Project Overview During an intensive one-week design sprint, I created an immersive desktop experience designed to translate the memories of my year-long exchange in Argentina. The ambition went beyond a traditional interface; the goal was to transform personal emotions into a multisensory digital journey.

The Creative Challenge The core challenge was to make the user feel the intensity and richness of the journey through a screen. I focused on building a narrative path that harmonizes graphic design, soundscapes, storytelling, and high-end micro-interactions.

Key Features:

Narrative UX: Designed a non-linear storytelling flow that guides the user through different emotional “chapters” of the trip.

Sensory Design: Integrated atmospheric sound design and bold visuals to recreate the specific “vibe” of Argentinian culture.

Micro-interactions: Developed subtle, intentional animations to enhance the feeling of immersion and digital craftsmanship.

Project: Hideout Festival 2026 — A Sensory Digital Journey For the 2026 edition of Hideout Festival, I led a complete digital overhaul to align the brand’s online presence with its young, high-energy audience. The mission: transform a standard event website into an immersive, sensory adventure that simplifies the path to purchase.

Key Achievements:

Experiential UI/UX: Developed a “sensory-first” design language that mirrors the festival’s atmosphere, using bold visuals and fluid transitions to engage users from the first click.

Optimized Booking Flow: Redesigned the ticketing journey to reduce friction, making the transition from “information seeking” to “ticket purchased” seamless and mobile-optimized.

On-Site Utility: Concepted a “Dual-Phase” UX—shifting from an aspirational pre-event site to a functional, geolocation-based guide to help festival-goers navigate stages and schedules in real-time.

Innovation & Branding: Implemented modern design trends to capture the Gen Z/Millennial market, ensuring the festival stands out in a competitive global market.

Project: Visitz — Gamifying Urban Exploration Visitz is a playful, interactive mobile app designed to turn city exploration into a real-world game. As the Product Designer, I focused on merging geolocation technology with gamification loops to encourage curiosity, learning, and physical mobility.

Key Achievements:

Engagement through Gamification: Designed a reward system where users complete missions at iconic or hidden landmarks to earn points, unlock exclusive content, and discover new zones.

Seamless Geolocation UX: Crafted an intuitive, map-centric interface that provides real-time guidance and interactive discovery without overwhelming the user.

Social & Community Integration: Developed social features allowing users to connect, meet, and exchange recommendations, transforming a solo walk into a shared community experience.

Retention Strategy: Built a progression-based UX (levels, unlocks, and exclusive rewards) to drive daily active usage and long-term user loyalty.

Project: Digisystem — From Fragmented Mockups to a Unified Design Ecosystem At DiamPark, I spearheaded the transition from a “page-by-page” design culture to a robust, component-driven system. My mission was to democratize design access and ensure visual integrity across the entire B2C mobile ecosystem while drastically reducing friction between design and engineering teams.

Key Achievements:

Industrialized Design Process: Audited and consolidated heterogeneous elements into a documented library, resulting in +34% faster design cycles for new features.

Streamlined Handover: Reduced communication errors and back-and-forth with developers by 30% through structured Figma-to-Jira workflows and rigorous QA phases.

Future-Proofing: Authored a “Best Practices” documentation and a “Changelog” system to ensure seamless onboarding for new designers and maintain system consistency.

Business Impact: Accelerated Time-to-Market by creating an adaptable UI Kit that allows for global branding updates in a single click.

Link to the project : https://www.twine.net/signin

Project: DigiPark Monitor — Empowering Neurologists with Real-Time Insights In the MedTech space, “Time” is the most critical resource. At DigiPark Monitor, I designed a B2B SaaS dashboard to help neurologists bridge the data gap between annual consultations. The challenge was to transform dense, raw patient data into an intuitive monitoring tool that enables clinical decisions in seconds.

Key Achievements:

Zero-Click Visibility: Designed a high-scannability interface that alerts practitioners to critical symptoms instantly, resulting in +27% analysis time saved during consultations.

Data-Driven Decision Making: Developed intuitive trend charts and data visualizations that aggregate patient history, reducing cognitive load and securing clinical prescriptions.

Seamless Team Workflow: Integrated an intuitive delegation system within the SaaS environment to ensure continuity of care across medical teams.

Business Impact: Delivered a high-performance UI that became a key sales driver for commercializing the solution to healthcare institutions.

Link to the project : https://www.twine.net/signin

Project: DigiPark — Humanizing the MedTech Experience At DigiPark, I solved a complex psychological paradox: how to make a daily medical app desirable when its primary function reminds users of their chronic condition? My goal was to reverse the disengagement curve during onboarding, where disease-related anxiety often blocks user adoption.

Key Achievements:

• Reduced Cognitive Friction: Leveraged deep Discovery insights (interviews with 15+ users) to identify emotional pain points.
• Psychology-First Design: Replaced cold clinical interfaces with a “Health Companion” ecosystem, leading to a 25% increase in user adoption.
• Engagement-Focused UI: Redesigned the home screen to focus on “Daily Wins” and task completion, resulting in +75% new user growth.
• Gamified Adherence: Transformed symptom tracking into a rewarding calendar system, moving away from “negative mirror” logs to positive reinforcement.

Link to the project : https://www.twine.net/signin