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Hi, I'm Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and branch management. I’ve led ROI-driven campaigns, growth initiatives, and digital transformation programs for startups, SMEs, and banks, consistently delivering measurable business impact. I’m passionate about combining data-driven marketing with financial acumen to optimize performance, profitability, and customer engagement. I’ve delivered significant ROI improvements, YoY profit growth in banking, and scalable marketing frameworks that accelerate market entry and brand growth. I enjoy leading multi-disciplinary teams, negotiating with vendors, and building repeatable growth playbooks that drive sustainable results.…Hi, I'm Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and branch management. I’ve led ROI-driven campaigns, growth initiatives, and digital transformation programs for startups, SMEs, and banks, consistently delivering measurable business impact. I’m passionate about combining data-driven marketing with financial acumen to optimize performance, profitability, and customer engagement. I’ve delivered significant ROI improvements, YoY profit growth in banking, and scalable marketing frameworks that accelerate market entry and brand growth. I enjoy leading multi-disciplinary teams, negotiating with vendors, and building repeatable growth playbooks that drive sustainable results.

Kamarthi Karthik

Digital Marketer, Social Media Freelancer, Social Media Manager, +5

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Hi, I'm Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and branch management. I’ve led ROI-driven campaigns, growth initiatives, and digital transformation programs for startups, SMEs, and banks, consistently delivering measurable business impact. I’m passionate about combining data-driven marketing with financial acumen to optimize performance, profitability, and customer engagement. I’ve delivered significant ROI improvements, YoY profit growth in banking, and scalable marketing frameworks that accelerate market entry and brand growth. I enjoy leading multi-disciplinary teams, negotiating with vendors, and building repeatable growth playbooks that drive sustainable results.…Hi, I'm Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and branch management. I’ve led ROI-driven campaigns, growth initiatives, and digital transformation programs for startups, SMEs, and banks, consistently delivering measurable business impact. I’m passionate about combining data-driven marketing with financial acumen to optimize performance, profitability, and customer engagement. I’ve delivered significant ROI improvements, YoY profit growth in banking, and scalable marketing frameworks that accelerate market entry and brand growth. I enjoy leading multi-disciplinary teams, negotiating with vendors, and building repeatable growth playbooks that drive sustainable results.

Available to hire

Hi, I’m Kamarthi Karthik, a performance marketer and growth strategist with 13+ years of cross-industry experience spanning digital marketing, financial operations, and branch management. I’ve led ROI-driven campaigns, growth initiatives, and digital transformation programs for startups, SMEs, and banks, consistently delivering measurable business impact. I’m passionate about combining data-driven marketing with financial acumen to optimize performance, profitability, and customer engagement.

I’ve delivered significant ROI improvements, YoY profit growth in banking, and scalable marketing frameworks that accelerate market entry and brand growth. I enjoy leading multi-disciplinary teams, negotiating with vendors, and building repeatable growth playbooks that drive sustainable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Performance Marketer at Self-Employed

September 1, 2021 - November 3, 2025

Designed, executed, and optimized 20+ ROI-driven digital advertising campaigns for startups, achieving 130% lead generation growth while reducing CPL by 25%. Scaled multiple e-commerce and D2C brands through Google Ads, Meta Ads, SEO, and retargeting strategies, delivering 3x online sales growth within 6 months. Conducted growth consulting sessions for 10+ SMEs, implementing scalable marketing frameworks that drove 40% MoM traffic growth and improved engagement by 25%. Implemented data-driven A/B testing frameworks across paid ads, email campaigns, and landing pages, boosting click-through rates by 35%. Leveraged analytics dashboards and attribution models to optimize performance, achieving a consistent average ROAS of 5.2 across campaigns. Strengthened brand visibility and awareness using content marketing, influencer collaborations, and social media campaigns, resulting in a 50% increase in followers. Delivered digital transformation roadmaps and tailored go-to-market strategies for

Branch Manager at Karnataka Gramin Bank

September 1, 2021 - September 1, 2021

Spearheaded branch operations by managing ₹138.9M deposits and ₹453.1M advances, achieving 67% net profit growth YoY through financial performance optimization. Generated ₹58.3M income and ₹47.8M net profit in FY 2019–20, surpassing revenue targets by 35% through strategic branch initiatives. Directed a 9-member cross-functional team and improved staff productivity by 25% via mentoring and training. Executed loan disbursements worth ₹29.9M and achieved ₹81.9M in NPA recovery, cutting delinquency rates by 18%. Expanded customer base with 20,000+ CASA accounts and 3,500+ credit accounts, driving 35% growth in overall branch engagement. Organized financial literacy programs and customer outreach, boosting branch sales by 20%. Maintained audit compliance with zero major non-conformances for three consecutive years.

Assistant Manager at Oriental Bank of Commerce

March 1, 2018 - March 1, 2018

Marketed and promoted banking, IT, and insurance products; cross-sell revenues rose 22% through targeted campaigns. Oversaw branch operations including cash handling, NEFT/RTGS, account opening, and ATM services with 99.9% transaction accuracy. Monitored loan portfolios > ₹100M, ensuring compliance and minimizing credit risk through timely monitoring. Prepared MORs to improve credit risk visibility and reduce defaults by 15%. Collaborated with auditors to ensure compliance, earning an 'Excellent' audit rating. Reduced average customer complaint resolution time by 30%, and increased digital transactions by 40% across multiple customer categories.

Assistant Manager at State Bank of India

October 1, 2013 - October 1, 2013

Processed and sanctioned retail loan applications worth over ₹150M, ensuring 100% compliance and strong approval rates. Coordinated legal valuations, documentation, appraisals, and verifications with a 95% on-time disbursal rate. Enhanced loan monitoring systems with proactive measures, reducing defaults by 12% and strengthening credit risk management. Supported adoption of alternate banking channels, increasing digital banking usage by 28%. Managed end-to-end loan cycle from application to monitoring, improving branch operational turnaround efficiency by 20%. Resolved customer escalations effectively, achieving 98% satisfaction.