Hi, I’m Akanksha Srivastava, a strategic and results-driven graphic designer with 4+ years of experience specializing in scalable design systems and AI-powered asset production. I leverage Generative AI tools like Adobe Firefly and Midjourney to accelerate creative workflows and boost campaign engagement. I’m skilled at building accessible, consistent multi-channel visual systems and standardizing marketing workflows. I’ve designed reusable HubSpot email templates and led end-to-end branding and campaign visuals for global clients and events. I enjoy collaborating with cross-functional teams to deliver on-brand experiences that drive measurable impact.

Akanksha Srivastava

Hi, I’m Akanksha Srivastava, a strategic and results-driven graphic designer with 4+ years of experience specializing in scalable design systems and AI-powered asset production. I leverage Generative AI tools like Adobe Firefly and Midjourney to accelerate creative workflows and boost campaign engagement. I’m skilled at building accessible, consistent multi-channel visual systems and standardizing marketing workflows. I’ve designed reusable HubSpot email templates and led end-to-end branding and campaign visuals for global clients and events. I enjoy collaborating with cross-functional teams to deliver on-brand experiences that drive measurable impact.

Available to hire

Hi, I’m Akanksha Srivastava, a strategic and results-driven graphic designer with 4+ years of experience specializing in scalable design systems and AI-powered asset production. I leverage Generative AI tools like Adobe Firefly and Midjourney to accelerate creative workflows and boost campaign engagement. I’m skilled at building accessible, consistent multi-channel visual systems and standardizing marketing workflows. I’ve designed reusable HubSpot email templates and led end-to-end branding and campaign visuals for global clients and events. I enjoy collaborating with cross-functional teams to deliver on-brand experiences that drive measurable impact.

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Work Experience

Graphic Designer at Vymo
March 1, 2023 - Present
Spearheaded global brand identity and efficiency by developing BAU templates and centralized asset resources, including market-specific asset library and a custom Icon Library. Drove client & event marketing success by providing strategic visual support for major financial clients (Axis Bank, HDFC Bank, Aditya Birla Capital, Bandhan Bank, Manulife, among others) and by leading end-to-end branding for Vymo's global events (US, SEA, India), including the Nudge Conference. Accelerated engagement via HubSpot by designing standardized email templates and managing landing pages and emailers for regional campaigns. Supported internal development by organizing a Hackathon and producing data-driven reports.
Creative Graphic Designer at Arctic Fox
June 1, 2022 - March 1, 2023
Specialized in end-to-end product design and brand execution, delivering visually compelling bag prints and collateral aligned with the brand. Led quarterly design cycles to develop 36 bag SKUs with 4 color variants (144 total), including pattern creation and production-ready specs. Managed 2,880+ product images per collection, including studio and campaign visuals. Created product listings and marketing assets for Amazon, Flipkart, and the brand website; built campaign assets, digital catalogs, and sales collateral for launches and partnerships. Collaborated with partners like HP and Lenovo to enhance brand presence and maintain UX-driven visual storytelling.
UX/UI Designer & Creative Strategist at Social Innovation Studio
June 1, 2021 - June 1, 2022
Led end-to-end UX/UI for two digital platforms: Mellitus Moms (Health App) and Maths - AI Educator (Ed-Tech). Conducted user research, created empathy maps and personas, and defined IA to deliver user-centric experiences. Maintained brand cohesion by enforcing guidelines and crafting targeted visuals for social, documents, and presentations. Contributed to employer branding through creative communication and built comprehensive content libraries to streamline design workflows.

Education

Bachelor in Design - Fashion Communication at NIFT Bhubaneswar
July 1, 2018 - July 1, 2022
Diploma - Fashion Design at GGP
July 1, 2015 - July 1, 2018
10+2 at St. Mary's School, Mirzapur
April 1, 2011 - March 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education