julien zephir

Managed multiple client accounts as the main point of contact, overseeing briefs, expectations, timelines, feedback, and delivery to build trusted relationships. Owned creative direction for the London branch of a global security manufacturer, adapting global campaigns from China headquarters to be locally relevant for the UK market. Led visual art direction for product go-to-market campaigns, creating and redesigning marketing assets to support product launches and commercial activity across digital and physical channels. Partnered directly with client marketing and product stakeholders to shape briefs, refine campaign requirements, and ensure design delivery matched commercial priorities. Integrated AI into the design workflow to create bespoke product imagery, accelerate ideation, automate repetitive tasks, and improve creative production efficiency.

Led the evolution and implementation of Patchwork’s brand identity as the sole designer during a company-wide rebrand, collaborating with external brand partners and senior stakeholders to create a scalable visual system. Developed brand guidelines, templates, and design systems across marketing, product, and internal communications to improve consistency and help teams create content more efficiently. Created integrated campaigns and digital assets including social content, product visuals, and sales collateral to communicate complex healthcare solutions clearly, contributing to 200%+ growth in social media followers and engagement. Directed and created motion graphics, promotional videos, and product storytelling assets to bring ideas to life across customer and stakeholder touchpoints. Delivered large-scale event experiences including NHS Confed Expo, managing creative direction and supplier collaboration to extend the brand into physical environments. Led the research and design

Led the company rebrand, creating a new visual identity, brand guidelines, and a digital presence to support the launch of the Digital Design Studio. Applied the new brand system across digital, social, and print to deliver a consistent brand experience. Developed the brand identity for The Patio London, creating a refreshed visual direction and launch materials that supported a successful opening event with 200 attendees.