LIFTEDU is a social enterprise dedicated to bridging the equity gap in education. By developing innovative solutions such as in-class student help apps, interactive life games, and targeted resources, LIFTEDU empowers learners and communities to achieve academic success and unlock their full potential.

The LIFTEDU project successfully launched a suite of tools and resources to bridge the equity gap in education for underserved communities. Through its innovative in-class help website, interactive life games, and a nutritious cookbook, LIFTEDU empowers students, parents, and teachers to collaborate and enhance educational experiences. The project addresses classroom challenges, such as overcrowding and limited resources, and broadens aspirations beyond traditional paths, including trade careers. With a professional yet playful visual identity, LIFTEDU resonates with its young audience and their parents, providing practical support that fosters academic growth, health, and future planning in an accessible way.

Spearheaded integrated marketing communications at Center Centre, driving UX course enrollment and brand presence among 250K+ global UX professionals through data-driven social and email campaigns, cohesive content systems, and cross-team collaboration.

Enrollment Growth: Increased course enrollment through targeted email and social sequences.

By merging data-driven marketing with human-centered communication, I helped position Center Centre as a leader in UX education, delivering measurable growth and sustained community impact.

Delivered fast-turnaround design and photography content for the University of Tennessee Football Content Team, boosting recruiting efforts, fan engagement, and brand cohesion across Instagram and X channels.

The content strategy enhanced recruitment and fan engagement while boosting internal operational efficiency with optimized digital asset strategies.

Increased visibility with thousands of images and graphics capturing key moments.
Strengthened recruiting efforts with targeted visual assets, leading to football commitments.
Reduced content search times via improved asset management, enabling faster production.
Maintained UT’s brand standards consistently across platforms and formats, enhancing overall visibility.

This internship sharpened my ability to thrive in high-pressure, fast-turnaround environments while balancing creativity and brand discipline.

It sharpened my cross-functional collaboration skills and deepened my expertise in sports marketing, visual storytelling, and operational efficiency—preparing me for future dynamic roles in content design and management.

Led UX and branding design for Roam, a collaborative trip planner app that centralizes vacation organization and personalizes travel, designed to reduce planning stress through teamwork and seamless features.

Roam successfully unified vacation planning, enabling users to plan solo or together with less stress. Features like real-time messaging and shared to-do lists improve group coordination. Personalized suggestions and synced calendars create a smooth, adaptable experience that lessens planning fatigue. The prototype reflected our goal of “Roam free, but with a plan.”

Unified Planning Solution: Roam offers a stress-reducing hub where solo and group travelers can plan collaboratively and stay organized.
Personalized Experience: Tailored user profiles and recommendations helped users feel that the app adapted to their unique needs.
Effective Collaboration Tools: Shared itineraries, messaging, and real-time sync increased coordination and user confidence in multi-person trip planning.

This project showcased the power of integrated design and collaboration, where user insight met creative iteration to solve a complex problem. Roam stands as a testament to thoughtful, adaptive design that empowers adventure without chaos.

Roam laid the foundation for my approach to human-centered, flexible design and refined my ability to lead user research, align with the team’s vision, and prioritize clarity in the user experience.

Led brand identity and web design for Snap & Clear, a podcast that empowers former athletes through authentic storytelling and community building with visuals that create strong connections and foster trust.

Established a welcoming, emotionally resonant brand that launched Snap & Clear’s podcast identity with clarity and warmth.

Built a digital presence on YouTube and LinkedIn to grow the audience.
Developed listener trust through relatable, humanized design touches.
Supported the podcast’s mission to foster honest dialogue around identity and mental health.
Positioned the brand for successful community building and B2B partnership opportunities.

This project reinforced the power of intentional branding in social impact environments, where design acts as a link to authentic community ties.

Guiding Snap & Clear from initial idea to final implementation improved my ability to lead sensitive, story-focused design grounded in empathy and collaboration.

The #BEWEAR campaign focused on merging street fashion with professional attire, challenging the idea that business casual must be conservative and formal. Through an extensive social media campaign and newsletter, we examined street style’s history and cultural influence, advocating for its inclusion in workplace environments.

The project aimed to promote a more inclusive and accepting professional culture by highlighting diverse perspectives and encouraging authentic self-expression.