I'm Julian Pankratz, a strategic marketing and brand leader with sixteen years of experience scaling digital-first brands across B2C and B2B. I specialise in turning complex tech products into clear value narratives, leading cross-functional teams, and delivering go-to-market campaigns that combine data-driven insights with creative storytelling. I've steered brand strategy, product marketing, and growth initiatives for organizations across Germany, Austria, Switzerland, Italy, and Spain, always aligned to business goals and investor expectations. I grew up in southern Germany and Cologne, studied in Münster and Coventry, and have lived and worked across Europe. I enjoy nature, reading, cooking, and being with my family; my wife is from Puglia and we are raising a bilingual son. I love running, tennis, skiing, and wing foil surfing, and I’m continually exploring AI-powered marketing to stay ahead in fast-changing markets.…

Julian Pankratz

I'm Julian Pankratz, a strategic marketing and brand leader with sixteen years of experience scaling digital-first brands across B2C and B2B. I specialise in turning complex tech products into clear value narratives, leading cross-functional teams, and delivering go-to-market campaigns that combine data-driven insights with creative storytelling. I've steered brand strategy, product marketing, and growth initiatives for organizations across Germany, Austria, Switzerland, Italy, and Spain, always aligned to business goals and investor expectations. I grew up in southern Germany and Cologne, studied in Münster and Coventry, and have lived and worked across Europe. I enjoy nature, reading, cooking, and being with my family; my wife is from Puglia and we are raising a bilingual son. I love running, tennis, skiing, and wing foil surfing, and I’m continually exploring AI-powered marketing to stay ahead in fast-changing markets.…

Available to hire

I’m Julian Pankratz, a strategic marketing and brand leader with sixteen years of experience scaling digital-first brands across B2C and B2B. I specialise in turning complex tech products into clear value narratives, leading cross-functional teams, and delivering go-to-market campaigns that combine data-driven insights with creative storytelling. I’ve steered brand strategy, product marketing, and growth initiatives for organizations across Germany, Austria, Switzerland, Italy, and Spain, always aligned to business goals and investor expectations.

I grew up in southern Germany and Cologne, studied in Münster and Coventry, and have lived and worked across Europe. I enjoy nature, reading, cooking, and being with my family; my wife is from Puglia and we are raising a bilingual son. I love running, tennis, skiing, and wing foil surfing, and I’m continually exploring AI-powered marketing to stay ahead in fast-changing markets.

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Skills

Language

German
Fluent
English
Fluent
Italian
Fluent
French
Beginner

Work Experience

Head of Marketing at Wholey Organics
October 6, 2024 - May 15, 2025
Led an 8-person marketing team across the full mix – brand, D2C, CRM, performance, social, PR, trade, influencer, events, partnerships, and sustainability for a high-growth FMCG startup.
Interim Market Director – FMCG
April 1, 2024 - September 30, 2024
Recreational sabbatical between two jobs; led marketing strategy during transition and prepared for upcoming growth initiatives.
Regional Head of Marketing DACH, Spain, Italy – Micro Mobility at Guidable
May 1, 2024 - Present
Advised on creating a strong brand and demand generation strategy; built growth funnel, defined brand identity and measurement, launched multi-channel campaigns; managed cross-market learning and partnerships.
Marketing Advisor at Lernigo
September 1, 2025 - Present
Leading development of scalable, insight-driven marketing and growth engine across the German market; shaping positioning, messaging, and go-to-market structure; aligning brand, performance, CRM, and product.
Market Director – Interim
April 1, 2024 - September 30, 2024
Interim leadership role in FMCG marketing during a transitional period.
Project Manager Digital – MINI, Bayer, Panasonic at EasyPark (via Hybrid/Private Equity backing)
February 1, 2019 - September 30, 2022
Led a 2-person team; directed digital initiatives across MINI, Bayer, and Panasonic programs; delivered measurable improvements in digital engagement and conversion.
Country Manager Germany at Jung von Matt
December 1, 2014 - January 31, 2019
Led projects and junior project managers; helped establish Jung von Matt as a major player in digital brand storytelling for high-profile clients.
Account Director – BMW, MINI, Mercedes-Benz, Post/DHL at BBDO
January 9, 2013 - November 30, 2014
Led the comprehensive overhaul of smart.com; global rollout of redesigned websites; drove innovative programmatic displays and cross-market campaigns.
Account Manager Digital – Smart Europe at kkld.net
November 15, 2011 - November 14, 2012
Led digital strategy for regional and international clients; managed diverse project teams.
Head of Marketing Germany/Austria – Digital Parking Service at NeulandHerzer/SCG Milano
February 1, 2011 - November 14, 2011
Led marketing efforts for digital parking services; oversaw cross-functional teams and agency partnerships.
Junior Strategy Consultant at Counterpart
October 1, 2008 - March 31, 2010
Product and corporate communication for regional and international clients.

Education

Magister Artium in Communications, Civil Law and Politics at Westfälische Wilhelms-Universität Münster, Germany
January 1, 2005 - December 31, 2010
Master of Arts in Applied Communication at Coventry University, UK
January 1, 2007 - December 31, 2008
University Entrance Qualification at Geschwister-Scholl-Gymnasium Pulheim, Germany
January 1, 2002 - December 31, 2002

Qualifications

Product Marketing Certificate
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail

Skills