Bilingual professional (Portuguese and English) with a BSc in Advertising and certifications from Google, Meta, LinkedIn, and other leading companies. Proficient in Paid Media, Data Visualization, Web Analytics, Report Automation, and Tag Management, among other skills.
Career Highlights:
14 years of experience in digital marketing strategy and data storytelling, with a focus on performance for the past 3 years.
Successfully planned campaigns for some of the top agencies from the largest advertising holdings in the world, such as Publicis Groupe (Leo Burnett and Publicis Sapient) and WPP (F.Biz), with clients including Disney, Heineken, and Samsung.
Played a key role in Samsung’s market share recovery, contributing to the sale of over 6 million smartphones and being recognized as one of the first data professionals shortlisted for the Cannes Young Lions Brazil award with this case.
Developed digital analyses that drove new business opportunities for agencies in Brazil and Ireland.
Highly rated Data Strategy Instructor at Udemy Brazil.
Versatile experience across diverse industries, including E-commerce, County Councils, Education, Food, Financial Services, Healthcare, Entertainment, and Electronics.
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