Senior PPC Specialist | Google Ads & Meta Ads Expert | E-commerce, B2B & Services With 6+ years of experience, I help brands across Denmark, the EU, and Ukraine grow through ROI-focused advertising on Google & Meta. I specialize in full-funnel strategies, conversion tracking, and continuous performance optimization. ✅ Proven results with European brands ✅ Data-driven approach & CRO mindset ✅ Strong reporting & clear communication ✅ Freelance / Contract / Remote / In-house support…

Iryna Dzhulai

Senior PPC Specialist | Google Ads & Meta Ads Expert | E-commerce, B2B & Services With 6+ years of experience, I help brands across Denmark, the EU, and Ukraine grow through ROI-focused advertising on Google & Meta. I specialize in full-funnel strategies, conversion tracking, and continuous performance optimization. ✅ Proven results with European brands ✅ Data-driven approach & CRO mindset ✅ Strong reporting & clear communication ✅ Freelance / Contract / Remote / In-house support…

Available to hire

Senior PPC Specialist | Google Ads & Meta Ads Expert | E-commerce, B2B & Services

With 6+ years of experience, I help brands across Denmark, the EU, and Ukraine grow through ROI-focused advertising on Google & Meta. I specialize in full-funnel strategies, conversion tracking, and continuous performance optimization.

✅ Proven results with European brands
✅ Data-driven approach & CRO mindset
✅ Strong reporting & clear communication
✅ Freelance / Contract / Remote / In-house support

See more

Language

Ukrainian
Fluent
English
Advanced

Work Experience

Paid Search Specialist at Freelance
November 5, 2023 - Present
Developed, optimized, and scaled multi-channel Google Ads campaigns (Search, Display, Performance Max, Shopping) across diverse industries. Built data-driven PPC strategies aligned with client KPIs, ensuring maximum ROI. Managed large budgets, adjusted bidding strategies, and automated processes using Google Ads scripts. Conducted performance analysis, A/B tests, and feed optimizations for Shopping. Implemented custom scripts to monitor performance, automate reporting, and optimize bids. Delivered reporting, insights, and strategic recommendations to clients. Collaborated on broader marketing strategies and advised clients on growth opportunities.
Financial Consultant at Bank PUMB
August 1, 2018 - January 1, 2019
Consultations and presentations of banking products; work with customer complaints; creation of offers for clients; customer support and appointments.
Audio Monitoring Specialist at Binotel
June 1, 2021 - March 1, 2023
Listening and evaluating conversations; providing feedback to engineers; participating in development of events; creating guidelines for improving engineer workflows; documentation management.
Business Coach
June 1, 2021 - March 2, 2023
Coaching and mentoring in digital marketing, process optimization, and performance improvement; developing and presenting guidelines for team efficiency.
Marketing Specialist at KROK University
January 1, 2020 - January 1, 2022
Google Ads & Meta Ads data analysis; budget management & optimization; Google Tag Manager; Google Sheets (Advanced); A/B testing; strategic planning; client communications and financial consulting.

Education

Bachelor's degree in Social Pedagogy and Psychology at National Pedagogical Dragomanov University
January 1, 2016 - January 1, 2020
Bachelor's Degree in Social Pedagogy and Psychology at National Pedagogical Dragomanov University
January 1, 2016 - January 1, 2020
Marketing Specialist at KROK University
January 1, 2020 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other, Financial Services, Agriculture & Mining, Healthcare, Real Estate & Construction, Non-Profit Organization, Computers & Electronics, Retail, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Consumer Goods, Manufacturing, Life Sciences
    paper DORF│ Google Ads Campaign │ Brand X Performance