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Strategic Creative Director and Brand Architect with 25+ years of Australian industry expertise. I specialise in high-end brand development and omni-channel campaign direction, merging sophisticated creative vision with AI-driven commercial logic. A pioneer in regional advocacy, I scale brand visibility and luxury market growth by balancing high-impact event orchestration with innovative, data-led storytelling.…Strategic Creative Director and Brand Architect with 25+ years of Australian industry expertise. I specialise in high-end brand development and omni-channel campaign direction, merging sophisticated creative vision with AI-driven commercial logic. A pioneer in regional advocacy, I scale brand visibility and luxury market growth by balancing high-impact event orchestration with innovative, data-led storytelling.

Julianne McBain

Creative Director, Art Director, Brand Designer, +1

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Strategic Creative Director and Brand Architect with 25+ years of Australian industry expertise. I specialise in high-end brand development and omni-channel campaign direction, merging sophisticated creative vision with AI-driven commercial logic. A pioneer in regional advocacy, I scale brand visibility and luxury market growth by balancing high-impact event orchestration with innovative, data-led storytelling.…Strategic Creative Director and Brand Architect with 25+ years of Australian industry expertise. I specialise in high-end brand development and omni-channel campaign direction, merging sophisticated creative vision with AI-driven commercial logic. A pioneer in regional advocacy, I scale brand visibility and luxury market growth by balancing high-impact event orchestration with innovative, data-led storytelling.

Available to hire

Strategic Creative Director and Brand Architect with 25+ years of Australian industry expertise. I specialise in high-end brand development and omni-channel campaign direction, merging sophisticated creative vision with AI-driven commercial logic. A pioneer in regional advocacy, I scale brand visibility and luxury market growth by balancing high-impact event orchestration with innovative, data-led storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder / Creative Director at Julz McBain Experience

January 1, 2013 - December 31, 2018

Founded and led Julz McBain Experience, directing end-to-end marketing, branding, and talent representation for luxury fashion and design clients; managed international teams, multi-channel campaigns, and high-profile events; delivered 400k+ social impressions and grew regional tourism spend; brokered major sponsorships; oversaw risk management, compliance, and media liaison; executed omni-channel marketing (paid ads, SEO, EDM); orchestrated high-security luxury events and production pipelines; scaled organic reach to 52k+ impressions in 30 days via AI strategy; produced 4 seasonal magazines from concept to global distribution; architected the FF Registry & Studio for talent representation.