I'm a Senior Ecommerce UI/UX Designer specializing in CRO, Shopify ecommerce, landing pages, funnels, and conversion-focused digital experiences. For over 15 years, I’ve designed high-performing ecommerce systems, supplement brands, product pages, and direct-response funnels that improve clarity, trust, engagement, and conversion performance. My approach blends modern UI systems, mobile-first UX, storytelling-driven design, and conversion psychology to create premium ecommerce experiences that look strong and support real business goals. I partner with marketing and development teams to build scalable UI systems, optimize paid traffic, and boost engagement and purchase confidence.

Juan Amisano

I'm a Senior Ecommerce UI/UX Designer specializing in CRO, Shopify ecommerce, landing pages, funnels, and conversion-focused digital experiences. For over 15 years, I’ve designed high-performing ecommerce systems, supplement brands, product pages, and direct-response funnels that improve clarity, trust, engagement, and conversion performance. My approach blends modern UI systems, mobile-first UX, storytelling-driven design, and conversion psychology to create premium ecommerce experiences that look strong and support real business goals. I partner with marketing and development teams to build scalable UI systems, optimize paid traffic, and boost engagement and purchase confidence.

Available to hire

I’m a Senior Ecommerce UI/UX Designer specializing in CRO, Shopify ecommerce, landing pages, funnels, and conversion-focused digital experiences. For over 15 years, I’ve designed high-performing ecommerce systems, supplement brands, product pages, and direct-response funnels that improve clarity, trust, engagement, and conversion performance.

My approach blends modern UI systems, mobile-first UX, storytelling-driven design, and conversion psychology to create premium ecommerce experiences that look strong and support real business goals. I partner with marketing and development teams to build scalable UI systems, optimize paid traffic, and boost engagement and purchase confidence.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Senior UI/UX Designer & CRO Specialist at Amisano Design
May 6, 2015 - Present
Senior UI/UX Designer focused on ecommerce, funnels, landing pages, and conversion-focused design systems. I help brands improve clarity, trust, user flow, and conversions through clean Figma design, CRO strategy, responsive layouts, and AI-assisted workflows. Experience includes ecommerce websites, supplement brands, product pages, long-form sales pages, Shopify, WordPress, and complete funnel systems.
Lead UI/UX Designer at GoPool
May 19, 2022 - Present
Led the UI/UX direction for GoPool, focusing on ecommerce, landing pages, CRO, and high-converting customer experiences. Designed responsive interfaces, product pages, funnel structures, and scalable Figma systems to improve user flow, clarity, and conversion performance.
Senior UI/UX Designer at Balck inc.
May 7, 2024 - February 6, 2026
Led the UI/UX design direction for a supplement ecommerce brand, creating high-converting product pages, landing pages, and funnel experiences. Focused on clean visual hierarchy, trust-building layouts, mobile optimization, and conversion-driven ecommerce systems using Figma and CRO principles.
Senior Ecommerce UI/UX Designer at Amisano Design
January 1, 2009 - Present
Designed conversion-focused Shopify experiences, landing pages, ecommerce systems, and direct-response funnels for supplement, wellness, and ecommerce brands. Built scalable UI systems combining CRO strategy, storytelling-driven UX, trust architecture, and mobile-first conversion design focused on improving clarity, trust, engagement, and purchase confidence.
Senior Ecommerce UI/UX Designer at Zenith Labs
June 1, 2017 - June 1, 2024
Led UI/UX design for high-converting ecommerce experiences, landing pages, product pages, long-form sales pages, upsells, and complete direct-response funnel systems for supplement and wellness brands. Focused on mobile-first UX, conversion optimization, trust-building, and scalable digital experiences designed to improve customer engagement and purchase confidence. Collaborated with marketing and development teams on CRO-focused ecommerce systems, product storytelling, and conversion optimization initiatives.
UI/Web Designer at Vantage Studios and Print Shop
February 1, 2017 - April 1, 2017
Designed responsive websites, landing pages, and visual UI systems focused on usability, clarity, and modern user experience. Collaborated with clients and team members to create clean, conversion-focused digital experiences while preparing production-ready assets and maintaining design consistency across projects.
UI/Web Designer at Corrienes Pizzeria
March 1, 2015 - December 1, 2016
Redesigned and maintained the restaurant website, improving visual consistency, usability, and online presence. Created digital marketing assets, promotional materials, and SEO-focused web updates to support customer engagement and local brand visibility.
Web Designer & UI Specialist at AMA (Argentinean Manitoban Association)
December 1, 2014 - December 1, 2016
Redesigned and maintained the organization’s website using WordPress, improving usability, visual consistency, and responsive behavior across devices. Created digital assets and UI updates focused on clearer communication, accessibility, and a more modern online presence.
Multimedia & Presentation Designer at BDO (Becher y Asociados)
May 1, 2007 - February 1, 2009
Designed multimedia presentations, marketing materials, and visual communication assets for international PepsiCo projects across Brazil, Venezuela, and Uruguay through BDO Argentina. Created presentation systems, promotional materials, and branded visual assets focused on clarity, communication, and corporate visual consistency across regional campaigns.

