Art Director | Design Lead | Brand & UX/UI Designer at Freaks4U Gaming

Led art direction and visual development for large-scale esports events, gaming campaigns, and international brand activations. Owned visual development for branded activations and gaming experiences at ProArena during gamescom—an approx. 3,000 sqm setup with 20+ brands, 50 gaming stations, and nearly 360,000 visitors. Collaborated directly with global brands (e.g., Lenovo Legion, cosnova essence) to develop campaign visuals and branded gaming experiences. Integrated AI-assisted workflows and generative AI tools to accelerate concept development and reduce creative iteration time by ~30%. Led multidisciplinary creative teams across major esports productions, aligning stakeholders, execution, and delivery timelines. Supported creative direction for projects related to DreamHack and other international esports initiatives.

Visual Designer at eDreams ODIGEO

Led design of CRM campaigns optimized for engagement, click-through rates, and conversion performance across digital channels. Collaborated with cross-functional teams including marketing, product, and CRM to deliver performance-driven digital campaigns. Created high-volume digital campaign assets for international audiences while maintaining brand consistency across touchpoints. Supported visual communication strategies and performance-driven campaign initiatives.