I’m self-taught in social media strategy and content creation across TikTok, Instagram, Canva, and CapCut, and I’ve built and grown my own mission-driven clothing brand, Awakened & Empowered. Through that brand, I managed end-to-end marketing efforts including content creation, community engagement, influencer collaborations, and running paid ad campaigns through Meta to drive traffic and conversions. I also have hands-on experience with Shopify, where I set up and managed my online store, product listings, site content, and customer-facing flows. This gives me a strong understanding of how social content, ads, and e-commerce work together to convert interest into action. My background in hospitality, customer service, and administrative roles gives me a unique edge. I know how to communicate clearly, stay organized, juggle multiple priorities, and deliver a consistently positive brand experience. I’m especially strong at translating brand values into content that feels authentic, not overly polished or salesy.

Kaitlyn McGinness

I’m self-taught in social media strategy and content creation across TikTok, Instagram, Canva, and CapCut, and I’ve built and grown my own mission-driven clothing brand, Awakened & Empowered. Through that brand, I managed end-to-end marketing efforts including content creation, community engagement, influencer collaborations, and running paid ad campaigns through Meta to drive traffic and conversions. I also have hands-on experience with Shopify, where I set up and managed my online store, product listings, site content, and customer-facing flows. This gives me a strong understanding of how social content, ads, and e-commerce work together to convert interest into action. My background in hospitality, customer service, and administrative roles gives me a unique edge. I know how to communicate clearly, stay organized, juggle multiple priorities, and deliver a consistently positive brand experience. I’m especially strong at translating brand values into content that feels authentic, not overly polished or salesy.

Available to hire

I’m self-taught in social media strategy and content creation across TikTok, Instagram, Canva, and CapCut, and I’ve built and grown my own mission-driven clothing brand, Awakened & Empowered. Through that brand, I managed end-to-end marketing efforts including content creation, community engagement, influencer collaborations, and running paid ad campaigns through Meta to drive traffic and conversions.

I also have hands-on experience with Shopify, where I set up and managed my online store, product listings, site content, and customer-facing flows. This gives me a strong understanding of how social content, ads, and e-commerce work together to convert interest into action.

My background in hospitality, customer service, and administrative roles gives me a unique edge. I know how to communicate clearly, stay organized, juggle multiple priorities, and deliver a consistently positive brand experience. I’m especially strong at translating brand values into content that feels authentic, not overly polished or salesy.

