My name is a Kaitlyn and I have experience in marketing and analytics!

Kaitlyn Pinedo

My name is a Kaitlyn and I have experience in marketing and analytics!

Available to hire

My name is a Kaitlyn and I have experience in marketing and analytics!

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Customer Service Representative at The American BBQ Company
August 1, 2024 - Present
Handled client communication, resolving inquiries and service issues. Created over 100 customized event quotes, contributing to an increase in repeat bookings.
Contracted Marketing Coordinator at SafetyClerk
April 1, 2025 - October 20, 2025
Engage with 25 senior prospects at the NYBuild Expo, booking follow-up meetings with 7 key decision-makers in the construction and technology sectors, positioning the company for post-event sales conversations. Conduct in-depth research and analysis to identify and prioritize high-value leads, aligning product value with prospects' specific needs, and increasing brand awareness by 20%.
Social Media Coordinator at Villanova’s Institute for Innovation and Entrepreneurship
May 1, 2024 - October 20, 2025
Increased impressions by 120K+ across Instagram, TikTok, and Facebook, boosting visibility by 10%. Optimized post reach from 400 to 100K users, increasing engagement rates from 2.09% to 12.09%.
Project Manager, Class Prototype at Vintage Vault
May 1, 2024 - October 20, 2025
Built and prototyped an online double-sided marketplace for buying and selling thrifted clothing bundles, increasing user interest by 30% and generating 5+ qualified sales leads. Led a 3-person team in developing and presenting a comprehensive pitch deck to a panel of 5 judges, achieving a 90% score in the evaluation rubric, proving idea validation.
AI-Powered Product Discovery Externship Lab at Paragon One
January 1, 2024 - October 20, 2025
Conducted market analysis on one-time purchase retention, identifying two customer personas and recommending two pricing adjustments, driving a 10% increase in customer acquisition. Implemented prompting techniques to generate 300+ targeted emails, gathering user feedback for new feature launch, and increasing email follow-up engagement by 30%.
Planning Intern at Omnicom - PHD Media
August 1, 2023 - October 20, 2025
Created pivot tables through Excel to assess the performance of Volkswagen media campaigns, increasing ROI by an average of 15% over 4 months by focusing on the location point of each campaign. Produced 10+ market sizing reports using pivot tables and analyzing CTR to concentrate on West Coast campaigns and improve ad spend efficiency by 20%.

Education

B.S. in Comprehensive Science, Minors in Computer Science and Engineering Entrepreneurship at Villanova University, College of Liberal Arts and Sciences
January 11, 2030 - May 1, 2024
Data Analytics Fellow at Villanova University
January 11, 2030 - December 1, 2024

Qualifications

Google Data Analytics Professional Certificate
January 11, 2030 - October 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education