Available to hire
I am a senior textile print designer and digital design leader with extensive experience in team leadership, digital printing, and market-focused design. I have steered design teams to deliver high-quality, trend-driven collections for digital fabric printing, ensuring execution from concept to production while aligning with client needs and market trends.
I enjoy mentoring designers, collaborating with production and marketing teams, and exploring new technologies to push the boundaries of textile design. My goal is to contribute creative vision and practical expertise to a forward-thinking organization that values innovation and quality.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Head of Design Department / Digital Print Design at Al-HARAM TEXTILE PVT LTD
April 1, 2025 - PresentLead the creative and technical design team to develop innovative, market-oriented textile designs for digital fabric printing. Oversee the full design process from concept to production, ensure quality and efficiency, and align with market trends. Develop seasonal design collections, create patterns and colorways for digital printing, ensure technical feasibility (resolution, repeats, color accuracy), approve final artworks, and develop designs for rotary prints and sublimation. Understand fabric development and post-processing for digital print. Mentor and evaluate the design team; manage task assignment and performance.
Head of the Design Department at Al-HARAM TEXTILE PVT LTD
April 1, 2025 - PresentLeading creative and technical design team to develop innovative and market-oriented textile designs for digital fabric printing. Oversee the complete design process from concept to final production, ensuring creativity, quality, efficiency, and alignment with customer and market trends. Supervise, guide, and mentor the design team. Assign tasks, monitor progress, and evaluate performance. Develop seasonal design collections aligned with market trends and client needs. Oversee creation of patterns, motifs, and colorways for digital printing. Ensure designs are technically feasible for digital printing (resolution, repeats, color accuracy, etc.). Approve final artworks before production. Developing designs for rotary prints and sublimation fabric print. Understanding of fabric development and complete fabric process. Understanding of previous process and post process of fabric for digital print.
Head of Digital Textile Print Design at SARDAR DYING AND PRINT GUJRANWALA
November 1, 2023 - March 31, 2025Managed and supervised the digital print design department and team. Planned projects and timelines, ensured designs met client requirements, quality standards, and market demand. Coordinated with clients for design approvals, performed color matching across fabrics, and conducted market visits for R&D. Developed surface designs with strong knowledge of digital printing machines and fabric behavior, providing innovative concepts to help clients strengthen their brands.
Head of Department (H.O.D), Digital Textile Print Design at SARDAR DYING AND PRINT GUJRANWALA
November 1, 2023 - March 1, 2025Managed and supervised the digital print design department and design team. Handled project planning, timelines, and workflow to meet tight schedules. Created and supervised digital textile print designs using computer software. Ensured all designs met client requirements, quality standards, and market demand. Handled client communication and coordination, including design approvals. Performed color matching on different fabrics, considering fabric type and print results. Conducted market visits for research and development, especially in the Gujranwala market. Developed surface designs with strong knowledge of digital printing machines and fabric behavior. Provided innovative design ideas to help clients develop and strengthen their own brands.
Digital Textile Design Lecturer at DA ’ART INSTITUTE OF ART & DESIGN
May 1, 2023 - October 1, 2023Delivered theoretical lectures and practical studio sessions both on-campus and online. Taught Adobe Photoshop with focus on textile print design, including effective use of tools, layers, repeats, colorways, and surface development. Designed and assigned practice-based tasks and projects, aligned with industry standards and market trends. Evaluated and assessed student assignments, providing detailed academic and technical feedback. Guided students in concept development to final textile prints, reflecting current fashion and textile market demands. Mentored students in preparing for exhibitions, jury presentations, and academic reviews. Organized and conducted workshops and hands-on demonstrations in digital textile design and print development.
Head of Department (H.O.D), Digital Print Design at Al-HARAM TEXTILE PVT LTD
September 1, 2019 - December 1, 2022Managed project planning, supervision, and daily operations of the digital print design department. Created and supervised digital print designs using computer software, ensuring accuracy and quality. Assigned and distributed tasks to team members and monitored performance. Coordinated with customers regarding design and print production, from concept to final execution. Ensured customer satisfaction while supporting the company ’s goals and growth. Built and developed a strong design team for a newly emerging digital print company. Provided technical instructions for color calibration of printing machines for different fabric types. Supplied Pantone color references to the printing department for accurate color development. Participated in hiring and training fresh talent from various universities.
Head of Department (H.O.D), Digital Print Design at ZEENAT TEXTILE PVT LTD
April 1, 2017 - September 1, 2019Launched the company ’s brand “PANACHE THREADS” in the local market. Played a key role in expanding the company into the digital textile printing market. Collaborated with renowned Pakistani photographers for brand photo shoots. Supported the marketing team by working directly with customers and developing creative, innovative designs. Managed the design studio, providing guidance based on current trends and client requirements. Explained technical design and printing details to customers and delivered complete design presentations. Supervised the entire process from design approval to final digital print production. Led both the creative design team and the technical digital printing production team. Assigned in-depth research tasks and guided designers in developing new themes and concepts. Trained and supervised the technical team on digital print production processes. Hired and trained interns from reputed institutes, many of whom are now successfully working in the industry.
