Hi, I’m Khaled Abou Elatta. I’m a UX/UI leader who specializes in turning complex problems into simple, delightful digital experiences. I’ve built and led design teams at organizations like Alshaya Group, Roaa Tech, and MobileMasr, focusing on user-centered strategies, design systems, and CRO-driven improvements. I thrive in collaborative environments where product, engineering, and management work together to elevate design standards. In my free time I mentor aspiring designers, teach UX/UI principles, and stay sharp with industry insights and certifications. My approach blends research, vision, and hands-on execution to ship intuitive interfaces that meet user needs and business goals. I’m motivated by creating cohesive product experiences and helping teams grow through mentorship and hands-on collaboration.

Khaled Abou Elatta

Hi, I’m Khaled Abou Elatta. I’m a UX/UI leader who specializes in turning complex problems into simple, delightful digital experiences. I’ve built and led design teams at organizations like Alshaya Group, Roaa Tech, and MobileMasr, focusing on user-centered strategies, design systems, and CRO-driven improvements. I thrive in collaborative environments where product, engineering, and management work together to elevate design standards. In my free time I mentor aspiring designers, teach UX/UI principles, and stay sharp with industry insights and certifications. My approach blends research, vision, and hands-on execution to ship intuitive interfaces that meet user needs and business goals. I’m motivated by creating cohesive product experiences and helping teams grow through mentorship and hands-on collaboration.

Available to hire

Hi, I’m Khaled Abou Elatta. I’m a UX/UI leader who specializes in turning complex problems into simple, delightful digital experiences. I’ve built and led design teams at organizations like Alshaya Group, Roaa Tech, and MobileMasr, focusing on user-centered strategies, design systems, and CRO-driven improvements. I thrive in collaborative environments where product, engineering, and management work together to elevate design standards. In my free time I mentor aspiring designers, teach UX/UI principles, and stay sharp with industry insights and certifications.

