Available to hire
I am a Senior Web Technology and Digital Strategy professional with 22+ years of experience architecting web platforms and advising organizations on marketing technology, analytics, and scalable digital infrastructure.
I specialize in WordPress architecture and modernization, UX alignment, performance optimization, accessibility, and regulatory compliance (WCAG/ADA, CCPA, GDPR). I lead cross-functional teams, drive web audits, and explore emerging technologies including AI-driven tools and automation to boost marketing intelligence and operational efficiency. I am passionate about turning business goals into reliable, secure, and scalable digital systems.
Experience Level
Language
English
Fluent
Work Experience
Digital Strategy & Web Technology Consultant
October 1, 2018 - PresentProvide digital strategy and web technology consulting for organizations in Madison, WI. Advise on marketing technology, analytics, and scalable digital infrastructure; lead web audits, architecture decisions, and platform modernization; drive accessibility, privacy, and regulatory compliance (WCAG/ADA, CCPA, GDPR); guide marketing and leadership teams by bridging business goals with UX, performance optimization, and modern web technologies. Oversee web development processes, hosting strategies, and migrations to ensure high availability and security.
Director Of Web Operations at Brew City Marketing
December 1, 2018 - June 30, 2023Advised organizations on digital marketing strategies and PPC initiatives, improving campaign performance, attribution visibility, and marketing ROI. Architected and modernized WordPress websites and digital platforms, aligning development decisions with UX, performance optimization, SEO, and long-term scalability. Led web development department, overseeing project scoping, resource allocation, and standardized workflows to improve delivery efficiency and quality. Managed large-scale platform migrations, hosting strategies, and security considerations across the client portfolio. Drove technology integrations to enhance customer data flow and marketing automation capabilities; ensured accessibility and regulatory compliance.
Web Developer / Client Solutions at WSI Webmark
August 1, 2008 - October 1, 2018Managed multiple web development projects simultaneously in a fast-paced agency environment. Collaborated directly with clients to produce design proofs, iterate on feedback, and deliver websites aligned with business goals and brand standards. Resolved development challenges with creative technical solutions, improved performance, reliability, and user experience. Trained clients on website administration and content management, enabling teams to manage their digital properties. Implemented security best practices to reduce site vulnerabilities and protect client platforms.
Education
Associate's Degree at Moraine Park Technical College
August 1, 2003 - March 1, 2005 at University of Wisconsin - Milwaukee
August 1, 2000 - May 1, 2003Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Experience Level
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