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Moin! I'm Kai, a passionate freelance digital senior art director specializing in UI/UX design, motion graphics, and visual design. Over nearly a decade, I have developed a highly versatile digital skill set as a graphic designer, art director, and experience designer. For the past six years, I have specialized in UI/UX design for B2B and B2C e-commerce solutions, as well as the creation of Lottie animations for web and apps.…Moin! I'm Kai, a passionate freelance digital senior art director specializing in UI/UX design, motion graphics, and visual design. Over nearly a decade, I have developed a highly versatile digital skill set as a graphic designer, art director, and experience designer. For the past six years, I have specialized in UI/UX design for B2B and B2C e-commerce solutions, as well as the creation of Lottie animations for web and apps.

Kai Köhler

UI Designer, UX Designer, Web Designer, +4

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Moin! I'm Kai, a passionate freelance digital senior art director specializing in UI/UX design, motion graphics, and visual design. Over nearly a decade, I have developed a highly versatile digital skill set as a graphic designer, art director, and experience designer. For the past six years, I have specialized in UI/UX design for B2B and B2C e-commerce solutions, as well as the creation of Lottie animations for web and apps.…Moin! I'm Kai, a passionate freelance digital senior art director specializing in UI/UX design, motion graphics, and visual design. Over nearly a decade, I have developed a highly versatile digital skill set as a graphic designer, art director, and experience designer. For the past six years, I have specialized in UI/UX design for B2B and B2C e-commerce solutions, as well as the creation of Lottie animations for web and apps.

Available to hire

Moin! I’m Kai, a passionate freelance digital senior art director specializing in UI/UX design, motion graphics, and visual design.
Over nearly a decade, I have developed a highly versatile digital skill set as a graphic designer, art director, and experience designer. For the past six years, I have specialized in UI/UX design for B2B and B2C e-commerce solutions, as well as the creation of Lottie animations for web and apps.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Senior Art Director at Freelance

September 1, 2025 - Present

Specializing in UI/UX design, motion design and visual design, as well as accessibility optimization. My work focuses on crafting intuitive user journeys, developing wireframes, as well as designing and animating engaging interfaces that boost conversion rates.

Experience Designer at THE MARCOM ENGINE GmbH

August 1, 2025 - October 20, 2025

Experience Designer & Freelance Art Director for BMW and MINI at THE MARCOM ENGINE. Responsible for concept development, UX optimization, wireframing, asset briefings, and the implementation of over 20 OPK pages, including BMW i20, F70, F74, G09, and G20/21.

Art Director (digital) at Medienwerft GmbH

September 1, 2023 - October 20, 2025

Involved in UI/UX design, user experience optimization, responsive web design, accessibility, graphic design, and motion design. Responsible for HTML/CSS/WordPress development.

Junior Art Director (digital) at Medienwerft GmbH

April 1, 2022 - October 20, 2025

Assisted in UI design, responsive web design, graphic design, and motion design.

Freelance graphic designer at Freelance

March 1, 2016 - April 1, 2022

Provided graphic design services including logo and corporate design, as well as image and video editing for eSports Organisations and Streamers.