Education

Bachelor's Degree in Graphic Design and Visual Communication at UCES - Buenos Aires, Argentina
January 1, 2005 - January 1, 2009

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - May 6, 2026

Industry Experience

Healthcare, Education, Computers & Electronics, Energy & Utilities, Media & Entertainment, Travel & Hospitality, Life Sciences, Retail, Software & Internet, Professional Services
    uniE621 HelloNutra – Long-Form PDP Conversion System
    Designed a long-form Shopify PDP system for a supplement brand focused on reducing decision friction through stronger hierarchy, trust sequencing, ingredient education, and mobile-first conversion design. Created a conversion-focused product storytelling experience structured around purchase confidence, offer clarity, educational ecommerce, and CRO-driven content flow optimized for high-intent supplement traffic. Focused on: • Long-Form PDP Design • Ecommerce UX & CRO • Mobile-first conversion systems • Product storytelling • Trust architecture • Shopify UX • Ingredient education flow • Conversion-focused UI systems Case Study: https://www.twine.net/signin ecommerceux cro shopify uidesign uxdesign longformpdp conversionoptimization figma productdesign ecommerce
    uniE621 Breathe – Premium Supplement Ecommerce UX
    Designed a high-converting ecommerce experience for a wellness supplement brand focused on storytelling-driven UX, trust architecture, subscription optimization, and premium product perception. Built scalable Shopify product experiences combining educational content, mobile-first conversion systems, emotional branding, and CRO-focused page structures designed to improve clarity, engagement, and purchase confidence. Focused on: • Ecommerce UX & CRO • Shopify product pages • Mobile-first UX • Product storytelling • Trust architecture • Conversion-focused design • Subscription optimization Portfolio: https://www.twine.net/signin Figma link: https://www.twine.net/signin ecommerceux cro shopify uidesign uxdesign landingpages conversionoptimization figma ecommerce productdesign
    uniE621 GoPool – High-Consideration Ecommerce UX System
    Redesigned the ecommerce experience for a premium fiberglass pool brand focused on reducing decision friction, improving product understanding, and increasing purchase confidence across complex product pages and lead-generation flows. Created a conversion-focused UX system combining product storytelling, trust architecture, mobile-first design, and scalable ecommerce structures optimized for high-consideration purchases and customer engagement. Focused on: • Ecommerce UX & CRO • High-ticket product UX • Mobile-first conversion design • Product storytelling • Trust architecture • Lead-generation flows • Conversion-focused UI systems The redesign contributed to a +247% increase in conversion rate performance. Live Website: https://www.twine.net/signin Figma File: https://www.twine.net/signin Case Study: https://www.twine.net/signin ecommerceux cro uidesign uxdesign conversionoptimization productdesign landingpages ecommerce figma highticketux
    uniE621 Mullein – Conversion-Focused Shopify Ecosystem
    Designed a conversion-focused Shopify ecommerce system for a wellness supplement brand centered around education-driven UX, subscription optimization, trust-building, and mobile-first product storytelling. Created scalable product page systems, educational ecommerce flows, and CRO-focused user journeys designed to improve engagement, clarity, retention, and purchase confidence across the customer experience. Focused on: • Ecommerce UX & CRO • Shopify product systems • Subscription-focused UX • Mobile-first conversion design • Educational ecommerce • Product storytelling • Trust architecture • Conversion-focused UI systems Live Website: https://www.twine.net/signin Figma File: https://www.twine.net/signin Case Study: https://www.twine.net/signin ecommerceux cro shopify uidesign uxdesign conversionoptimization figma productdesign ecommerce shopifydesign
    uniE621 High-Converting Landing Page for SlimMinerals by WellMe
    I designed a high-converting landing page for SlimMinerals, a premium health supplement by WellMe. SlimMinerals is formulated to support weight management and overall wellness by combining essential minerals and natural ingredients. The landing page effectively highlights the product’s benefits, ingredients, and customer testimonials to drive conversions.
    uniE621 High-Converting Landing Page for TitanFlow by Zenith Labs
    Zenith Labs, a leading provider of natural health supplements, has introduced TitanFlow, a premium prostate health supplement. To maximize product reach and conversion rates, we designed a high-converting landing page that effectively communicates the benefits of TitanFlow and encourages potential customers to make a purchase. link: https://www.twine.net/signin/ecom/ branding webdesigner designer landingpage