Illustrator, graphic designer, and animator with 20 years of experience in creating impactful visuals, brand design, and animated content. Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro). Proven ability to manage projects from start to finish and tailor solutions to client needs.

Juan Alberto Castro Alas

Illustrator, graphic designer, and animator with 20 years of experience in creating impactful visuals, brand design, and animated content. Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro). Proven ability to manage projects from start to finish and tailor solutions to client needs.

Available to hire

Illustrator, graphic designer, and animator with 20 years of experience in creating impactful visuals, brand design, and animated content. Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro). Proven ability to manage projects from start to finish and tailor solutions to client needs.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Freelancer - Illustration, Design and Animation at Self-employed
January 1, 2023 - Present
Created over 20 custom illustrations, logos, and branding designs for diverse clients, ensuring consistent artistic quality tailored to each project’s needs. Produced animated videos for a children’s YouTube channel, managing the entire creative process including character design, scriptwriting, animation, editing, and compositing. Increased content reach through effective social media management. Designed, illustrated, and published a series of over 40 books and notebooks on Amazon KDP, handling all stages from cover creation to publication management.
Home Content Analyst at Telemóvil El Salvador
January 1, 2023 - August 1, 2025
Managed two of the company’s largest budgets for Tigo Sports and Programming Content, maximizing resource allocation. Developed and produced content for internal and external communications to effectively deliver institutional messages.
Product & Delivery Analyst at Amnet Telecommunications
January 1, 2018 - August 1, 2025
Participated in rebranding from Amnet to Tigo, ensuring brand consistency nationwide. Executed BTL activations that enhanced brand affinity and product recognition. Designed and implemented marketing strategies to improve product visibility and positioning. Coordinated corporate events and collaborated cross-functionally to maintain consistent brand identity. Created marketing materials for various channels including POP displays, billboards, audiovisual content, and social media assets. Optimized sales form designs to streamline contracting. Led the visual identity development for the Triple Play product including advertising spots and website rebranding.
Designer & Webmaster at Amnet Telecommunications
January 1, 2009 - August 1, 2025
Led creation of impactful visual experiences across print and digital media. Developed and maintained corporate websites and intranet focusing on functionality and user experience. Produced advertising spots for television, radio, and cable TV to increase brand recognition and sales. Designed POP materials for retail and service locations supporting the sales team.

Education

Bachelor’s Degree at Universidad Don Bosco, El Salvador
January 1, 2012 - December 31, 2012
Technical High School Diploma at Colegio Salesiano “Santa Cecilia”, El Salvador
January 1, 1996 - December 31, 1996

Qualifications

Visual Merchandising Seminar-Workshop
January 1, 2011 - December 31, 2011
Skills Development for Middle Management
January 1, 2010 - December 31, 2010
Diploma in Film and Television
January 1, 2007 - December 31, 2007
Diploma in Digital Marketing
January 1, 2013 - December 31, 2013
Finance for Non-Financial Professionals
January 1, 2014 - December 31, 2014
Visual Communication in Social Media
January 1, 2019 - December 31, 2019
Effective Negotiations
January 1, 2016 - December 31, 2016
Composition and Visual Narrative
January 1, 2019 - December 31, 2019
Marketing Masterclass: Digital + Social Media Marketing
January 1, 2025 - December 31, 2025
Master Social Media Management and Marketing
January 1, 2025 - December 31, 2025
Advertising Creativity
January 1, 2024 - December 31, 2024
Branded Content y Content Curation para tu marca personal
January 1, 2024 - December 31, 2024
Visual Communication in Social Media
January 1, 2024 - December 31, 2024
Adobe After Effects for Animation
January 1, 2024 - December 31, 2024
Animation from Scratch with Animate
January 1, 2024 - December 31, 2024
Editorial Design: How to Make a Book
January 1, 2024 - December 31, 2024
Figma from Start to Finish
January 1, 2023 - December 31, 2023
Concept Art and Character Design
January 1, 2021 - December 31, 2021
Design and Render like a Pro
January 1, 2021 - December 31, 2021
Creación de logotipos
January 1, 2023 - December 31, 2023
Brand Development and Launch
January 1, 2024 - December 31, 2024
Photography for Social Media
January 1, 2021 - December 31, 2021
Social Media Communication Strategy
January 1, 2024 - December 31, 2024
Principles of Conceptualization and Branding
January 1, 2023 - December 31, 2023
Laws of Visual Perception: Unity, Weight, Balance, and Movement
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Telecommunications, Retail, Education, Professional Services, Consumer Goods

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