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Employment and project experience
Senior Designer Apple Inc.
January 2017 - March 2017
UX Designer Airbnb Inc.
January 2019 - March 2019
Skills
Experience Level
Work Experience
Senior UX Designer at ING
August 1, 2024 - PresentResponsible for the UX/UI design of all global customer data management journeys and related touchpoints. Involved in UX/UI design, prototyping and customer journey mapping across iOS, Android and responsive web; applying Agile/Scrum; tools used include Figma and Adobe Creative Cloud.
Lead UX Designer at KPN
September 1, 2022 - November 1, 2023UX design for Omnichannel Service channels of KPN Business: MijnKPN Business web and MijnKPN Business mobile app. Tasks include UX/UI design, prototyping and customer journey mapping for web and mobile; managing a design team within the KPN Business domain; development and deployment of UX vision and strategy.
Senior UI / UX Designer at PHILIPS
September 1, 2020 - September 1, 2022Member of the Philips global UX team; aimed at improving Philips.com, mobile apps (Daily Care, Take Care of Yourself) and Learning Center. Tasks include UI/UX design for online channels and mobile apps; design to optimise customer experience and validation in A/B tests and user research; design digital marketing content for global and local media channels.
UX Designer at DE VOLKSBANK
February 1, 2018 - February 1, 2020UX designer in the Innovation team; responsible for design and development of new mobile user experiences. Fintech capabilities for De Volksbank brands, SNS, ASN, Regiobank and De Volksbank SL!M app. Tasks include design UX/interactions, user flows and prototyping based on data-driven client profiles; conducting user research for testing prototypes; creating visual design, UI components, illustrations and iconography.
Senior UX Designer at VODAFONEZIGGO
May 1, 2017 - January 1, 2018Member of the UX/Digital team; developing scenarios and insights to define new directions for a UX value proposition after merger. Tasks include defining a new online value proposition for converged 4P; converged interaction and prototyping for the My portal environment; rebranding online sales channels.
Senior Visual Designer at ANWB
June 1, 2017 - December 1, 2017Lead UI design in the generic UX team; responsible for implementing the digital brand guidelines and design for online, mobile and app channels. Tasks include UI/visual design for ANWB responsive web and mobile/app channels; creating visual components, illustrations and iconography; art direction and definition of the ANWB visual online identity and DLS structure / design system.
Senior Visual Designer at BOL.COM
June 1, 2016 - April 1, 2017Lead UI design in a large design/UX team; creating visual components, illustrations and iconography for online supplier platforms; UI design and prototyping user flows; design visual components for an optimized customer experience and validation in A/B tests and user research.
Senior UX/UI Designer at SNS BANK
February 1, 2016 - June 1, 2016Lead UI/UX designer in a scrum team; redesign project, focusing on responsive/mobile channels and online campaigns; UI/UX design, user flows and prototypes; design visual components for an optimized customer experience and validation in A/B tests and user research.
Senior Visual Designer at BELASTINGDIENST
December 1, 2013 - January 1, 2016Developing a set of guidelines for implementing 'Rijkshuisstijl' in Belastingdienst mobile applications; concept development and design for mobile apps; development of e-learning platforms managed by ‘BelastingdienstAcademie’; delivering visual components and assets to development teams in app projects.
UX / UI Designer at DE EFTELING
July 1, 2013 - PresentUX and UI design for mobile and in-park app; concept development, interaction design, visual design.
UX Designer at VACANSOLEIL
April 1, 2012 - May 1, 2012Developing and refining interaction to promote e-commerce; UX / Interaction design.
UX / UI Designer at PHILIPS
July 1, 2011 - December 1, 2011Delivery of design for a major online application Philips developed for their marketeers operating worldwide.
UX / UI Designer at TOMTOM INTERNATIONAL
December 1, 2010 - March 1, 2011Member of a large UX team working on the automotive project for Renault R-Link systems; second stage visual design for this project; concept development, interaction design and UI design.
UX Lead at Maxdoro
December 1, 2008 - December 1, 2009UX lead; concepting, interaction/visual design; managing the development team; creative sales role.
Senior Interaction Designer at Total Identity
August 1, 2005 - December 1, 2008Lead UI design; translate brands into online channels; online strategy, concept development and visual design; team lead.
UX Lead at Tri-ennium
January 1, 2004 - August 1, 2005Lead; translate brands into online channels; online strategy, concept development and visual design; team lead.
UX Lead / Senior Interaction Designer at The Internet Applications Group
May 1, 2000 - December 1, 2003Design team lead; information design, interaction design and project management.
Senior Visual Designer at ANWB
June 1, 2012 - January 1, 2014Lead UI design in the generic UX team; responsible for implementing the digital brand guidelines and design for online, mobile and app channels; (duplicate entry to reflect 2012–2014 period).
UX Lead / Senior Interaction Designer at The Internet Applications Group / Intapps
May 1, 2000 - December 1, 2003Early international full-service internet organization; design team lead, managing the Dutch branch design team; focus on information design, interaction design and project management.
UX/UI Designer at Philips
July 1, 2011 - November 1, 2011Delivered design for a major online application Philips developed for their marketeers worldwide; UX/UI design.
UX/UI Designer at TOMTOM International
December 1, 2010 - March 1, 2011Member of a large UX team working on an automotive project for Renault R-Link; second stage visual design; brought designs to production level; concept development, interaction design, UI design.
Education
Master in Mass Communication & Public Relations at Utrecht University
January 1, 1991 - January 1, 1997Qualifications
Industry Experience
Telecommunications, Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail, Education
Skills
Experience Level
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