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I’m a fractional growth and performance marketing leader with over 12 years of experience driving results across DTC, health & wellness, e-commerce, and B2B brands. I specialize in paid media strategy, creative testing at scale, and full-funnel optimization across Meta, TikTok, Google, Amazon, and affiliate channels. At Pet Honesty, I managed a $7M media budget, cut CAC by 60%, and doubled monthly DTC revenue. At MadMen AI, I scaled Meta ad spend to $1.2M/month for Clean People by launching 40+ creatives weekly and identifying multiple winning ads under a $40 CPA. I bring a data-driven, agile approach and have helped brands like Curology, Maximus, and Solawave grow profitably while maintaining compliance in regulated industries.…I’m a fractional growth and performance marketing leader with over 12 years of experience driving results across DTC, health & wellness, e-commerce, and B2B brands. I specialize in paid media strategy, creative testing at scale, and full-funnel optimization across Meta, TikTok, Google, Amazon, and affiliate channels. At Pet Honesty, I managed a $7M media budget, cut CAC by 60%, and doubled monthly DTC revenue. At MadMen AI, I scaled Meta ad spend to $1.2M/month for Clean People by launching 40+ creatives weekly and identifying multiple winning ads under a $40 CPA. I bring a data-driven, agile approach and have helped brands like Curology, Maximus, and Solawave grow profitably while maintaining compliance in regulated industries.

Jason Tabuzo

Growth Marketer, Performance Marketer, Marketing Strategist, +3

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I’m a fractional growth and performance marketing leader with over 12 years of experience driving results across DTC, health & wellness, e-commerce, and B2B brands. I specialize in paid media strategy, creative testing at scale, and full-funnel optimization across Meta, TikTok, Google, Amazon, and affiliate channels. At Pet Honesty, I managed a $7M media budget, cut CAC by 60%, and doubled monthly DTC revenue. At MadMen AI, I scaled Meta ad spend to $1.2M/month for Clean People by launching 40+ creatives weekly and identifying multiple winning ads under a $40 CPA. I bring a data-driven, agile approach and have helped brands like Curology, Maximus, and Solawave grow profitably while maintaining compliance in regulated industries.…I’m a fractional growth and performance marketing leader with over 12 years of experience driving results across DTC, health & wellness, e-commerce, and B2B brands. I specialize in paid media strategy, creative testing at scale, and full-funnel optimization across Meta, TikTok, Google, Amazon, and affiliate channels. At Pet Honesty, I managed a $7M media budget, cut CAC by 60%, and doubled monthly DTC revenue. At MadMen AI, I scaled Meta ad spend to $1.2M/month for Clean People by launching 40+ creatives weekly and identifying multiple winning ads under a $40 CPA. I bring a data-driven, agile approach and have helped brands like Curology, Maximus, and Solawave grow profitably while maintaining compliance in regulated industries.

Available to hire

I’m a fractional growth and performance marketing leader with over 12 years of experience driving results across DTC, health & wellness, e-commerce, and B2B brands. I specialize in paid media strategy, creative testing at scale, and full-funnel optimization across Meta, TikTok, Google, Amazon, and affiliate channels. At Pet Honesty, I managed a $7M media budget, cut CAC by 60%, and doubled monthly DTC revenue. At MadMen AI, I scaled Meta ad spend to $1.2M/month for Clean People by launching 40+ creatives weekly and identifying multiple winning ads under a $40 CPA. I bring a data-driven, agile approach and have helped brands like Curology, Maximus, and Solawave grow profitably while maintaining compliance in regulated industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founding Marketing Operations Lead & Head of Growth at MadMen AI

February 28, 2025 - July 8, 2025

Led client-facing operations for 10+ clients across DTC, lead generation, and gaming sectors. Utilized generative AI to analyze ad performance, generate insights, create advertising briefs, and expedite marketing processes. Provided ongoing feedback to the product team to build and enhance custom AI tools.

Director of Growth, Paid Media at Pet Honesty

August 31, 2024 - July 8, 2025

Led growth and performance marketing channels including paid social, paid search, Amazon (AMS + DSP), and affiliate/partnerships across e-commerce platforms. Managed a $7M DTC media budget and contributed to a $14M+ Amazon budget. Achieved a 60% decrease in Customer Acquisition Cost (CAC) and 100% growth in monthly DTC revenue. Supported Go-to-Market activations with marketing, content, and product strategy. Implemented cross-functional creative production processes and transitioned project management tools. Launched and scaled TikTok Shop, pioneering the pet supplements category. Managed over 200 content creator and influencer relationships.

Consultant / Fractional Marketing Director at Self-Employed

August 1, 2015 - Present

Managed growth strategy, lead generation, analytics support, A/B testing, product growth strategy, and campaign execution for B2C and B2B startups. Successfully grew annual recurring revenue for men’s health client Maximus from $2M to over $5M. Served various clients across skincare, anti-aging, men’s health, dermatology, grooming, Amazon, and travel sectors.

