Kissel Cablayda-Amamio

Own the full design process for high-impact admin features, including Admin Dashboard and security-focused UX for a global cybersecurity learning platform. Led end-to-end UX/UI design from concept through final delivery in close collaboration with product management and engineering. Drove early UX direction for large-scale initiatives, delivering concepts, wireframes, prototyping, and interactive templates to align stakeholders and unblock engineering. Designed and evolved CMS components (Content Builder, Image Uploader, Folder Management, Video Upload Metadata, SKU Product Builder) to improve content creation efficiency and operational workflows. Translated complex strategic goals into usable, testable designs for the MIT RE Framework integration, and defined core UX behaviors, wireframes, and early concepts for Enhanced and Hybrid Learning Modules. Planned usability testing and authored research materials, synthesizing findings into actionable product decisions. Delivered targeted UX

Led UX, UI, and brand design & marketing initiatives for a mobile product serving APAC retailers, balancing product strategy with execution and team leadership. Conducted user research (competitive analysis, interviews, surveys) to inform personas and roadmaps. Facilitated card sorting to uncover mental models and drive design improvements for a micro-retailer app in APAC. Created end-to-end user flows, service blueprints, wireframes, and hi-fi prototypes; enhanced MVP UI with a gamified, user-centric interface. Built brand identity from scratch including guidelines, a brand avatar/mascot, and a cohesive visual identity.

Delivered integrated marketing campaigns for Canadian and U.S. clients; designed websites and mobile sites, wireframes, and prototypes; created full branding for a Canadian agritech company that generated 800% revenue growth; led a branding overhaul for a Canadian Road-Safety Alliance including logo, identity, print & digital collateral, and website redesign; streamlined design and development processes to enable on-time, ahead-of-schedule project delivery.