Available to hire
I am a multi-award-winning and highly qualified (MBA, MBCS CITP, CEng, CIM, Google Certified: Search, Display, Video, Shopping, Mobile) senior ‘digital’ leader, with over 27 years of experience in a variety of technologies and industries.
I am unique in that I am a hybrid of IT, Project Management and Digital Marketing with passion for what I do and focus on ROI and customer success. I have worked in a variety of sectors (from transport and defence to hospitality and pharmaceuticals), projects and team sizes, and enjoy managing stakeholders and communicating with a wide variety of people at all organisational levels, from ground level staff to board executives.
In my role as a digital leader, I typically deal with the entire requirement scope starting from digital strategy formulation all the way to its implementation, KPIs measurement and data-driven plan refinement. This may include P&L responsibility, influencing other senior leaders as well as project management and team leadership through expertise for all things digital.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Greek, Modern
Fluent
French
Beginner
German
Beginner
Italian
Beginner
Chinese
Beginner
Work Experience
VP of SEO (SEO Consultant) at Parts Town (REPA Group)
September 1, 2024 - PresentResponsible for all SEO activities including target audience and competitor research, strategy formulation, and SEO implementation across multiple countries and languages. Involved in multi-platform migration and convergence into a single technology stack integrating B2B, B2C, and internal systems like CRM, accounting, and ERP. Coordinated with agencies and stakeholders across different regions to ensure clear and impactful SEO and technology roadmaps. Delivered projects on time and on budget.
Head of Digital (Global) at Martin James Foundation
June 30, 2024 - July 14, 2025Led digital marketing strategy globally to scale impact across the foundation and EPIC. Responsible for digital transformation, content development, and delivering international projects. Managed budgets focusing on ROI, optimized UX and functionality, supported digital channel activities including social, search, and video, and collaborated with multiple stakeholders to improve acquisition, conversion, and retention. Achieved immediate cost savings and launched new initiatives benefiting entrepreneurs and corporate sponsors.
Project Director / Digital Marketing Consultant at Freelancer
December 31, 2023 - July 14, 2025Assisted digital agencies and global businesses in delivering savings and increasing sales through technology and digital marketing. Projects included developing travel agency websites integrated with inventory platforms for extensive user bases, innovating AI applications for hospitality, creating hotel amenity ordering systems, and managing multi-developer teams. Successfully created GPS driver tracking functionalities and managed integrations with aggregators. Resulted in returning customers and positive feedback.
Digital Marketing Director at TLP
November 30, 2022 - July 14, 2025Formulated and structured the digital marketing department, aligning business and marketing goals. Managed migration from Salesforce and Pardot to bespoke CRM and marketing automation platforms. Coordinated with Sales and Business Support heads, engaged vendors and partners, and delivered omnichannel marketing campaigns with end-to-end ROI tracking. Delivered project milestones ahead of schedule with high client satisfaction.
Social Excellence Lead (Global) at Astrazeneca
October 31, 2022 - July 14, 2025Provided business support on online channels and technology, delivering training and acting as primary contact for social listening platform vendors. Translated medical needs into actionable insights for oncology and biopharmaceutical functions. Championed social listening initiatives globally, managed compliance and governance, and drove projects ensuring digital KPIs were met with medical impact. Successfully scaled social media listening to 53 countries and expanded functionalities.
Interim Director of Digital Marketing at EPLS
May 31, 2022 - July 14, 2025Held significant P&L responsibility and led digital marketing across all channels for the business unit. Influenced senior leadership and inspired a team focused on transforming customer acquisition, engagement, and retention. Defined and refined successful digital strategies driving ambitious growth, managed agency relationships, and provided mentoring and coaching. Achieved lead generation growth, upselling, and a 20%+ increase in project revenues aligned with business goals.
Head of Digital at Freelance
February 28, 2021 - July 14, 2025Helped businesses formulate and implement digital strategies including project management, web development, and digital marketing such as SEO, PPC, social media, and analytics. Conducted SEO and trend analysis, competition insights, content marketing, A/B and multivariate testing, and analytics setup. Engaged with PR and media for outreach and link-building, and performed training and lecturing roles. Key projects included increasing sales by $3M via SEO, AI-driven market intelligence for pharmaceuticals, and digital strategies for hotels with high occupancy results.
