / Intapps
May 1, 2000 - December 1, 2003
Early international full-service internet organization; design team lead, managing the Dutch branch design team; focus on information design, interaction design and project management.

Education

Master in Mass Communication & Public Relations at Utrecht University
January 11, 2030 - December 16, 2025
Master Mass communication & public relations at Utrecht University
January 11, 2030 - January 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail, Education

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