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My mission is to help purpose-driven brands and non-profits grow with creative storytelling and data-driven campaigns that inspire and engage. How do I do that? I aim to make people feel something — and want to take action. I've spent 5 years creating and executing marketing and communications strategies across industries like FMCG, cleantech, and non-profit, helping to increase their brand awareness and engagement. With a masters in Economics, I'm all about combining data with creativity.…My mission is to help purpose-driven brands and non-profits grow with creative storytelling and data-driven campaigns that inspire and engage. How do I do that? I aim to make people feel something — and want to take action. I've spent 5 years creating and executing marketing and communications strategies across industries like FMCG, cleantech, and non-profit, helping to increase their brand awareness and engagement. With a masters in Economics, I'm all about combining data with creativity.

Julia Orban

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My mission is to help purpose-driven brands and non-profits grow with creative storytelling and data-driven campaigns that inspire and engage. How do I do that? I aim to make people feel something — and want to take action. I've spent 5 years creating and executing marketing and communications strategies across industries like FMCG, cleantech, and non-profit, helping to increase their brand awareness and engagement. With a masters in Economics, I'm all about combining data with creativity.…My mission is to help purpose-driven brands and non-profits grow with creative storytelling and data-driven campaigns that inspire and engage. How do I do that? I aim to make people feel something — and want to take action. I've spent 5 years creating and executing marketing and communications strategies across industries like FMCG, cleantech, and non-profit, helping to increase their brand awareness and engagement. With a masters in Economics, I'm all about combining data with creativity.

Available to hire

My mission is to help purpose-driven brands and non-profits grow with creative storytelling and data-driven campaigns that inspire and engage. How do I do that? I aim to make people feel something — and want to take action.

I’ve spent 5 years creating and executing marketing and communications strategies across industries like FMCG, cleantech, and non-profit, helping to increase their brand awareness and engagement. With a masters in Economics, I’m all about combining data with creativity.

Skills

Language

French

Fluent

English

Fluent

Dutch

Fluent

Spanish; Castilian

Beginner

Work Experience

Communications Lead for Product Innovation at UNICEF

February 1, 2023 - Present

Communications Lead for UNICEF's Product Innovation Centre. • Led the yearly editorial strategy and execution for 30+ innovation products that boosted donor funding and country adoption. • Produced multimedia content incl. videos, articles, infographics, transforming complex innovations into engaging stories that drive impact. • Developed human-centered storytelling campaigns that got amplified by UNICEF’s global channels reaching 150M+ audience. • Led rebranding initiatives of the Product Innovation Centre that strengthened UNICEF’s positioning as a thought leader in innovation.

Marketing Analyst at Bcomp

March 1, 2021 - December 31, 2022

Marketing Analyst for a fast-growing Swiss cleantech scale-up, leader in sustainable composites: • Optimized data collection & design of the Environmental, Social and Governance (ESG) report, contributing to a successful Series B funding round. • Developed the company’s first quarterly sales reports which informed strategic decisions to discontinue the original product line in the ski market. • Conducted in-depth competitor analysis and market research that drove market entry strategies and optimized product pricing. • Promoted Bcomp’s sustainability innovations as a speaker at an international conference within my first 6 months, securing 20 prospect meetings.

Junior Brand Manager at Unilever

January 1, 2020 - December 31, 2020

• Led the campaign for Dove’s first natural range, coordinating cross-functional teams and agencies from briefing to execution. • Developed impactful Point of Sale (POS) assets and creative activations that boosted in-store visibility for Dove’s product launch. • Analyzed deodorant sales (including Dove, Axe, Rexona) that refined price, pack sizes & sales channels strategies to boost portfolio revenue.

Junior Communications & Social Media Officer at International Telecommunication Union

June 1, 2018 - October 31, 2018

Communications & Social Media for EQUALS - a ground-breaking global initiative delivered by a committed network partnership of businesses, governments, non-profit organizations, foundations, academia, media and individuals around the world working together to bridge the digital gender divide. • Grew the online community and brand presence, increasing Twitter following by 50% and developing a social media strategy based on successes. • Initiated a collaboration with 5 influencers to promote the annual “EQUALSinTech Awards”, increasing the number of project nominations. • Designed engaging digital assets (e.g. Twitter cards, event invitation) that improved brand identity and boosted online engagement.