Growth Lead / Sr. User Acquisition Manager at Curology

March 31, 2022 - July 8, 2025

Led a 4-person growth team for a newly launched anti-aging brand. Drove 16,000 net new subscribers from paid channels within the first year with steadily declining Customer Acquisition Cost (CAC) across platforms including Meta, TikTok, Google, offline, and affiliate channels. Managed projects related to website conversion rate optimization, ad technology, and data infrastructure. Played a key role in budget forecasting, hiring, and strategic initiatives.

B2B Sales Development & Paid Acquisition Manager at Plastiq

December 31, 2020 - July 8, 2025

Drove qualified B2B leads through paid search, paid social, and audio advertising campaigns. Collaborated closely with sales and analytics teams to optimize lead flow. Increased ad spend to over $150K per month while achieving a steady decline in Cost Per Acquisition (CPA) and Customer Acquisition Cost (CAC).

Growth Marketing Lead at Campaign

December 31, 2018 - July 8, 2025

Led multi-channel performance marketing initiatives including paid search, display, paid social, retargeting, email partnerships, audio, out-of-home (OOH), and affiliate marketing. Managed Amazon Vendor e-commerce operations and coordinated sales and marketing efforts.

Acquisition Marketing Manager at Yelp

December 31, 2017 - July 8, 2025

Managed paid social, paid search, and display campaigns to generate inbound B2B leads and engagement for Yelp Reservations, Nowait, and Yelp Wifi products.

Marketing Manager - Display, Email, & Affiliate at trivago

December 31, 2015 - July 8, 2025

Managed a 4-person performance marketing team with budget responsibility for US and Canada markets. Oversaw display, paid social, affiliate, email, and creative testing campaigns. Built display and affiliate channels to exceed €1.2 million in monthly spend.

Founding Marketing Operations Lead & Head of Growth at MadMen AI

February 28, 2025 - July 8, 2025

Led client-facing operations for 10+ clients across DTC, lead generation, and gaming. Utilized generative AI to analyze ad performance, generate insights, create ad briefs, and expedite processes. Provided continual feedback to product team to build and improve custom AI tools.

Director of Growth, Paid Media at Pet Honesty

August 31, 2024 - July 8, 2025

Led growth and performance channels including paid social, paid search, Amazon (AMS + DSP), affiliate/partnerships across e-commerce channels. Managed a $7M DTC media budget and influenced a $14M+ Amazon budget. Achieved a 60% decrease in CAC and 100% growth in DTC monthly revenue. Supported Go-to-Market activations, project management, and content partnerships involving over 200 creators/influencers. Launched and scaled TikTok Shop in the pet supplements category.

Consultant / Fractional Marketing Director at Various Clients

August 1, 2015 - Present

Managed growth strategy, lead generation, analytics support, A/B testing, product growth strategy, and campaign execution for B2C and B2B startups. Grew ARR for clients such as Maximus Tribe from $2M to over $5M. Clients included Proven, Frownies, Derm to Door, Every Man Jack, Paragon, HotelsCombined, and Curology.

Growth Lead / Sr. User Acquisition Manager at Curology

March 31, 2022 - July 8, 2025

Led a 4-person growth team for a newly launched anti-aging brand. Delivered 16,000 net new subscribers from paid channels within the first year while steadily reducing CAC across platforms including Meta, TikTok, Google, offline, and affiliate. Project managed key initiatives across website/CRO, ad tech, and data infrastructure. Played a major role in budget forecasting, hiring, and strategy decisions.

B2B Sales Development & Paid Acquisition Manager at Plastiq

January 1, 2020 - July 8, 2025

Drove qualified B2B leads through paid search, paid social, and audio ads. Collaborated closely with sales and analytics teams to optimize lead flow. Successfully grew ad spending to over $150K per month with steadily decreasing CPA and CAC.

Growth Marketing Lead at Campaign

December 31, 2018 - July 8, 2025

Led multi-channel performance marketing initiatives including paid search, display, paid social, display retargeting, email partnerships, audio, OOH, and affiliates. Managed Amazon (Vendor) e-commerce operations and sales/marketing.

Acquisition Marketing Manager at Yelp

December 31, 2017 - July 8, 2025

Managed paid social, paid search, and display campaigns to drive inbound B2B leads and engagement for Yelp Reservations, Nowait, and Yelp Wifi.

Marketing Manager - Display, Email, & Affiliate at trivago

December 31, 2015 - July 8, 2025

Managed a 4-person performance marketing team and a budget for the US and Canada markets in channels including display, paid social, affiliate, email, and creative testing. Scaled display and affiliate channels to over €1.2 million spend per month.