My approach blends research, vision, and hands-on execution to ship intuitive interfaces that meet user needs and business goals. I’m motivated by creating cohesive product experiences and helping teams grow through mentorship and hands-on collaboration.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Lead Product and UX/UI Designer at PetroApp
January 1, 2021 - Present
Led the user experience and product design efforts, overseeing the ownership of all product design from ideation to execution. Worked closely with engineering teams to ensure a cohesive and user-friendly product.
Lead UX/UI Designer at MobiTech Integrated Solutions: MIS
August 1, 2023 - September 27, 2025
Validated and aligned user design solutions through feedback sessions and usability testing. Enhanced the overall experience for a diverse range of digital products.
eCommerce UX Consultant at 2B
June 1, 2020 - September 27, 2025
Provided design guidance and standards to deliver good UX in eCommerce and digital products, enhancing user interactions.
Lead UX/UI Designer at IXDev
December 1, 2019 - September 27, 2025
Led the design of both web and mobile applications, working closely with cross-functional teams to deliver exceptional user experiences.
Web Design & Dev Team Leader at Mo4 Network
July 1, 2021 - September 27, 2025
Oversaw the day-to-day operations in the design department, collaborating with teams to produce high-quality digital products.
Lead UX/UI Designer at M.H. Aishya Co
January 1, 2020 - August 1, 2023
Validating and analyzing design solutions through feedback sessions and usability testing. Conducting user research to inform design decisions and improve overall user experience across various digital products.
eCommerce UX Consultant at 2B
May 1, 2019 - June 1, 2020
Providing design guidance to ensure good UX is achieved across digital products. Collaborating with stakeholders to implement user-centered design principles and maintain high standards of usability.
Lead UX/UI Designer at IXD/ey Co
May 1, 2017 - December 1, 2019
Involved in the design of both web and mobile applications that prioritize user experience. Focusing on creating visually appealing designs that enhance usability across multiple platforms.
Senior Web Designer at Winning SEM
January 1, 2016 - December 1, 2017
Contributing to the company’s growth through effective web design and SEO strategy integration to enhance the visibility and usability of client websites.
Web Design & Dev Team Leader at MO4 Network
January 1, 2013 - July 1, 2021
Overseeing the design department, ensuring seamless collaboration among team members while managing client projects and maintaining high standards in design output.
Lead UX/UI Designer at PetroApp | بآورتب
September 1, 2024 - Present
Lead UX/UI design for PetroApp, directing design strategy across web and mobile products in Saudi Arabia and collaborating with product and engineering teams to deliver user-centered interfaces.
Head of UX/UI at MobileMasr
September 1, 2023 - September 1, 2024
Head of UX/UI design, guiding user research, design systems, and interface improvements; aligned design with business goals and coordinated cross-functional initiatives.
Lead UX/UI Designer at Alshaya Group
August 1, 2022 - September 1, 2023
Led UX/UI design for Alshaya Group initiatives, established design standards, and collaborated with product and engineering teams to deliver compelling experiences.
Head of UX/UI at Roaa Tech
September 1, 2021 - August 1, 2022
Head of UX/UI design overseeing product design across domains, driving UX improvements and defining the design roadmap.
Senior UX/UI Designer at M. H. Alshaya Co.
January 1, 2020 - August 1, 2021
Senior UX/UI designer delivering web/mobile experiences and contributing to UX strategy and design system governance.
User Experience Lead at UM MENAT
January 1, 2020 - August 1, 2021
User Experience Lead for MENAT region, leading UX initiatives across multiple projects and teams.
2B eCommerce UX Consultant at 2B eCommerce
May 1, 2019 - June 1, 2020
UX consultant focusing on eCommerce experiences, recommending usability improvements and interaction patterns.
Lead UX / UI Designer at IXDEVUK
December 1, 2016 - December 1, 2019
Led web and mobile design efforts, established design direction, and collaborated with cross-functional teams.
UX/UI Design Instructor at GeekZone Training Center
January 1, 2016 - July 1, 2019
Taught UX/UI design fundamentals and practical projects to aspiring designers; developed course materials.
UX/UI Consultant at The World Bank
August 1, 2016 - December 1, 2016
UX/UI consultant on web dashboard projects, translating client requirements into usable interfaces.
Lead UX/UI Designer at Al-Ahram Establishment
September 1, 2014 - October 1, 2016
Lead Web Designer - UX/UI for Al-Ahram digital projects; established design direction and delivered solutions.
UX/UI Design & Dev Team Leader at Youm7 Newspaper
August 1, 2013 - July 1, 2014
Led design and development team for client external websites; translated business requirements into intuitive interfaces.
UX/UI Team Lead at TDesign web solutions
August 1, 2012 - July 1, 2013
Provided creative direction, guided design staff, and managed web design projects and campaigns.
UX/UI Design Team Leader at MO4 Network
May 1, 2011 - July 1, 2012
In charge of design teams; oversaw day-to-day operations, budgets, and cross-department collaboration.
Senior Web Designer - Senior UX/UI Designer at Winnig SEM
January 1, 2009 - January 1, 2011
Collaborated with development and content teams; created design specifications and ensured SEO-friendly execution.
Web Designer at Denver PPC
January 1, 2007 - December 1, 2008
Designed websites, landing pages, and ads; supervised a small design team.
Web Designer at ICONS EGYPT
January 1, 2006 - December 1, 2006
Designed, laid out, and coded websites; contributed to graphical and technical aspects.
Web Designer at A2S
August 1, 2001 - December 1, 2005
Responsible for designing and coding websites; maintained site aesthetics and usability.

Education

Bachelor of Law at Helwan University
January 1, 1996 - January 1, 2001
Bachelor of Law at Helwan University
January 1, 1997 - January 1, 2001
Law at Helwan University
January 1, 1996 - January 1, 2001

Qualifications

Agile Foundations
January 11, 2030 - March 14, 2026
Leading and Managing Successful UX Teams
January 11, 2030 - March 14, 2026
Masterclass Certificate: Games UX Foundations
January 11, 2030 - March 14, 2026
Become a UX Designer from Scratch
January 11, 2030 - March 14, 2026
How (and When) To Run A Design Sprint
January 11, 2030 - March 14, 2026

Industry Experience

Software & Internet, Media & Entertainment, Government, Healthcare, Retail, Real Estate & Construction, Consumer Goods, Computers & Electronics, Energy & Utilities, Telecommunications, Professional Services, Education