ROAM

Led UX and branding design for Roam, a collaborative trip planner app that centralizes vacation organization and personalizes travel, designed to reduce planning stress through teamwork and seamless features.

Roam successfully unified vacation planning, enabling users to plan solo or together with less stress. Features like real-time messaging and shared to-do lists improve group coordination. Personalized suggestions and synced calendars create a smooth, adaptable experience that lessens planning fatigue. The prototype reflected our goal of “Roam free, but with a plan.”

Unified Planning Solution: Roam offers a stress-reducing hub where solo and group travelers can plan collaboratively and stay organized.
Personalized Experience: Tailored user profiles and recommendations helped users feel that the app adapted to their unique needs.
Effective Collaboration Tools: Shared itineraries, messaging, and real-time sync increased coordination and user confidence in multi-person trip planning.

This project showcased the power of integrated design and collaboration, where user insight met creative iteration to solve a complex problem. Roam stands as a testament to thoughtful, adaptive design that empowers adventure without chaos.

Roam laid the foundation for my approach to human-centered, flexible design and refined my ability to lead user research, align with the team’s vision, and prioritize clarity in the user experience.