I'm a hands-on Senior Designer with over a decade of experience delivering high-volume corporate production and agile startup branding. I specialize in visual identity, digital campaigns, and illustration, and I build scalable design systems to ensure visual consistency across touchpoints. Proficient in Adobe CS, Figma, and integrating AI tools to accelerate workflows. I’ve led complex visual programs for clients like Leveraged Labs and USA TODAY Network, creating character-driven systems and assets that fueled community growth and engagement. I thrive in fast-paced environments and enjoy collaborating with product teams to translate requirements into polished assets and scalable solutions.…

Jason Tyburczy

I'm a hands-on Senior Designer with over a decade of experience delivering high-volume corporate production and agile startup branding. I specialize in visual identity, digital campaigns, and illustration, and I build scalable design systems to ensure visual consistency across touchpoints. Proficient in Adobe CS, Figma, and integrating AI tools to accelerate workflows. I’ve led complex visual programs for clients like Leveraged Labs and USA TODAY Network, creating character-driven systems and assets that fueled community growth and engagement. I thrive in fast-paced environments and enjoy collaborating with product teams to translate requirements into polished assets and scalable solutions.…

Available to hire

I’m a hands-on Senior Designer with over a decade of experience delivering high-volume corporate production and agile startup branding. I specialize in visual identity, digital campaigns, and illustration, and I build scalable design systems to ensure visual consistency across touchpoints. Proficient in Adobe CS, Figma, and integrating AI tools to accelerate workflows.

I’ve led complex visual programs for clients like Leveraged Labs and USA TODAY Network, creating character-driven systems and assets that fueled community growth and engagement. I thrive in fast-paced environments and enjoy collaborating with product teams to translate requirements into polished assets and scalable solutions.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer III · Brand | Growth at Gannett | USA TODAY NETWORK
August 1, 2025 - August 1, 2025
Spearheaded the design and execution of national digital and print campaigns, including high-visibility holiday promotions across 100+ markets. Managed cross-functional workflow across Marketing, and 4+ internal teams, ensuring on-time delivery of over 50 campaigns annually. Drove innovative creative direction for campaigns while rigorously maintaining corporate brand integrity, leading to a successful rebrand of the Storytellers program. From USA Today campaigns to Web3 brands, I blend identity design and illustration to build clear, modern visuals that connect.
Senior Brand Designer (Freelance) at Burzee Studio
January 1, 2020 - Present
Visual Identity Systems: Built comprehensive brand guidelines, logos, and UI kits for clients, ensuring consistent visual language across touchpoints. Illustration & Assets: Created 'Lychee' and '61Apes' visual systems, designing hundreds of character assets and marketing materials that drove community growth. Speed & Execution: Delivered a sold-out launch for Leveraged Labs by establishing a scalable design system enabling rapid asset generation with minimal support.
Creative Director & Brand Designer at Burzee | Independent Projects
January 1, 2020 - November 13, 2025
Pioneered creative direction and brand identity design for diverse Web2 and Web3 clients, elevating visual storytelling and brand consistency. Directed brand development and the launch of NFT collections for Leveraged Labs, fostering community engagement and selling out the first collection in under 1 hour. Established the Lychee brand and launched the 61Apes NFT collection, cultivating a vibrant collector community.
Graphic Designer III, Brand & Growth at Gannett / USA TODAY Network
March 1, 2017 - August 1, 2025
High-Volume Production: Personally produced 50+ national campaigns across 100+ markets; managed the daily execution of digital and print assets in a fast-paced news environment. Campaign Execution: Designed the visual rebrand for 'Storytellers' and seasonal campaigns, directly contributing to a 25% increase in event engagement and attendance. Collaboration: Partnered with product owners to translate requirements into polished visual assets, ensuring strict adherence to national brand standards.
Promotion Design Manager at North Jersey Media Group | Part of the USA Today Network
March 1, 2017 - March 1, 2017
Managed and led a team of 3 designers, directing strategy and creation of cross-platform marketing assets, event branding, and high-impact campaigns across all North Jersey Media Group properties. Directed creative strategy for high-profile Exposure Events, which increased brand visibility by 25% and helped drive record attendance for 3 consecutive years. Mentored and trained junior designers, implementing rigorous quality assurance processes that ensured 100% brand standards alignment.
Promotion Design Manager at North Jersey Media Group
October 1, 2007 - March 1, 2017
Directed promotional campaigns that boosted visibility by 25% and drove record event attendance for three consecutive years.

Education

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Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other

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Experience Level