Available to hire
I’m Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and banking leadership. I’ve consistently boosted marketing ROI—including a 120% uplift in campaigns—and driven 67% YoY profit growth in banking while managing multimillion-rupee portfolios.
I excel at leading teams, negotiating with vendors, client acquisition, and combining digital know-how with financial acumen to deliver measurable growth and operational excellence. My approach centers on data-driven decision making, testing (A/B), and scalable go-to-market strategies that accelerate market entry and long-term profitability.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Performance Marketer at Self-Employed
September 1, 2021 - November 3, 2025Designed, executed, and optimized 20+ ROI-driven digital advertising campaigns for startups, achieving 130% lead generation growth while reducing CPL by 25%. Scaled multiple e-commerce and D2C brands through Google Ads, Meta Ads, SEO, and retargeting strategies, delivering 3x online sales growth within 6 months. Conducted growth consulting sessions for 10+ SMEs, implementing scalable marketing frameworks that drove 40% MoM traffic growth and improved engagement by 25%. Implemented data-driven A/B testing frameworks across paid ads, email campaigns, and landing pages, boosting click-through rates by 35%. Leveraged analytics dashboards and attribution models to optimize performance, achieving a consistent average ROAS of 5.2 across campaigns. Strengthened brand visibility and awareness using content marketing, influencer collaborations, and social media campaigns, resulting in a 50% increase in followers. Delivered digital transformation roadmaps and tailored go-to-market strategies for
Branch Manager at Karnataka Gramin Bank
September 1, 2021 - September 1, 2021Spearheaded branch operations by managing ₹138.9M deposits and ₹453.1M advances, achieving 67% net profit growth YoY through financial performance optimization. Generated ₹58.3M income and ₹47.8M net profit in FY 2019–20, surpassing revenue targets by 35% through strategic branch initiatives. Directed a 9-member cross-functional team and improved staff productivity by 25% via mentoring and training. Executed loan disbursements worth ₹29.9M and achieved ₹81.9M in NPA recovery, cutting delinquency rates by 18%. Expanded customer base with 20,000+ CASA accounts and 3,500+ credit accounts, driving 35% growth in overall branch engagement. Organized financial literacy programs and customer outreach, boosting branch sales by 20%. Maintained audit compliance with zero major non-conformances for three consecutive years.
Assistant Manager at Oriental Bank of Commerce
March 1, 2018 - March 1, 2018Marketed and promoted banking, IT, and insurance products; cross-sell revenues rose 22% through targeted campaigns. Oversaw branch operations including cash handling, NEFT/RTGS, account opening, and ATM services with 99.9% transaction accuracy. Monitored loan portfolios > ₹100M, ensuring compliance and minimizing credit risk through timely monitoring. Prepared MORs to improve credit risk visibility and reduce defaults by 15%. Collaborated with auditors to ensure compliance, earning an 'Excellent' audit rating. Reduced average customer complaint resolution time by 30%, and increased digital transactions by 40% across multiple customer categories.
Assistant Manager at State Bank of India
October 1, 2013 - October 1, 2013Processed and sanctioned retail loan applications worth over ₹150M, ensuring 100% compliance and strong approval rates. Coordinated legal valuations, documentation, appraisals, and verifications with a 95% on-time disbursal rate. Enhanced loan monitoring systems with proactive measures, reducing defaults by 12% and strengthening credit risk management. Supported adoption of alternate banking channels, increasing digital banking usage by 28%. Managed end-to-end loan cycle from application to monitoring, improving branch operational turnaround efficiency by 20%. Resolved customer escalations effectively, achieving 98% satisfaction.
Branch Manager at Karnataka Gramin Bank
May 1, 2018 - September 1, 2021Led branch operations by managing ₹138.9M deposits and ₹453.1M advances, achieving 67% net profit growth YoY. Generated ₹58.3M income and ₹47.8M net profit in FY 2019–20, surpassing revenue targets by 35%. Directed a 9-member cross-functional team, boosting staff productivity by 25%. Executed loan disbursements worth ₹29.9M and achieved ₹81.9M in NPA recovery, cutting delinquency by 18%. Expanded customer base with 20,000+ CASA accounts and 3,500+ credit accounts, driving 35% growth in branch engagement. Led financial literacy and customer outreach programs; ensured zero major non-conformances for three consecutive years.
Assistant Manager at Oriental Bank of Commerce
July 1, 2017 - March 1, 2018Marketed and promoted banking, IT, and insurance products, increasing cross-selling revenues by 22%. Oversaw branch operations including cash handling, NEFT/RTGS, account opening, and ATM services with 99.9% transaction accuracy. Monitored loan portfolios over ₹100M, ensuring compliance and mitigating credit risk. Prepared Monitoring Officer’s Reports (MORs) to improve loan performance, reducing defaults by 15%. Collaborated with auditors to achieve an 'Excellent' audit rating. Reduced average customer complaint resolution time by 30% and boosted digital transactions by 40% across multiple customer segments.
Assistant Manager at State Bank of India
April 1, 2012 - October 1, 2013Processed, sanctioned, and monitored retail loan applications worth over ₹150M, ensuring 100% compliance and high approval rate. Coordinated valuations, documentation, appraisals, and verifications, maintaining 95% on-time disbursal. Enhanced loan monitoring systems with proactive measures, reducing defaults by 12% and strengthening credit risk management. Supported adoption of alternate channels, increasing digital banking usage by 28%. Managed end-to-end loan cycle, improving branch operational turnaround efficiency by 20%. Resolved customer escalations, achieving 98% satisfaction and strengthening client relationships.
Education
B.Tech, Mechatronics at M.G.I.T., Hyderabad
January 1, 2006 - January 1, 2010B.Tech in Mechatronics at M.G.I.T., Hyderabad
January 1, 2006 - January 1, 2010Qualifications
Performance Marketing Mentorship Program
April 1, 2022 - June 30, 2022Digital Marketing – Tute Dude
March 1, 2022 - April 30, 2022Performance Marketing Mentorship Program
April 1, 2022 - June 1, 2022Digital Marketing – Tute Dude
March 1, 2022 - April 1, 2022Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Retail
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