Head of Department (H.O.D), Digital Print Design at HUNBULTEX PVT LTD
January 1, 2013 - March 1, 2017Led a leading digital print design team in Pakistan. Motivated clients to shift from traditional fabric printing to digital printing. Conducted research on various fabrics including lawn, cotton, silk, chiffon, khaddar, and linen. Developed Pantone color references and color systems for fabric testing and print exploration. Managed project planning, supervision, and execution of the design department. Led a team of 20 creative designers for design development and print production. Trained designers in digital fabric printing techniques and strengthened their conceptual thinking for market-ready designs. Worked closely with the design and production teams of major Pakistani brands including Nishat, Sapphire, Sana Safinaz, Khaadi, Limelight, Edenrobe, Gul Ahmed, Alkaram, and ChenOne. Consulted with clients to solve fabric, color, and printing challenges using modern digital printing techniques. Provided innovative and future-focused design solutions aligned with market trends and custome
Senior Textile Designer at EMCO TILES PVT LTD
February 1, 2010 - January 1, 2013Involved in all types of screen-printing projects at national and international levels. Introduced a wide range of creative tile designs for wall and floor applications. Developed designs using both computerized software and manual techniques. Created tile designs that were innovative, functional, and market-ready. Developed interior layouts for homes, washrooms, shops, and offices of various brands. Designed layouts tailored for different communities and client requirements. Collaborated with teams to ensure design feasibility and production quality. Prepared documentation and paperwork following ISO 9002 standards. Maintained detailed records of design development, process steps, and project progress. Ensured all designs and processes met quality standards and client expectations. Contributed to brand growth and recognition through creative, well-documented tile design projects.
Senior Textile/Graphic Designer at WINGS ENTERPRISES LAHORE (NOWTEES)
July 1, 2005 - January 1, 2010Conceptualized and developed t-shirt graphics, prepared screen prints, designed apparel, and managed promotional materials. Oversaw shop interiors, banners, and digital prints. Led brand launches and exhibitions; expanded brand reach; prepared mass-email campaigns; introduced digital prints; collaborated with marketing. Introduced a wide range of digital prints and designed ladies’ apparel including Kurtis, scarves, stoles, dupattas, ponchos, and sarees, using both computerized and manual design techniques. Ensured all designs met national and international quality standards, catering to diverse markets and maintaining brand consistency. Guided and collaborated with the team to balance creative innovation with production feasibility, optimizing both aesthetic appeal and feasibility.
Textile Designer at MOON TEXTILE PVT LTD
February 1, 2003 - June 1, 2005Textile designer specializing in manual surface design for a complete range of ladies’ Lawn and Linen apparel for nationwide distribution. Developed hand-crafted motifs, repeats, and layouts, translating cultural aesthetics into commercially successful fabric prints. Designed collections with a strong focus on color harmony, scale, placement, and print suitability for mass production. Collaborated with printing and production teams to ensure design accuracy, color consistency, and fabric compatibility. Contributed to brand campaigns, providing concepts for print media, advertising visuals, and fashion photo shoots.
Education
M.Phil. Art & Design Education at Pakistan Institute of Fashion & Design
January 1, 2023 - September 1, 2025Bachelor of Textile Design at National College of Arts Lahore
January 1, 1999 - December 31, 2002Intermediate in FINE ARTS at Govt. College University Lahore
January 1, 1996 - October 1, 1998M.Phil. Art & Design Education at Pakistan Institute of Fashion & Design
January 1, 2023 - September 30, 2025Bachelor of Textile Design at National College of Arts Lahore
January 1, 1999 - December 31, 2002Intermediate in FINE ARTS at Govt. College University Lahore
January 1, 1996 - October 1, 1998Product Design at National College of Arts (NCA)
January 1, 2000 - January 1, 2000Print Making at National College of Arts (NCA)
January 1, 2000 - January 1, 2000Graphic Design at National College of Arts (NCA)
January 1, 2000 - January 1, 2000Ceramic Design at National College of Arts (NCA)
January 1, 2000 - January 1, 2000Weaving at National College of Arts (NCA)
January 1, 2001 - January 1, 2001M.Phil. Art & Design Education at Pakistan Institute of Fashion & Design
January 1, 2023 - September 1, 2025Bachelor of Textile Design at National College of Arts Lahore
January 1, 1999 - December 31, 2002Intermediate in Fine Arts at Govt. College University Lahore
January 1, 1996 - October 31, 1998Qualifications
Product Design
January 1, 2000 - December 31, 2000Print Making
January 1, 2000 - December 31, 2000Graphic Design
January 1, 2000 - December 31, 2000Ceramic Design
January 1, 2000 - December 31, 2000Weaving
January 1, 2001 - December 31, 2001Product Design (NCA Session)
January 1, 2000 - January 1, 2000Print Making (NCA Session)
January 1, 2000 - January 1, 2000Graphic Design (NCA Session)
January 1, 2000 - January 1, 2000Ceramic Design (NCA Session)
January 1, 2000 - January 1, 2000Weaving (NCA Session)
January 1, 2001 - January 1, 2001Product Design (NCA Professional Courses)
January 1, 2000 - March 1, 2026Print Making (NCA Professional Courses)
January 1, 2000 - March 1, 2026Graphic Design (NCA Professional Courses)
January 1, 2000 - March 1, 2026Ceramic Design (NCA Professional Courses)
January 1, 2000 - March 1, 2026Weaving (NCA Professional Courses)
January 1, 2001 - March 1, 2026Industry Experience
Manufacturing, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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