Julian J. Samuel

Catacore Capabilities Overview Deck Objective: Catacore, a boutique consulting firm, needed a professional presentation deck to introduce the company to donors and clients. With no established brand identity, they needed a cohesive solution on a limited budget. Solution: I developed a streamlined identity package and custom presentation template that gave Catacore all the essentials for consistency and a cohesive company image. Designed a modern logo and flexible color palette Created business cards using the new identity system Built a 12-slide PowerPoint template, with content and data layouts Delivered a lightweight style guide for future use The result was a basic, but complete identity package that gave the client a strong visual foundation for their business. pitchdeck powerpoint executivecommunicatons

• Brand Designer
• Graphic Designer
• Presentation Designer

ClaimPilot – Sales Materials Upgrade for Bluebyrd Strategic Sales & Marketing Objective: ClaimPilot, a comprehensive claims processing software for insurance companies, wanted to upgrade the design of all their sales materials with a cohesive look that extended their existing logo, color scheme and flight themes. Solution: I upgraded their look with a more modern design and more integration of their sky and flight imagery. Used type and color to crete visual hierarchies in the content. Designed a more professional, less congested PowerPoint template that made use of all their brand colors Created a complementary format for their two-page case studies. (only front pages shown here. Transferred design conventions to other pieces including their social media campaign. salesdeck graphicdesigner illustrator powerpoint

• Graphic Designer
• Infographic Designer

Sydenham Clinic – Concierge Medical Brochure for a Luxury Health Brand for Bluebyrd Strategic Sales & Marketing Objective: Translate a luxury healthcare brand’s wide range of services into an elegant, digestible brochure that reflects exclusivity and trust. The brand’s colors and general style were originally established by another designer, but this brochure required a level of detail and information density that hadn’t been tackled before. I extended the existing brand system to accommodate a more complex, content-rich marketing piece. Solution: Extracted the key messages from a lengthy text document and structured them into clear sections supported by icons and photos. Elevated brand refinement through strategic typography and subtle color pairings. Bookended the brochure with premium visuals (front and back covers) to signal quality from start to finish. graphicdesigner graphicdesigner adobeindesign adobeillustrator adobephotoshop

• Brand Designer
• Graphic Designer