Bilingual professional (Portuguese and English) with a BSc in Advertising and certifications from Google, Meta, LinkedIn, and other leading companies. Proficient in Paid Media, Data Visualization, Web Analytics, Report Automation, and Tag Management, among other skills. Career Highlights: 14 years of experience in digital marketing strategy and data storytelling, with a focus on performance for the past 3 years. Successfully planned campaigns for some of the top agencies from the largest advertising holdings in the world, such as Publicis Groupe (Leo Burnett and Publicis Sapient) and WPP (F.Biz), with clients including Disney, Heineken, and Samsung. Played a key role in Samsung's market share recovery, contributing to the sale of over 6 million smartphones and being recognized as one of the first data professionals shortlisted for the Cannes Young Lions Brazil award with this case. Developed digital analyses that drove new business opportunities for agencies in Brazil and Ireland. Highly rated Data Strategy Instructor at Udemy Brazil. Versatile experience across diverse industries, including E-commerce, County Councils, Education, Food, Financial Services, Healthcare, Entertainment, and Electronics.

Junior Siri

Bilingual professional (Portuguese and English) with a BSc in Advertising and certifications from Google, Meta, LinkedIn, and other leading companies. Proficient in Paid Media, Data Visualization, Web Analytics, Report Automation, and Tag Management, among other skills. Career Highlights: 14 years of experience in digital marketing strategy and data storytelling, with a focus on performance for the past 3 years. Successfully planned campaigns for some of the top agencies from the largest advertising holdings in the world, such as Publicis Groupe (Leo Burnett and Publicis Sapient) and WPP (F.Biz), with clients including Disney, Heineken, and Samsung. Played a key role in Samsung's market share recovery, contributing to the sale of over 6 million smartphones and being recognized as one of the first data professionals shortlisted for the Cannes Young Lions Brazil award with this case. Developed digital analyses that drove new business opportunities for agencies in Brazil and Ireland. Highly rated Data Strategy Instructor at Udemy Brazil. Versatile experience across diverse industries, including E-commerce, County Councils, Education, Food, Financial Services, Healthcare, Entertainment, and Electronics.

Available to hire

Bilingual professional (Portuguese and English) with a BSc in Advertising and certifications from Google, Meta, LinkedIn, and other leading companies. Proficient in Paid Media, Data Visualization, Web Analytics, Report Automation, and Tag Management, among other skills.

Career Highlights:
14 years of experience in digital marketing strategy and data storytelling, with a focus on performance for the past 3 years.
Successfully planned campaigns for some of the top agencies from the largest advertising holdings in the world, such as Publicis Groupe (Leo Burnett and Publicis Sapient) and WPP (F.Biz), with clients including Disney, Heineken, and Samsung.
Played a key role in Samsung’s market share recovery, contributing to the sale of over 6 million smartphones and being recognized as one of the first data professionals shortlisted for the Cannes Young Lions Brazil award with this case.
Developed digital analyses that drove new business opportunities for agencies in Brazil and Ireland.
Highly rated Data Strategy Instructor at Udemy Brazil.
Versatile experience across diverse industries, including E-commerce, County Councils, Education, Food, Financial Services, Healthcare, Entertainment, and Electronics.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Add your work experience history here.

Education

Bachelor Degree in Social Communication. Qualification: Publicity and Advertising at Universidade Tiradentes
January 1, 2009 - December 31, 2012

Qualifications

Google Ads Search Certificate
January 1, 2023 - January 31, 2024
Google Display Certificate
October 1, 2023 - October 31, 2024

Industry Experience

Software & Internet, Computers & Electronics, Consumer Goods, Government, Healthcare, Media & Entertainment, Financial Services, Non-Profit Organization, Education, Telecommunications, Retail, Real Estate & Construction
    paper Performance Marketing & Media Plan
    The document outlines a marketing and media plan focused on Google Ads. The plan aims to achieve sales, brand awareness, and loyalty objectives through search, discovery, display, shopping, video, and local Google campaigns. It proposes budget allocations to these campaigns, along with bidding strategies, targeting, and optimizations over a 6 month period. Key elements include keyword lists, product-based ad groups, in-market and affinity audiences, and campaign reporting and adjustments.

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