Passionate about brands, visual communication, and strategic thinking. My approach is all about people—using empathy and creativity to connect. I believe in a human-centered way of doing things, where each project is a journey of discovery. I bring a holistic view to every project, ensuring that every detail aligns with the brand's vision and goals. Whether it’s crafting a visual identity or guiding the early steps in design, I love working closely with clients to build something memorable.

Julieta Calotă

Passionate about brands, visual communication, and strategic thinking. My approach is all about people—using empathy and creativity to connect. I believe in a human-centered way of doing things, where each project is a journey of discovery. I bring a holistic view to every project, ensuring that every detail aligns with the brand's vision and goals. Whether it’s crafting a visual identity or guiding the early steps in design, I love working closely with clients to build something memorable.

Available to hire

Passionate about brands, visual communication, and strategic thinking. My approach is all about people—using empathy and creativity to connect. I believe in a human-centered way of doing things, where each project is a journey of discovery. I bring a holistic view to every project, ensuring that every detail aligns with the brand’s vision and goals. Whether it’s crafting a visual identity or guiding the early steps in design, I love working closely with clients to build something memorable.

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Experience Level

Work Experience

Freelance Brand Designer & Strategist at N/A
January 1, 2022 - Present
Working independently on various brand design projects, providing creative strategies and visual identities for clients.
Head of Design at Universitatea „Alexandru Ioan Cuza” din Iași
October 1, 2022 - Present
Leading the design department, overseeing projects, and collaborating with various stakeholders to enhance the university's visual communications.
Graphic Designer at Universitatea „Alexandru Ioan Cuza” din Iași
July 1, 2022 - Present
Creating visually compelling graphics and materials that align with the university's branding and communication strategies.
Brand Strategy Consultant at Mental Help
September 1, 2023 - Present
Consulting on brand strategy and design for a remote organization focused on mental health.
Freelance Graphic Designer at Mental Help
October 1, 2022 - Present
Providing ongoing graphic design support for marketing and communication efforts.
Graphic Designer at September Media
September 1, 2025 - October 21, 2025
Designing graphics and visual elements for various media projects.
Copywriter at Liber-profesionist
September 1, 2022 - October 21, 2025
Writing content for various clients to enhance their marketing and brand presence.

Education

Master's degree at Universitatea „Alexandru Ioan Cuza” din Iași
September 1, 2021 - July 1, 2024
Studii de licență at Universitatea „Alexandru Ioan Cuza” din Iași
September 1, 2021 - July 1, 2024
Liceu at Colegiul Național "Ion Creangă"
September 1, 2017 - June 1, 2021

Qualifications

Certified Trainer
June 1, 2025 - October 21, 2025
Brand Design Foundations
May 1, 2022 - October 21, 2025
Drawing Vector Graphics
May 1, 2022 - October 21, 2025
Logo Design: Illustrating Logo Marks
May 1, 2022 - October 21, 2025
Logo Design: Techniques
May 1, 2022 - October 21, 2025
Brand Strategy for Designers
April 1, 2022 - October 21, 2025
Digital Marketing Foundations
April 1, 2022 - October 21, 2025
Learning Logo Design
April 1, 2022 - October 21, 2025
Certificat Google Atelierul Digital - Noțiuni fundamentale de marketing digital
December 1, 2021 - October 21, 2025

Industry Experience

Education, Healthcare, Travel & Hospitality, Software & Internet, Retail