- Digital Marketer
- PPC Manager
- Social Media Freelancer
Iryna Dzhulai
- Ukraine
- 4 projects
Senior PPC Specialist E-commerce, B2B & Services With 6+ years of experience, I help brands across Denmark, the EU, and Ukraine grow through ROI-focused advertising on Google & Meta.
About
Senior PPC Specialist | Google Ads & Meta Ads Expert | E-commerce, B2B & Services
With 6+ years of experience, I help brands across Denmark, the EU, and Ukraine grow through ROI-focused advertising on Google & Meta. I specialize in full-funnel strategies, conversion tracking, and continuous performance optimization.
✅ Proven results with European brands
✅ Data-driven approach & CRO mindset
✅ Strong reporting & clear communication
✅ Freelance / Contract / Remote / In-house support
- Joined December 2025
Languages
- UkrainianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Software & Internet
- Other
- Financial Services
- Agriculture & Mining
- Healthcare
- Real Estate & Construction
- Non-Profit Organization
- Computers & Electronics
- Retail
- Transportation & Logistics
- Travel & Hospitality
- Wholesale & Distribution
- Consumer Goods
- Manufacturing
- Life Sciences
Projects · 4
- Digital Marketer
- PPC Manager
- Digital Marketer
- PPC Manager
- Social Media Freelancer
Work experience· 5 roles
Paid Search Specialist · FreelanceNov 2023 – Present · 3 yrs 1 mo
Developed, optimized, and scaled multi-channel Google Ads campaigns (Search, Display, Performance Max, Shopping) across diverse industries. Built data-driven PPC strategies aligned with client KPIs, ensuring maximum ROI. Managed large budgets, adjusted bidding strategies, and automated processes using Google Ads scripts. Conducted performance analysis, A/B tests, and feed optimizations for Shopping. Implemented custom scripts to monitor performance, automate reporting, and optimize bids. Delivered reporting, insights, and strategic recommendations to clients. Collaborated on broader marketing strategies and advised clients on growth opportunities.
Business CoachJun 2021 – Mar 2023 · 1 yr 10 mos
Coaching and mentoring in digital marketing, process optimization, and performance improvement; developing and presenting guidelines for team efficiency.
Audio Monitoring Specialist · BinotelJun 2021 – Mar 2023 · 1 yr 10 mos
Listening and evaluating conversations; providing feedback to engineers; participating in development of events; creating guidelines for improving engineer workflows; documentation management.
Marketing Specialist · KROK UniversityJan 2020 – Jan 2022 · 2 yrs 1 mo
Financial Consultant · Bank PUMBAug 2018 – Jan 2019 · 6 mos
Education
Bachelor's degree in Social Pedagogy and Psychology · National Pedagogical Dragomanov University2016 – 2020
Bachelor's Degree in Social Pedagogy and Psychology · National Pedagogical Dragomanov University2016 – 2020
Marketing Specialist · KROK University2020 – 2022
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