Available to hire
Hello! I’m a brand designer combining Mediterranean roots, New York hustle, and Parisian flair. With a knack for storytelling, I build brand systems that stand out on the shelf and on screens.
When I’m not designing, you’ll find me adding books to my colorful bookshelf, taking long walks, or hunting down the best hidden-gem restaurants in Paris.
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Advanced
Armenian
Advanced
Work Experience
Lead Brand & Packaging Designer at Freelance Global (Remote)
October 1, 2022 - Present- Lead visual strategy, branding design systems, and packaging rollouts for brands and agency clients, and independent clients in FMCG, tech, and sports.
- Direct master design system creation, typography hierarchy, custom illustration, structural mockups, and final print production handoffs.
- Key Clients: Sterling Brands, Roland Foods, Ezylake, and independent startups.
Packaging Designer at Roland Foods
August 1, 2021 - October 31, 2022Managed in-house packaging execution and rebrands across over 200 SKUs. Developed scalable design systems and production-ready mechanical files, collaborating with prepress vendors for quality and color control.
Design Intern / Junior Designer at Pearlfisher
January 1, 2021 - June 30, 2021- Contributed to high-level brand strategy, visual positioning, and packaging concepts for global FMCG and beauty accounts.
- Created conceptual mockups, mood boards, and typographic explorations for fast-paced agency design sprints.
- Key Clients: Roland Foods, T-Mobile, General Mills (Cinnamon Toast Crunch), Eucerin, Tecaté, Nestlé.
Design Intern at ThinkPackage
October 1, 2020 - December 30, 2020- Assisted creative director in branding, structural packaging ideation, material exploration, and 3D visual rendering for premium consumer goods.
- Key Clients: Levain Bakery, Saint Ambreous, LT Grill & Bar.
Junior Designer at Made For Brands
January 1, 2018 - August 31, 2018Executed visual identities, branding systems, print collateral, and environmental graphics for regional lifestyle and commercial clients.
Education
M.S in Packaging Design at Pratt Institute
August 1, 2018 - May 31, 2020B.S in Graphic Design at Lebanese American University
September 1, 2011 - May 31, 2016Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Professional Services
- Managed in-house packaging execution and rebrands across over 200 SKUs.
- Developed scalable design systems and production-ready mechanical files, collaborating with prepress vendors for quality and color control.
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