Social-first marketer and founder with 9+ years in DTC. I work across TikTok, Instagram, Facebook, and LinkedIn, mostly on short-form content, messaging, and content planning. I focus on storytelling that feels real and helps brands build genuine connection with their audience. My background includes health and wellness marketing and education-led campaigns, including one that reached 2M+ organic views. I like clean workflows, steady publishing, and simple weekly reporting. I’ve made content and worked with Speedo, John Frieda, The Iconic, and Reflections Holidays. Available to share examples and discuss fit and scope.…

Justina Ko

Social-first marketer and founder with 9+ years in DTC. I work across TikTok, Instagram, Facebook, and LinkedIn, mostly on short-form content, messaging, and content planning. I focus on storytelling that feels real and helps brands build genuine connection with their audience. My background includes health and wellness marketing and education-led campaigns, including one that reached 2M+ organic views. I like clean workflows, steady publishing, and simple weekly reporting. I’ve made content and worked with Speedo, John Frieda, The Iconic, and Reflections Holidays. Available to share examples and discuss fit and scope.…

Available to hire

Social-first marketer and founder with 9+ years in DTC. I work across TikTok, Instagram, Facebook, and LinkedIn, mostly on short-form content, messaging, and content planning. I focus on storytelling that feels real and helps brands build genuine connection with their audience. My background includes health and wellness marketing and education-led campaigns, including one that reached 2M+ organic views. I like clean workflows, steady publishing, and simple weekly reporting. I’ve made content and worked with Speedo, John Frieda, The Iconic, and Reflections Holidays. Available to share examples and discuss fit and scope.

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Skills

Experience Level

Language

English
Fluent
Polish
Fluent

Work Experience

Founder & CEO at Genevity+
February 1, 2021 - February 1, 2026
Founded and scaled a health and wellness DTC brand with social-led growth. Generated 2M+ organic views from an education-led campaign. Built trust through transparent content and consistent community engagement. Led weekly performance reviews and iterated hooks, angles, and cadence to optimize engagement and lead generation.
Creative Operations Lead; Growth Backend Architect (Contract) at AI Triage Studio
December 1, 2025 - Present
Built repeatable content workflows so teams publish consistently across platforms. Aligned stakeholders on messaging, priorities, and weekly output. Reduced manual admin by automating handoffs and reporting.
Creative Operations Director at Eblossomly
January 14, 2021 - Present
Managed end-to-end content operations for client projects: planning, assets, publishing, and feedback loops. Translated messaging into clear briefs and platform-native content. Selected clients: Speedo, John Frieda, The Iconic, Reflections Holidays Australia, Dyson

Education

Advanced Diploma, Digital Marketing at Australian Institute of Business Intelligence
January 1, 2019 - January 1, 2021
Marketing in a Digital World at Gies College of Business (University of Illinois)
January 1, 2016 - January 1, 2016
Master's Degree - Communications and Media at Cracow University
January 1, 2007 - January 1, 2010

Qualifications

PTE Academic English Test
January 11, 2030 - January 23, 2026
Advanced Diploma, Digital Marketing
January 1, 2019 - January 1, 2021
Marketing in a Digital World
January 1, 2016 - January 1, 2016
Master's Degree - Communications and Media
January 1, 2007 - January 1, 2010

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services
    paper WATCH LOOM: Scaling Success: My Journey in Content Operations 🚀 Justina Ko

    Hi, I’m Justina. I help brands bridge the gap between ‘posting content’ and ‘driving revenue.’

    For the past 9 years, I’ve been in the trenches of the DTC and lifestyle space, building brands from the ground up. I’ve learned that the most successful content doesn’t happen by accident—it’s the result of a clear, intentional strategy that respects both the creator’s time and the brand’s goals.

    Whether it’s hitting 3 million organic views for my own ventures or leading cinematic creative for global names like Speedo, my approach is always the same: Strategy first, execution second.

    Watch: Link:https://www.twine.net/signin

    In this 2-minute video, I share:

    The 9-Year Blueprint: My framework for building content ecosystems that actually compound over time.

    Cinematic Storytelling: How I maintain premium brand standards while scaling organic reach.

    The Results: A look at the strategy behind my most successful campaigns and how they translate into business growth.

    I’m currently looking for new B2B partnerships in the EMEA/ US region where I can help a brand audit their current flow and build a high-impact organic engine. If you value results, high-level strategy, and a ‘quality over quantity’ mindset, let’s connect.