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Language

English
Fluent

Work Experience

Bartender at Brodie's
September 1, 2025 - Present
Delivered exceptional service in an upscale restaurant and cocktail lounge, crafting signature cocktails and providing refined guest experience. Balanced speed, precision, and hospitality in a high-volume environment while maintaining knowledge of classic and contemporary mixology. Collaborated with team members to ensure seamless dining and bar operations, contributing to a welcoming and elevated atmosphere.
Bartender at Bernie's
June 1, 2025 - August 31, 2025
Cater to guests during regular restaurant hours, scheduled events, and live performances. Opened and closed restaurant duties and entrusted to handle money. Demonstrated outstanding customer service and hospitality.
Owner at Awakened & Empowered
January 1, 2025 - Present
Founded a purpose-driven apparel brand focused on mental health awareness, overseeing branding, marketing, content strategy, and sales. Developed and executed social media strategies across TikTok and Instagram to grow brand awareness and community engagement. Planned and produced original short-form video and visual content aligned with brand voice and campaign goals. Analyzed engagement and performance metrics to optimize content strategy and increase reach. Partnered with brands, influencers, and community organizations on collaborative campaigns and events. Managed audience engagement through comments and direct messages to build an authentic online community. Coordinated product promotions and awareness campaigns, with a portion of proceeds donated to mental health organizations.
Business Development Associate at The Holographic Agency
January 1, 2025 - June 1, 2025
Researched and sourced high-quality leads aligned with the agency's ideal client profile for web development. Conducted targeted outreach and qualified prospects based on digital presence, brand needs, and revenue opportunities. Scheduled and supported discovery calls to move leads through the sales pipeline and define project scope. Collaborated with creative and development teams to align client goals with effective digital and branding solutions.
Bartender at Post 1917
July 1, 2024 - January 31, 2025
Provided guests with an elevated dining experience through food, beverages, and hospitality. Used wine knowledge to pair selections with our extensive 'by the bottle' lists. Performed opening and closing restaurant duties, and handled money.
Bartender at Surf Seafood
June 1, 2023 - July 31, 2024
Catered to all possible customer service needs and expectations through food, drinks, and entertainment. Demonstrated ability to multitask and quickly complete assignments during peak business hours. Entrusted to handle money and to open or close the restaurant.
Remote Representative at Primerica
May 1, 2023 - Present
Obtained Life Insurance License through the state of Massachusetts and currently studying to take the series of security exams to become investment licensed. Works part-time and remotely under a broker whose agency is The Winner’s Network (TX). Help families gain income security while teaching them how to be smart with their money.
Serving Staff at Legal C Bar
April 1, 2016 - September 1, 2023
Greeted guests, served food, made cocktails, and provided attentive guest services during peak business hours. Progressed from host to full-time server and bartender. Entrusted with handling and safeguarding large sums of cash. Assisted in store opening and closing restaurant procedures. Learned to excel in a fast-paced, high-stress work environment.
Volunteer Internship at Reading Police Department
June 1, 2017 - August 31, 2017
Gained familiarity with CJIS Web, Micro Systems, MIRCS and Crime Tracker. Advised and coordinated with officers to develop a new LTC system/database. Aided in creating checklists for needed materials and background checks for new applicants. Dispatched hard copies of LTCs. Coordinated with Dispatch Officers to enter parking tickets and new parking passes into the database. Entrusted with inventory in the Confiscated Weapons Room to distinguish weapons to be destroyed vs. held as evidence.
Paid Co-op at Brookline Police Department
January 1, 2018 - May 31, 2018
Completed weekly discoveries for Brookline District Court, collecting and compiling police reports, CADs/911 calls, interview tapes, evidence, booking tapes, etc. Trusted with fingerprinting civilians for medical licenses, background checks, firearms licenses, etc. Gained familiarity with fingerprinting analysis and evidence room procedures. Assisted in the application and renewal processes for FIDs and LTCs. Collaborated with assigned supervisor to organize and coordinate multiple CPT training programs for police departments in Greater Boston.
Paid Co-op at Reading Police Department
June 1, 2017 - August 31, 2017
Became familiar with CJIS Web, Micro Systems, MIRCS and Crime Tracker. Advised and coordinated with officers to develop a new LTC system/database. Aided in creating checklists for needed materials and background checks for new applicants. Dispatch hard copies of LTCs once they were received. Coordinated with Dispatch Officers to enter parking tickets and new parking passes into the database. Entrusted with inventory in the Confiscated Weapons Room to distinguish weapons to be destroyed vs weapons to be held as evidence.
Intern at Executive Office of Public Safety Security (EOPSS)
May 1, 2022 - September 1, 2022
Internship program supporting resource compilation for Credible Messengers; mentored formerly incarcerated individuals. Earned Mental Health First Aid training. Assisted inmate programming (e.g., garden club). Gained exposure to grant research and public vs private funding opportunities to support project success and development.
Paid Co-op at Waldren Street School
January 1, 2019 - June 30, 2019
Provided comprehensive care for adolescent girls (ages 12-22) with significant past trauma or organic mental illness. Worked with therapists and teachers to create positive personal-growth opportunities, build internal skills, encourage talents, and foster healthy relationships. Certified in restraint training to assist in de-escalation and physical management of out-of-control students when required. Assisted with daily schedules, meals, homework, housekeeping, chores, and daily living activities. Used positive feedback and behavioral consequences in line with program policy. Set reasonable limits reflecting developmental and emotional abilities.

Education

Master of Science at Northeastern University
January 11, 2030 - December 1, 2022
Bachelor of Science (Combined Degree) in Criminal Justice and Psychology at Northeastern University
January 11, 2030 - August 1, 2021
High School Diploma at Memorial High School
January 11, 2030 - May 1, 2016

Qualifications

ServSafe
January 1, 2023 - January 27, 2026
TIPs
January 1, 2025 - January 27, 2026
CJIS
January 1, 2017 - January 27, 2026
Certified Restraint Training (CRT)
January 1, 2019 - January 27, 2026
License to Carry (LTC)
January 1, 2021 - January 27, 2026
Mental Health First Aid
January 1, 2022 - January 27, 2026
Life Insurance License
January 1, 2023 - January 27, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Government
    paper Awakened & Empowered

    Mission driven clothing brand meant to bring awareness to mental health. Owner, creator, social media manager, content creator, advertising analyst, and event coordinator.