Self-starting brand-focused creative strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity and voice! ✨ I construct, implement, and measure marketing, brand, event, & content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills and attention to detail gets the job done! ✅ Working with a family-owned golf course, I designed and implemented color coded systems to keep their staff engaged and decrease error. This improved their time management and in turn number sales during their shifts. I also helped in improving food sales and limiting waste, by adding easy to prep desserts to their menu. Showing them that they didn't have to add any fancy new costs to engage more with their customers. As the Brand Manager & Event Coordinator of a brewery in NYS, I implemented a brand revitalization across all marketing and in-house operations. Breathing new life into their events and status in the their community. This included improving staff customer relations and organization, which boosted overall moral and server confidence. I create content for businesses looking to expand their audience and bring in new customers. Highlighting their brand's strengths and implementing strategies to improve on their weaknesses.

Kaeli Kleinbach-LaFrance

Self-starting brand-focused creative strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity and voice! ✨ I construct, implement, and measure marketing, brand, event, & content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills and attention to detail gets the job done! ✅ Working with a family-owned golf course, I designed and implemented color coded systems to keep their staff engaged and decrease error. This improved their time management and in turn number sales during their shifts. I also helped in improving food sales and limiting waste, by adding easy to prep desserts to their menu. Showing them that they didn't have to add any fancy new costs to engage more with their customers. As the Brand Manager & Event Coordinator of a brewery in NYS, I implemented a brand revitalization across all marketing and in-house operations. Breathing new life into their events and status in the their community. This included improving staff customer relations and organization, which boosted overall moral and server confidence. I create content for businesses looking to expand their audience and bring in new customers. Highlighting their brand's strengths and implementing strategies to improve on their weaknesses.

Available to hire

Self-starting brand-focused creative strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity and voice! ✨ I construct, implement, and measure marketing, brand, event, & content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills and attention to detail gets the job done! ✅

Working with a family-owned golf course, I designed and implemented color coded systems to keep their staff engaged and decrease error. This improved their time management and in turn number sales during their shifts. I also helped in improving food sales and limiting waste, by adding easy to prep desserts to their menu. Showing them that they didn’t have to add any fancy new costs to engage more with their customers.

As the Brand Manager & Event Coordinator of a brewery in NYS, I implemented a brand revitalization across all marketing and in-house operations. Breathing new life into their events and status in the their community. This included improving staff customer relations and organization, which boosted overall moral and server confidence.

I create content for businesses looking to expand their audience and bring in new customers. Highlighting their brand’s strengths and implementing strategies to improve on their weaknesses.

See more

Language

English
Fluent

Work Experience

Freelance Designer & Brand Strategist at Hot Content Latte
February 1, 2024 - Present
Freelance designer and brand strategist engaged through JV Marketing. Presented creative concepts to clients, iterated based on feedback, and delivered brand strategies within digital campaigns across ad sizes (social carousels, stories). Led social media strategy, analysis, and reporting; designed presentations; conducted product photography and editing, mockups, and TikTok/Reel editing; produced end-to-end marketing materials for events (banners, flyers, posters, signage, invitations, print ads); organized files using Notion templates and Canva deliverables; conducted on-site content shoots and ensured brand, partner, and NYS guidelines compliance.
Brand Manager & Event Coordinator at Eli Fish Brewing Company
May 1, 2025 - October 14, 2025
Designed, updated, and managed website; responded to chat and event inquiries. Scheduled and coordinated in-house and sponsored events; oversaw liquor licenses for off-premise events; nurtured client relationships and brand partnerships. Designed, printed, and installed promotional signage; managed Facebook & Instagram strategy, posts, stories, and reels; oversaw brewery label portfolio and mockups; organized and managed marketing materials; decorated venue seasonally; coordinated with bar & kitchen on weekly/holiday specials; managed merchandise and event operations.
Assistant Banquet & Restaurant Manager at Terry Hills Golf Course & Banquet Facility
September 1, 2023 - October 14, 2025
Reviewed BEOs and maintained weekly event calendars; oversaw events in the Pavilion and ensured staffing and service needs were met. Managed inquiries in EventPro360; assembled invoices; captured notes for future events; supervised servers, bartenders, and banquet staff; oversaw bar service during high-volume events and inventory; trained new employees; created content; designed and printed menus and signage; coordinated with wedding photographers for social releases; managed social accounts and listings; supported donations and advertising; assisted kitchen with daily specials and social media visuals.
Freelance Designer & Brand Strategist at Hot Content Latte
February 1, 2024 - Present
Hired for 6 months by JV Marketing. Collaborated with multiple clients across industries, presenting creative brand concepts and iterating based on feedback. Designed and implemented brand strategies within marketing campaigns across digital ad formats (social carousels and story posts). Led social media strategy, analysis, and reporting; created presentations, product photography and editing, mockups, and TikTok/Reel edits. Produced comprehensive event marketing materials (banners, flyers, posters, signage, invitations, print ads, mailers). Managed file organization, Notion templates, and Canva deliverables. Conducted content shoots on-site, and ensured adherence to brand, partner, and NYS Alcohol and Cannabis guidelines.
Brand Manager & Event Coordinator at Eli Fish Brewing Company
May 1, 2025 - October 14, 2025
Design, update, and manage website; respond to chat inquiries. Schedule and coordinate in-house and sponsored events. Apply for and oversee liquor licenses for off-premise events. Nurture client relationships and partnerships. Design, print, and install promotional signage for events and monthly specials. Create content for social media posts, stories, and reels; manage engagement. Oversee can label portfolio and mockups; design marketing materials and organize campaigns. Decorate venue seasonally; coordinate weekly and holiday specials; maintain merchandise shelf. Collaborate with bar and kitchen on special recipes and social media visuals.
Assistant Banquet & Restaurant Manager at Terry Hills Golf Course & Banquet Facility
September 1, 2023 - October 14, 2025
Review BEOs and weekly event calendars; ensure all details are addressed and updated. Oversee golf outings, staff management, and on-day event coordination. Update EventPro360 with inquiry details; assemble final invoices; take notes for future events. Design menus and signage; coordinate with photographers for releases; manage Facebook/Instagram and affiliated platforms; respond to inquiries; support kitchen with daily specials and social media content.

Education

AAS Visual Communications at Erie Community College
January 11, 2030 - October 14, 2025
AAS Fashion Business with a Concentration in Event Planning at Genesee Community College
January 11, 2030 - October 14, 2025
Fashion Design Certification at Genesee Community College
January 11, 2030 - October 14, 2025
AAS Visual Communications at Erie Community College
January 11, 2030 - October 14, 2025
AAS Fashion Business with a concentration in Event Planning at Genesee Community College
January 11, 2030 - October 14, 2025
Fashion Design Certification at Genesee Community College
January 11, 2030 - October 14, 2025

Qualifications

Fashion Design Certification
January 11, 2030 - October 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Other