GoPool – High-Consideration Ecommerce UX System

Redesigned the ecommerce experience for a premium fiberglass pool brand focused on reducing decision friction, improving product understanding, and increasing purchase confidence across complex product pages and lead-generation flows.

Created a conversion-focused UX system combining product storytelling, trust architecture, mobile-first design, and scalable ecommerce structures optimized for high-consideration purchases and customer engagement.

Focused on:
• Ecommerce UX & CRO
• High-ticket product UX
• Mobile-first conversion design
• Product storytelling
• Trust architecture
• Lead-generation flows
• Conversion-focused UI systems

The redesign contributed to a +247% increase in conversion rate performance.

Live Website:
https://www.twine.net/signin

Figma File:
https://www.twine.net/signin

Case Study:
https://www.twine.net/signin

#ecommerceux #cro #uidesign #uxdesign #conversionoptimization #productdesign #landingpages #ecommerce #figma #highticketux