Senior Project Manager (Project Director) at Guestlogix
October 31, 2015 - July 14, 2025Managed projects in EMEA including multiple teams across UK, Canada, and India, focusing on rail and airline onboard retail and ticketing solutions. Oversaw Heathrow Express train ticketing system integrations involving national rail machines, mobile apps, payments, and communications. Responsible for project planning, scope, cost, schedule, risk, and stakeholder management. Led cross-functional teams, provided mentoring, and strengthened client relationships through rapid problem-solving and effective production issue handling.
Freelance Head of Digital, Project Manager, Pre-Sales Consultant & Digital Marketer at Freelance
April 30, 2015 - July 14, 2025Provided pre-sales consultancy, project management, requirements analysis, strategy formulation, and execution for top UK B2B digital agencies. Led communication with clients and internal teams to secure business and manage projects. Delivered regulatory-compliant digital projects for pharmaceuticals, medical devices, and financial markets across various countries. Managed multichannel, multilingual marketing campaigns, personalization, analytics, automated SEO, affiliate marketing, and compliance. Achieved excellent client endorsements and repeat business.
Senior Technical Project/Product Manager - Head of Digital at Naxtech
March 31, 2013 - July 14, 2025Led full lifecycle delivery of web, mobile, social, and SEO projects focusing on ROI and operational efficiency. Managed stakeholder communication in diverse sectors including travel, hospitality, pharmaceuticals, chemicals, financial services, and recruitment. Held P&L responsibility, resource allocation, quality control, and risk management. Directed in-house and outsourced teams to ensure timely, budget-compliant, high-quality outputs. Delivered complex integration projects such as real-time data merging from 40 insurers. Maintained strong client relationships and contributed to Google UK's fastest moving agency recognition.
Technical Project Manager (includes Account/Product Management) at Pharmiweb Solutions
February 29, 2008 - July 14, 2025Managed projects in the healthcare and pharmaceutical sectors, combining project management and development roles. Responsibilities included pre-sales consultancy, contract negotiation, e-marketing, web analytics, licensing, training, and purchasing. Collaborated with Microsoft UK and partners, delivering efficient IT strategies and hands-on project implementation mainly using ASP, SQL Server, SmartClient, Sharepoint, and .NET. Successfully grew client accounts significantly and enhanced team and partner collaborations.
Telecommunications Center Engineer & Air Control Assistant at Hellenic Air-force
August 31, 2004 - July 14, 2025Managed telecommunications center administration including NATO computer communications and assisted air traffic control during national service. Ensured continuous operational readiness of airport and telecoms section with secure technologies.
Project Management (IT & Marketing) at Prospective Technologies
July 31, 2002 - July 14, 2025Managed technical development and marketing teams for new groupware product launch. Successfully prepared and launched software in the target market by coordinating cross-functional teams.
Data Warehousing / Requirements Specification / Systems Testing at Fujitsu Services (ICL)
July 31, 2001 - July 14, 2025Involved in data warehousing and business intelligence for London Transport PRESTIGE project. Managed requirements specification, systems testing, and developed using VB, ASP, WML, and SQL Server. Created operational reports under pressure, contributing to accurate project development.
Service Administrator / Lotus Notes & IDS Lead Developer at IBM UK Laboratories
August 31, 1999 - July 14, 2025Developed complex integrated information management and BI systems using tools such as Lotus Notes/Domino, REXX, VM, and DB2 for global IBM service departments. Completed projects ahead of deadlines, received multiple awards, and took part in training and marketing activities.
Education
MBA at University of Hertfordshire
January 1, 2001 - December 31, 2002BSc Honours Computer Science at University of Hertfordshire
January 1, 1996 - December 31, 2000Qualifications
MBA
January 1, 2001 - December 31, 2002MBCS CITP
January 11, 2030 - July 14, 2025CEng
January 11, 2030 - July 14, 2025CIM
January 11, 2030 - July 14, 2025Google Certified: Search
January 11, 2030 - July 14, 2025Google Certified: Display
January 11, 2030 - July 14, 2025Google Certified: Video
January 11, 2030 - July 14, 2025Google Certified: Shopping
January 11, 2030 - July 14, 2025Google Certified: Mobile
January 11, 2030 - July 14, 2025Industry Experience
Healthcare, Life Sciences, Travel & Hospitality, Transportation & Logistics, Professional Services, Retail, Software & Internet, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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