Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Karen White, a strategic and results-driven e-commerce professional with 10 years of experience driving merchandising, live shopping, and category expansion across top platforms like eBay, Amazon, and Walmart. I thrive on onboarding sellers, building go-to-market strategies, and launching high-visibility campaigns that grow brand awareness and boost sales. I’m passionate about the intersection of content, creators, and commerce, and I love bringing discovery, community, and inspiration back to online shopping. I collaborate across UX, creative, and performance teams to deliver measurable impact and a great customer experience, especially in live shopping and content-driven merchandising. I enjoy turning data into actionable insights and shaping programs that empower sellers and brands to succeed online.…I'm Karen White, a strategic and results-driven e-commerce professional with 10 years of experience driving merchandising, live shopping, and category expansion across top platforms like eBay, Amazon, and Walmart. I thrive on onboarding sellers, building go-to-market strategies, and launching high-visibility campaigns that grow brand awareness and boost sales. I’m passionate about the intersection of content, creators, and commerce, and I love bringing discovery, community, and inspiration back to online shopping. I collaborate across UX, creative, and performance teams to deliver measurable impact and a great customer experience, especially in live shopping and content-driven merchandising. I enjoy turning data into actionable insights and shaping programs that empower sellers and brands to succeed online.

Kae White

Content Creator, Content Strategist, Marketing Strategist, +2





I'm Karen White, a strategic and results-driven e-commerce professional with 10 years of experience driving merchandising, live shopping, and category expansion across top platforms like eBay, Amazon, and Walmart. I thrive on onboarding sellers, building go-to-market strategies, and launching high-visibility campaigns that grow brand awareness and boost sales. I’m passionate about the intersection of content, creators, and commerce, and I love bringing discovery, community, and inspiration back to online shopping. I collaborate across UX, creative, and performance teams to deliver measurable impact and a great customer experience, especially in live shopping and content-driven merchandising. I enjoy turning data into actionable insights and shaping programs that empower sellers and brands to succeed online.…I'm Karen White, a strategic and results-driven e-commerce professional with 10 years of experience driving merchandising, live shopping, and category expansion across top platforms like eBay, Amazon, and Walmart. I thrive on onboarding sellers, building go-to-market strategies, and launching high-visibility campaigns that grow brand awareness and boost sales. I’m passionate about the intersection of content, creators, and commerce, and I love bringing discovery, community, and inspiration back to online shopping. I collaborate across UX, creative, and performance teams to deliver measurable impact and a great customer experience, especially in live shopping and content-driven merchandising. I enjoy turning data into actionable insights and shaping programs that empower sellers and brands to succeed online.

Available to hire

I’m Karen White, a strategic and results-driven e-commerce professional with 10 years of experience driving merchandising, live shopping, and category expansion across top platforms like eBay, Amazon, and Walmart. I thrive on onboarding sellers, building go-to-market strategies, and launching high-visibility campaigns that grow brand awareness and boost sales. I’m passionate about the intersection of content, creators, and commerce, and I love bringing discovery, community, and inspiration back to online shopping.

I collaborate across UX, creative, and performance teams to deliver measurable impact and a great customer experience, especially in live shopping and content-driven merchandising. I enjoy turning data into actionable insights and shaping programs that empower sellers and brands to succeed online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Site Merchandiser at eBay

July 1, 2022 - November 13, 2025

Own end-to-end merchandising operations for multiple categories, supporting over $4B in annual GMV. Partner cross-functionally with UX, creative, and performance marketing teams to launch promotions, email campaigns, and product showcases. Lead content QA and CMS updates pre- and post-launch, ensuring accurate placement and a seamless customer experience. Collaborate with the eBay Live team to develop and scale the live shopping experience, shaping seller eligibility criteria and program direction. Support launch marketing for brand initiatives and partner onboarding to eBay Live.

Site Merchandiser (Contract) at Amazon

July 1, 2022 - July 1, 2022

Built and executed email campaigns for product launches and promotional events. Created and optimized content for landing pages, leveraging SEO best practices to boost visibility. Updated navigation systems to improve site structure and enhance customer engagement. Conducted detailed performance analysis of marketing campaigns, sharing actionable insights to drive results.

Digital Merchandising Specialist at Unique Loom

May 1, 2021 - May 1, 2021

Led cross-functional product setup for 9 websites. Created a new collection launch process, reducing turnaround by 2 weeks. Coordinated internal stakeholders and external vendors to support product rollout and presentation.

Digital Merchandising Specialist at Belk

November 1, 2020 - November 1, 2020

Developed content strategies and new category taxonomies; boosted visibility of new arrivals using Bloom Reach. Analyzed sales data to optimize on-site layout, contributing to improvements in overall sales performance.

Merchandising Specialist at Kohl's

June 1, 2019 - June 1, 2019

Developed merchandising strategies and taxonomy; improved product visibility and on-site discovery through data-driven collaboration with cross-functional teams.

Digital Merchandiser (Contract) at Shop.com

May 1, 2017 - May 1, 2017

Executed product tagging, copywriting, photography coordination, and inventory presentation for e-commerce. Tracked content performance to optimize conversion and improved product visibility through creative layout adjustments in collaboration with the e-commerce team.

Merchandising Coordinator at BonTon

October 1, 2016 - October 1, 2016

Oversaw promotional signage development and vendor sample coordination for both digital and print. Routed purchase orders using analytics to support in-store visual merchandising and digital content curation. Improved product visibility through collaborative layout adjustments.