Hi, I’m Julia Hayko, a marketing strategist and producer with over a decade of experience helping brands tell their stories and drive results across a diverse range of industries. I have over a decade of experience working with a diverse range of brands, products, and services, I specialize in creating impactful marketing strategies that drive results. My journey has taken me through various industries, and most recently the hospitality sector. From developing social media strategies to increasing engagement and brand visibility, I help businesses tell their stories in a way that connects with their audience and achieves measurable goals.

Julia Hayko

Hi, I’m Julia Hayko, a marketing strategist and producer with over a decade of experience helping brands tell their stories and drive results across a diverse range of industries. I have over a decade of experience working with a diverse range of brands, products, and services, I specialize in creating impactful marketing strategies that drive results. My journey has taken me through various industries, and most recently the hospitality sector. From developing social media strategies to increasing engagement and brand visibility, I help businesses tell their stories in a way that connects with their audience and achieves measurable goals.

Available to hire

Hi, I’m Julia Hayko, a marketing strategist and producer with over a decade of experience helping brands tell their stories and drive results across a diverse range of industries.

I have over a decade of experience working with a diverse range of brands, products, and services, I specialize in creating impactful marketing strategies that drive results. My journey has taken me through various industries, and most recently the hospitality sector. From developing social media strategies to increasing engagement and brand visibility, I help businesses tell their stories in a way that connects with their audience and achieves measurable goals.

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Language

English
Fluent
French
Intermediate

Work Experience

Marketing Manager & Producer at Apex Creative NYC - Miami
January 1, 2025 - Present
Oversee comprehensive digital marketing strategies for a diverse portfolio of clients across Instagram, Facebook, LinkedIn, TikTok and X. Manage day-to-day account operations for clients with complex, multi-tiered corporate structures, ensuring seamless communication and alignment across stakeholders. Plan, schedule, and publish content while maintaining on-brand feeds and delivering in-depth analytics reports to measure performance and optimize results. Manage social media scheduling and reporting through Sprout Social, Later, and other analytics tools to track KPIs, engagement, and campaign ROI. Design and edit visual assets for digital campaigns using Canva and other software to ensure brand consistency across platforms. Develop and deliver high-level corporate presentations and pitch decks; Lead client pitches; coordinate cross-functional project management; Produce branded photo and video shoots from concept to delivery.
Marketing Director at NeWave Social
January 1, 2020 - Present
Develop and implement customized social media strategies to enhance brand visibility and engagement on Meta (Instagram, Facebook, Threads), Twitter, TikTok, YouTube, LinkedIn, Pinterest, and Google. Oversee content creation, storytelling, and campaign execution; leverage analytics to track campaign performance and refine strategies. Lead a dynamic social media team and develop standard packages to optimize profiles, coordinate calendars, and manage on-site shoots. Manage influencer collaborations, Canva promotional materials, hashtag research, caption writing, trend analysis, Google My Business updates, email campaigns via Mailchimp, audience engagement, and Meta Ads proposals.
Communications Specialist at Independent / Freelance (Various Clients)
January 1, 2020 - October 25, 2025
Analyzed social media platforms to optimize online engagement strategies for clients. Developed and executed comprehensive digital marketing plans to enhance brand presence. Provided consulting on social media management, scheduling, and SEO growth.
Communications Coordinator at Elite Domo
October 1, 2018 - October 25, 2025
Managed communication strategies and branding initiatives for client engagement.
Analyst at Employment and Social Development Canada (ESDC)
April 1, 2018 - October 25, 2025
Oversaw ministerial correspondence and communication strategies within the Canada Student Loans Program. Developed briefing materials and coordinated communications between senior leadership and external stakeholders.
Administrative Coordinator at Employment and Social Development Canada (ESDC)
April 1, 2018 - October 25, 2025
Provided executive support, managed calendars, and coordinated high-level meetings and travel logistics.

Education

Bachelor's Degree in Social Work, Minor in Communications at Carleton University
January 1, 2011 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet